Technology partner with responsibility for management and operation of wealth-based trading platforms, order management systems and client and account onboarding solutions; for #wealthtech clients of Broadridge.

Enabling digital process transformation by moving data to the cloud, visualization of process and artificial intelligence.

Partnered with business stakeholders and solution providers to design, engineer and implement modern, data-first solutions using AI and Advanced Analytics for Wealth Management and Financial Services clients. Solutions included Use Cases for Sales Management (Account Based Marketing, Prospect Targeting and Prospect Scoring), Digital Marketing (Automating Marketing Operations Processes and Targeting) and Customer Experience (including hyper-personalization at scale).

I was selected to spearhead critical projects necessary to transform our digital presence and customer-facing experience. As Data Architect, I redesigned how we connect with customers. Steering strategy from vision through deployment, I lead a team of 10 with a budget of $3M. Executing agile methodology, projects included the architecture and build of data platforms, the delivery of data analytics solutions for digital marketing, process development, and data migration. Collaborating with cross-functional leaders, I defined a roadmap to align with data needs and business requirements. Business Transformation & Data Analytics:► Elevating the customer experience, I delivered marketing insights around behavior and social data by building a business case for improved understanding of the customer journey.► Architecting a data platform to support behavioral, transactional and demographic data flows with integration to Adobe Marketing Cloud products.► Launching new Advisor websites within expedited timelines (33% faster), I improved search engine discovery by consolidating, organizing and listing data from 10K financial advisor sites. ► Improving organic search rankings, fueling a rise in new accounts while streamlining client access to research documents.► Pioneering a dashboard to visualize the Wealth Management platform’s digital value proposition, I helped grow financial advisor compensation by providing better access to data. Digital Marketing Campaigns:► Drove Stock Plan account acquisition by digitally promoting financial services products through online channels.► Through an educational campaign about digital products, I boosted client adoption of digital information delivery 20%. ► I helped promote our newly established direct-to-market banking channel for acquiring new assets in direct channel accounts.► Aiding clients in disclosing externally-held assets via use of digital goals-based planning tools by collaborating on a digital campaigns.

A driver of digital program strategy, I owned the architectural vision of data initiatives for reporting technology as well as product data. This included strategic planning, development, and execution of projects. As a champion of change, I socialized the business case for digital transformation. Globally, I led and mentored a team of 70 and controlled a budget of $10M.Collaborating cross-functionally, I aligned programs and solutions to business priorities while managing risk and compliance. I managed the transformation for Client Regulatory Reporting as well as Product Reference Data applications. As an SME, I also led the Wealth Management Financial Transaction Committee.Data Analytics Excellence:► By consolidating market data providers to one source, I reduced the cost of acquiring and managing product reference data.► I led the product architecture and process team for integrating all client assets into one client-facing platform to provide a comprehensive view of assets, including automated setup of product reference data and AI-based proof-of-concept self-learning processes. Digital Transformation Programs:► Cutting $3M in cost, I improved FX platform reliability and flexibility by leading the migration to a fully-integrated platform/suite of processes for trading, accounting, and reporting.► I modernized client correspondence with a multi-year program resulting in: - 80% reduction in time for delivery of ad hoc communication to clients- Resolution of FINRA account documentation issues- 80% faster turnaround delivering retail statements- Flexibility by migrating to a new platform► Supporting fixed income trading desk changes, I achieved:- Visibility into cross-firm product availability- Reduced fixed income product costs- A boost to regulatory compliance, identifying 1,500 trade disclosures ► I saved $20M in print/mail cost, winning 2 DALBAR awards by updating the design to condense page count by 25%.

I consulted as a subject matter expert in the areas of business intelligence and data warehousing. Offering custom solutions to clients in the Health and Life Sciences Industries, I executed from sales pitch through deployment. ► I steered the innovative development of the Truven Top 100 Hospitals Report by utilizing predictive analytics to calculate and compare the quality of medical care across hospitals.

Acting as a consultant in the digital space, I directed program management initiatives from plan through execution. My client list included: Reader’s Digest; Aventis Pharmaceuticals; Discovery Communications, Inc.; CIGNA Healthcare; Bed, Bath & Beyond; Computer Science Corporation; Lord Abbett and Co.; and JPMorgan Chase.► I launched marketing systems application management services for Reader’s Digest through an outsourced PMO team.► Advising for Lord Abbett and Co., I led the development of a PMO and marketing campaign management data mart to deliver investment data warehouse application management services.