Hands-on business plan development and B2B consulting services for multinational corporations, including secondary research, internet sales, brand messaging, and go-to-market planning.Mentoring support services for established companies and the start-up community in the Raleigh/Durham/Chapel Hill triangle. More than 80 business cases evaluated for local market incubators and accelerators.

Courses: Strategic Marketing, Global Marketing, Professional Selling, Retailing Management, Principles of Marketing, Advertising & Promotion, Digital Marketing, Human Resource ManagementAwards: 2019 Dean's Award for Teaching ExcellencePanelist: Computer Love: The Impact of Digital Stress in a Hyper-Connected World

Brought on-board to spearhead the development of an international sales, marketing, and technology plan to drive web commerce and increase the conversion rate of demand generation on www.sap.com for the company’s entire product/service portfolio. Managed internal marketing strategy, web services, and web channel team of 78 and a $35 million budget.  Delivered a fully integrated and operational investment plan to present “One SAP” online, including organizational construct, creative design, technology RFP, and management system, designed to improve web navigation and increase online lead generation.  Managed collaboration with local teams in 30 countries to grow syndicated SME website traffic 200%, registrations 80%, marketable contacts 101%, and expand global web pipeline 165% annually to $529 million, surpassing target by 32%. Aligned technology strategy with business plan and implemented automated workflow tools and content management technologies to efficiently update more than 200 websites worldwide, reducing costs 19%.  Implemented Omniture and HANA web analytics capability to deliver valuable insight into program effectiveness.  Increased software trial volume by merchandising the capability via the SAP Community network and simplifying download and registration process. Initiated effort to build bench strengths by actively recruiting industry top talent; developed staff capabilities through training, coaching, and mentoring.

Defined and implemented leading-edge strategies to increase online commerce for hardware, software, and services in mature and emerging markets, including Brazil, Russia, India, and China. Managed global team of 8 that set direction for 50+ professionals across the world. Increased web-generated lead revenue 84% year-over-year to more than $4.1 billion, achieving 158% of 2008 target.  Improved inside sales team productivity 22% by automating business processes—introduced e-marketing tools that linked 1,200 sales reps worldwide to product information and online demand generation tools.

Deployed innovative merchandising and e-commerce techniques to drive web revenue for an evolving product and services mix across all ibm.com web platforms and customer portals. Managed team of 16, including a business unit executive and support team.  Grew web revenue 20% to $1.3 billion, achieving 123% of target, and grew customer satisfaction 8 points by improving web site navigation, data flow, and customer support. Established an effective problem management system that ensured efficient data flow and sales team support across 6,000 customized web sites, yielding significant improvements in contract pricing and shipping accuracy.

Led global adoption, utilization, and funding of teleweb marketing strategies, tools, and tactics by leveraging Web 2.0 capabilities, including improved search tools, online configurators, and competitive assessment tools. Delivered a 45% increase in e-marketing tactics deployed across product teams worldwide, growing pipeline 26% and surpassing business objectives.

Fast-tracked through marketing leadership roles of increasing scope, including Marketing Manager for PEPSI-COLA COMPANY; Marketing Director for HEUBLEIN INC. distilled spirits distributor; VP, Marketing for WHITBREAD NA, a $400 million distilled spirits manufacturer; VP/Group Director for marketing consulting firms MARKETING SOLUTIONS, LTD. and OGILVY & MATHER; President of SOUTH MOUNTAIN MARKETING GROUP; and VP, Marketing for MICROBIZ CORP. Key highlights include:  Turned around a declining distilled spirits business by repositioning all major brands and refining distribution network. Grew profits of Marketing Solutions, Ltd. to record levels, managing relationships with key clients Hertz International, Schweppes, Remy Martin, Guinness Import Company, and British Airways. Increased profitability of Ogilvy & Mather group portfolio more than $1 million (16%), growing and retaining business with clients, including Ryder Trucks, Seagram, and Ciba-Geigy.  Propelled MicroBiz Corp growth 1500% to $10 million in annual revenue within 3 years to earn recognition by Inc. Magazine as one of America’s top 100 growth companies for 1992-1993.  Earned recognition as a subject matter expert on technology distribution networks, publishing articles in Retail Systems Reseller, Vertical Application Reseller, Business Systems Dealer and Computer Reseller News.