Richard Schroder founded Anova Consulting Group in 2004. He is dedicated to ensuring that Anova provides the strategic insights its clients need to make continuous improvement in the areas of product development, marketing, sales and client service. Richard is a recognized thought leader in the business to business sales and client satisfaction sector and he is a sought-after speaker who has published many highly-regarded articles in professional journals. He also is the author of a book called "From a Good Sales Call to a Great Sales Call" which focuses on Win Loss Analysis. Published by McGraw-Hill, the book is available internationally and has recently been translated into Mandarin.Richard and his wife have two young children and live in the Greater Boston Area. The son of an international banker, as a youth, he traveled extensively and lived in a number of countries in the Middle East and Africa. In his free time, he enjoys fitness training. Richard is also a musician and songwriter. Richard is a graduate of Boston College, where he received a BS in Finance, with honors. He also earned an MBA with honors from the Babson Graduate School of Business.