•Five star rated full-service commercial & residential construction company, Licensed General Contractor (Highland Park, IL #160815)•Increased sales volume 21% annually and over 300% in total using digital marketing, social media, and direct selling •Regularly and successfully utilize digital and social media marketing communications strategies, including Facebook, Instagram, Google Ads, email, influencer and word of mouth tactics•Manage marketing and sales variously through HubSpot, Salesforce, Sage, QuickBooks, •Primary client facing business development and obstacle eliminating role•Lead cross-functional team of five employees, 27 sub-contractors through entire building and large-scale remodeling projects •Manage multiple concurrent projects from conception to completion•Convert leads from digital, email, social media, and referral into satisfied revenue generating customers•Ensure overall project success from blueprints through permitting & construction completion•Complete take offs, estimates and proposals•Coordinate building material selections with architects, designers, clients and construction management•Ensure compliance with all legal and safety requirements including IRC/IBC, municipal code amendments and EPA/OSHA regulations•Skilled using Plan Swift, Blue Beam, RS Means, AutoCAD, Procore, Sage, QuickBooks, MS Project

Responsible For: B2B & DTC Email, SEO, Paid Search, Promotions, Content, Analytics, Display Ads, SEM, And More...Regularly Use: Klaviyo, SEM Rush, HubSpot, Salesforce, Shopify, Data Studio, Photoshop, Google Analytics, Search Console, And More...

•Developed direct mail and shared mail promotions for clients including Walgreens, Safeway, and Ace Hardware•Created predictive response models using advanced data analytics, SPSS, MapInfo, MS Access, IRI, Nielsen •Segmented, defined, and target audiences to receive marketing and brand communications•Responsible for data storytelling to deliver cross sectional pictures of audiences and key insights for communications •Synthesized and translated complex analytic findings into actionable summaries to facilitate marketing strategy•Implemented start to finish original direct marketing campaigns to meet specific client goals and objectives•Reported campaign KPI’s in a concise actionable dashboard

•Digital Marketing Manager for the largest privately held consumer electronics store in the United States•Reduced the cost of sale by 4% across 177 consumer electronics categories•Increased double opt-in email database by 30% •Grew affiliate marketing network revenue by 20% •Managed cross-functional team comprised of Web Developers, Creative Services, Sales and E-commerce professionals•Implemented successful credit card loyalty customer loyalty programs with Discover Financial and American Express •Regularly deployed goal-driven promotions to generate profitable revenue, cross-sales, and maintain inventory turnover •Regularly planned and implemented: email, search, social media, SEO and SEM, multi-channel promotions and affiliate marketing campaigns•Wrote and released weekly PR Communications in conjunction with major manufacturers and brands •Simultaneously reduced Ad Words spend by 18%, while increasing conversion rates and revenue growth

•Measured direct mail campaigns with linear and log-linear regression •Utilized K-Means cluster analysis to illustrate cross-sectional pictures of customers for segmentation and targeting •Segmented, targeted and developed deciles/groups of key customers•Developed marketing campaign strategies for Grainger house brands •Distilled insights for original strategy, planning, and tactics for the B2B retail expansion team

•Developed media schedules for the largest privately held pharmaceutical / health and wellness advertising agency•Clients included Amgen, Genentech, Solvay, Abbott, AbbVie, Tap, Takeda •Strategic planning conducted for Amgen and Genentech product marketing groups contributed to the receipt of six advertising awards for Epogen, Aranesp, Herceptin and Neulasta•Original research conducted with physicians and patients revealed previously unknown areas of opportunity for messaging and billing•Research, planning and pitches generated incremental digital business •Conceptualized and helped pitch the original direct to patient strategy for the blockbuster oncology drug Herceptin •Managed media for 13 brands •Managed digital SEO, SEM, and Display advertising campaigns•Partnered with account and creative groups during customer consultations, presentations and pitches •Worked with Solvay, Amgen, and Genentech product marketing teams to develop and implement brand strategy •Measured and reported on marketing campaign performance and adjusted flight schedules to optimize success

•Managed digital marketing; SEO, SEM, PPC, Email and Display advertising •Managed $3.5MM P&L and provided performance reports to management and finance•Managed relationships with agencies and vendor partners •Negotiated opportunistic marketing agreements with online search partners •Analyzed marketing returns for all online marketing initiatives •Designed online campaigns and managed affiliate marketing •Developed off-line, trade show and sales aid collateral for Product Management •Implemented real time dashboard reporting system on cross-functional IT / Marketing alliance for Apartments.com

Generated sample populations for use in product and brand research studies. Customers included Kraft, Rubbermaid, Lever, Colgate-Palmolive, Clorox, Nestle, P&G, PepsiCo, Coca-Cola, L'Oréal, and more.