Richard Scherf Email & Phone Number

San Diego, CA, US

San Diego, California

Cardo Vacation Rentals provides vacation rental accommodations for travelers to San Diego. We connect with property owners to market beautifully furnished accommodations to travelers, earning them top dollar for their rental home.

Greater San Diego Area

• CEO of a high volume vacation rental company overseeing 300+ reservationsand turnovers per month.
• Exceeded revenue growth target of 150% last year’s earnings 3 years in a row.
• Led a cross-functional team from product conception through launch withmultiple iterations of the Happy Host product line.
• Using data from over 2,000 jobs, implemented changes that increased profitmargin by 16% within four weeks time.
• Hired, trained and managed over 40 employees since business startup.
• Using API connections for automated marketing, increased our review capturerate by 6x our monthly average in 3rd year of business.

Greater San Diego Area

I updated the company brand to solidify the perception of Professional Plastics as a leader in high-performance plastic distribution. All sales tools and media had to be remade and brought up to brand standard for use by sales staff. I also created a leads acquisition and follow up process to trade show events that helped bring in significant sales and.

Greater San Diego Area

Responsible for the design and media creation including: logos, product packaging, posters, brochures, catalogs, business cards, letterhead, direct mail, e-mail blasts, banner ads, data sheets, magazine ads, trade show signage, graphical construction barricades, sign banners and wall graphics.Also provided web development, CMS implementation, domain and.

- Streamlining production processes to save money through better time-management.- Account handling for corporate apparel customers.- Embroidery department pricing evaluation and correction.- Adwords account restructuring- Web lead for www.ExpoOutfitters.com - Lead generation and sales process through Salesforce.com.- Promotion for the grand opening of.

As the Associate Director of Marketing and Technology I was to coordinate much of the marketing efforts by the Institute. This included the attendance of over 20 conferences in less than two years, website design, newsletter design and distribution, promotional campaign creation, the creation of an e-commerce site, and numerous design projects for products.

Began as an intern learning HTML and later developed web apps for internal use as well as new external web pages that pulled articles and author data from SQL database.