Richard Sheffield Email & Phone Number

Currently retired and recovering from the completion of a high-profile, multi-year project implementing and enhancing HP TeamSite 8.2 (E-Studio) CMS for ups.com - one of the highest traffic sites on the Web. I directed the portion of the project that added unique custom innovations to greatly improve TeamSite's usability and author experience (AX). I am currently de-stressing and getting healthy. Happy to talk about projects you have if you think I can help in any way.No one remembers exactly when - and I've asked - but several of us all started using the term Content Strategy at the same time in the late 1990s. With 20+ years of Web content strategy experience, and 30 years of writing experience, I’ve developed excellent skills, wide-ranging industry contacts, and successfully navigated a lifetime of content development issues.Credentials:• Managed the first large-scale implementation of the new HP TeamSite 8.2 release. Lots of lessons learned• Invented numerous Author Experience enhancements for HP TeamSite to increase author efficiency. Specified, designed, and oversaw implementation of these enhancements - many of which will become part of the HP base product in future releases.• Hands-on experience developing content strategies and content for clients, large and small• Content strategy consulting to high-profile, Fortune 50 clients including presentations to VP and C-level mgt.• Strong Web CMS knowledge covering design, build, work flow, and team management• Authored “The Web Content Strategist’s Bible” The first book published about the subject.• MA in Professional Writing• I’m equally comfortable with the “marketeers” discussing USP, ROMI, CPM, and CRM as I am with the techies talking about CSS, AJAX, FLEX, PHP, DNS, and ASPI thrive as part of small, focused teams and work well under deadline pressure. I appreciate the quirks and habits of brilliant people doing amazing work and bring humor and calmness to an often tense work environment.