Rich Potter, Phd Email and Phone Number
Rich Potter, Phd work email
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Rich Potter, Phd personal email
I'm a qualitative researcher with quantitative chops, still growing after 15+ years of using ethnographic observation, in-depth interviews, usability and concept testing, focus groups, and surveys to deliver context-specific and actionable insights to cross-functional stakeholders. The visual flair and narrative structure of my research presentations are rooted in my experience as a filmmaker and creative producer. Endless curiosity and deep empathy are integral to who I am.
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Ux ResearcherFaire Sep 2024 - PresentSan Francisco, Ca, Us• Research dual user base (wholesalers/retailers) for B2B sales and financial services platform• Partnered w/ Product Manager and Designer to plan and execute two-phase study leveraging survey, in-depth interviews, and concept testing to identify gaps and opportunities for strategic redesign of ratings and reviews system, including contextual prompts, structured data collection and display, and affinity filtering• Conducted thematic analysis of open-ended text responses collected in tracking and sentiment surveys to deliver insights to international marketing teams
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Ux ResearcherMeta May 2023 - Sep 2024Menlo Park, Ca, Us• Research dual user base (advertisers and consumers) for complex ad products using in-depth interviews, usability & concept testing, diary studies, focus groups, and competitive analysis• Leveraged consumer insights from competitive analysis (diary studies/focus groups) to design second phase study (interviews/concept testing) on purchase intent and post-click needs to guide re-design of shopping surface & enhanced intent framework for ad ranking• Collaborated with cross-functional stakeholders to develop journey-based advertiser and consumer Jobs to Be Done, conduct opportunity sizing, and craft 5-year strategic plan and semester roadmaps for Retail Ads team with product portfolio with $13+ billion annual revenue• Partnered with cross-functional team to design/execute interviews and concept testing resulting in strategic change to ad creation workflow for product with $450+ million annual revenue -
Ux ResearcherMeta Aug 2022 - Mar 2023Menlo Park, Ca, Us• Researched dual user base (advertisers and consumers) for complex ad product requiringcoordination with and delivery to multiple cross-functional teams across several pillars• Designed in-depth interviews, innovated data-driven recruitment, and conducted thematic analysis to understand Brazilian advertisers and present findings to 50+ live audience and and 500+ online forum of product managers, engineers, designers, and researchers• Collaborated with cross-functional product team to develop and conduct usability test of complex advertising management interface with US, Indian, and Mexican users; presented findings to cross-functional product team as basis for design sprint• Collaborated with product designers and outside research firm to design and oversee concept testing with Filipino and Brazilian consumers; analyzed and presented results to product designers and UX writers from multiple product teams
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Qualitative & Student Experience Researcher | Assistant Professor And Chair, Media ArtsAmerican Jewish University Jul 2014 - Jul 2021Los Angeles, Ca, Us•Partnered with Design Thinking consultant and third-party research firm to lead multi-phase project, using interviews, heuristic analysis, focus group, surveys, and statistical analysis, to generate personas, ideate prototype, and inform President and Board of market opportunities•Conducted archival and open-source research, including discourse analysis, to develop insight on the relationship between platform architecture and psychological motivations of social media behavior that resulted in award-winning journal publication •Leveraged project management expertise to develop departmental curriculum from scratch, creating 17 original courses, including research methods, and the university’s first-ever Creative Production concentration•Mentored 25+ students, including oversight of thesis projects addressing research questions on diverse aspects of contemporary media and marketing•Hired and managed 12+ lecturers, observed classes and provided feedback, curated professional network to provide internships, conducted learning assessments, and maximized limited budgets to deliver optimal educational experiences -
Story Researcher / Writer / Creative ProducerVarious Employers (Including Microsoft, Pfizer) Dec 2000 - Dec 2020•Wrote and produced films, documentaries, and digital content for companies including Microsoft and Pfizer, assembling and leading teams of international creators to deliver projects on time and within budget•Conducted archival and open-source research, in conjunction with pre-shoot interviews of multiple stakeholders to plan and execute on-camera interviews of high-profile artists and business executives for documentary projects• Authored FOIA request and obtained US Department of Defense archival footage for internationally distributed feature film and museum installation
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Researcher / Co-ProducerSultán El Filme, S.A. Aug 2013 - Aug 2014• Responsible for various pre-production and production roles for Diciembres, a Panamanian and Colombian feature film co-production• Authored FOIA request, fact checked military terminology, and obtained US Department of Defense archival footage for combat sequences• Oversaw US casting process, including talent selection, audition, and contract negotiation, to fill 2 of 3 lead roles• Used CeltX platform to conduct initial script breakdown to establish budget and scheduling parameters for Producers• Employed local knowledge to scout locations• Leveraged management experience to ensure smooth operation and troubleshoot multi-week, multi-location shoot, including complex visual effects and combat sequences featuring pyrotechnics, with multi-national production team
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Qualitative Researcher | Instructor, Phd CandidateInstitute Of Communications Research Aug 2005 - Jun 2014•Partnered with 50+ organizations and stakeholders, defined research priorities, designed 2 international field studies (Panama / Venezuela), conducted contextual inquiry with 30+ practitioners and officials to identify best practices and legal frameworks for media systems•Facilitated workshop with 100+ stakeholders to generate user feedback and deliver insight on development priorities for key municipal decision-makers• Conducted archival and open-source research to provide insight on communications in the Early American Republic in support of renowned Communications Historian, Robert McChesney•Applied oral and audiovisual communication skills to create and deliver 9 courses, including seminars and large lectures, to 300+ students, earning Excellent Teacher distinction 4 times
Rich Potter, Phd Skills
Rich Potter, Phd Education Details
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University Of Illinois Urbana-ChampaignCommunications -
University Of FloridaFilm And Media Studies
Frequently Asked Questions about Rich Potter, Phd
What company does Rich Potter, Phd work for?
Rich Potter, Phd works for Faire
What is Rich Potter, Phd's role at the current company?
Rich Potter, Phd's current role is User Experience (UX) Researcher | Qualitative Researcher.
What is Rich Potter, Phd's email address?
Rich Potter, Phd's email address is rp****@****aju.edu
What schools did Rich Potter, Phd attend?
Rich Potter, Phd attended University Of Illinois Urbana-Champaign, University Of Florida.
What are some of Rich Potter, Phd's interests?
Rich Potter, Phd has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Human Rights, Arts And Culture.
What skills is Rich Potter, Phd known for?
Rich Potter, Phd has skills like Editing, Research, Public Relations, Final Cut Pro, Writing, Public Speaking, Higher Education, Film, Teaching, Video Production, Press Releases, Video.
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