Richard Scherf Email and Phone Number
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I have envisioned and launched two successful vertically integrated businesses in the vacation rental industry. Along the way I've learned what it means to be a good a manager, strategic and insightful in operations, and laser focused on the bottom line as an owner. My attention today resides on growth into new markets via strategic partnerships and strong marketing initiatives.
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Chief Executive OfficerCardo Vacation RentalsSan Diego, Ca, Us
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President, FounderCardo Vacation Rentals Jun 2013 - PresentSan Diego, CaliforniaCardo Vacation Rentals provides vacation rental accommodations for travelers to San Diego. We connect with property owners to market beautifully furnished accommodations to travelers, earning them top dollar for their rental home. -
FounderHappy Host Sep 2016 - PresentGreater San Diego Area• CEO of a high volume vacation rental company overseeing 300+ reservationsand turnovers per month.• Exceeded revenue growth target of 150% last year’s earnings 3 years in a row.• Led a cross-functional team from product conception through launch withmultiple iterations of the Happy Host product line.• Using data from over 2,000 jobs, implemented changes that increased profitmargin by 16% within four weeks time.• Hired, trained and managed over 40 employees since business startup.• Using API connections for automated marketing, increased our review capturerate by 6x our monthly average in 3rd year of business.• Project manager for multiple initiatives including brand development,web design using an Agile iterative process, lead capture, sales/onboardingprocess, and a customer retention program. -
Media DirectorProfessional Plastics Jan 2013 - Oct 2015Greater San Diego AreaI updated the company brand to solidify the perception of Professional Plastics as a leader in high-performance plastic distribution. All sales tools and media had to be remade and brought up to brand standard for use by sales staff. I also created a leads acquisition and follow up process to trade show events that helped bring in significant sales and revenue. These leads and all other Professional Plastics customers were added to a regular e-marketing campaign to increase customer retention. Was instrumental in new web development projects, and online advertising campaigns. -
Lead Graphics And Web DeveloperBaby Bird Communications Jun 2011 - Jan 2013Greater San Diego AreaResponsible for the design and media creation including: logos, product packaging, posters, brochures, catalogs, business cards, letterhead, direct mail, e-mail blasts, banner ads, data sheets, magazine ads, trade show signage, graphical construction barricades, sign banners and wall graphics.Also provided web development, CMS implementation, domain and hosting support, SEO, customer support and training. -
Marketing ManagerDigital Outfit Jun 2010 - May 2011- Streamlining production processes to save money through better time-management.- Account handling for corporate apparel customers.- Embroidery department pricing evaluation and correction.- Adwords account restructuring- Web lead for www.ExpoOutfitters.com - Lead generation and sales process through Salesforce.com.- Promotion for the grand opening of Expo Outfitters, our new retail front-end which showcases trade show displays and other exhibit products. -
Associate Director Of Marketing And TechnologyNational Charter Schools Institute Oct 2007 - Aug 2009As the Associate Director of Marketing and Technology I was to coordinate much of the marketing efforts by the Institute. This included the attendance of over 20 conferences in less than two years, website design, newsletter design and distribution, promotional campaign creation, the creation of an e-commerce site, and numerous design projects for products and collateral. -
Information Systems DeveloperMackinac Center For Public Policy 1998 - 2004Began as an intern learning HTML and later developed web apps for internal use as well as new external web pages that pulled articles and author data from SQL database.
Richard Scherf Skills
Richard Scherf Education Details
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Marketing/Advertising
Frequently Asked Questions about Richard Scherf
What company does Richard Scherf work for?
Richard Scherf works for Cardo Vacation Rentals
What is Richard Scherf's role at the current company?
Richard Scherf's current role is Chief Executive Officer.
What is Richard Scherf's email address?
Richard Scherf's email address is r.****@****-sd.com
What is Richard Scherf's direct phone number?
Richard Scherf's direct phone number is +198970*****
What schools did Richard Scherf attend?
Richard Scherf attended Central Michigan University.
What are some of Richard Scherf's interests?
Richard Scherf has interest in Facebook, Being An Entrepreneur, Professional Networking, Website Design, Pay Per Click, Cooking, Online Public Relations, Social Media, See Less, Twitter.
What skills is Richard Scherf known for?
Richard Scherf has skills like Social Media Marketing, Email Marketing, Marketing, Seo, Social Media, Marketing Communications, Advertising, Graphic Design, Web Design, Google Analytics, Online Marketing, Adobe Creative Suite.
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Richard Scherf
United States2earthlink.net, prodigy.net -
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Richard Scherf
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