Richard Shriver, Pmp, Cspo, Lssgb Email and Phone Number
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Richard Shriver, Pmp, Cspo, Lssgb personal email
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Richard Shriver, Pmp, Cspo, Lssgb phone numbers
My name is Richard Shriver. I deliver excellence in Integrated Marketing.I drive revenue and corporate profits. I develop innovative Digital and Omnichannel programs that drive customer engagement.I have a unique blend of leadership experience and skills in: Omnichannel Marketing, CRM, Content Management, Digital Strategy Development, Contact Center, agency and vendor management that drive bottom line results.✭DIGITAL MARKETING MANAGER – Digital programs designed to maximize customer engagement. Grew CRM Database from 800k to 3 Million members in 2 years. Developed Omnichannel Programs using Email, Direct Mail, Call Center, IVR, SEO, SEM and SMS, Social Marketing and product.com sites.✭OMNICHANNEL MARKETING – Developed and executed award winning, Omnichannel Marketing Programs. Subject Matter Expert (SME) in Adobe Experience Cloud and Digital Content Management.✭ DIGITAL MARKETING MANAGER – Digital and Data Strategies, website development, Site optimization to drive maximum conversion✭STRATEGY – Digital strategy development to support brand objectives and product launches.✭AGENCY MANAGEMENT – Oversight of up multiple CRM, SEO, SEM, Digital and Brand Agencies contributing to the overall digital and CRM execution.✭VENDOR PARTNERS – Managed and coordinated the efforts of multiple Database/Website Hosting, Email, SMS, Paid Search/SEO and PPC vendors.Specialties: Project Management - PMPLean Six Sigma Green BeltAdobe Experience Cloud - AEM, Campaign AAM AA, TargetAgile Product OwnerCustomer Relationship Management (CRM)Seibel|Unica|Exact Target|Salesforce|Custom CRM/CMS PlatformsIntegrated MarketingContent ManagementDigital Marketing ProgramsOmnichannel MarketingEmail ProgramsDTC MarketingCross Functional Team LeadershipB2C|B to CB2B|B to BSegmentation StrategyDatabase MarketingAgency/Vendor ManagementDirect Marketing ProgramsDirect Response MarketingContact Rich:215-720-8871rgshriver@verizon.netwww.linkedin.com/in/richshriver/
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Director Of TechnologyPmi - Fort Worth Chapter Jan 2019 - PresentFort Worth, Tx, Us -
Adobe Aem ConsultantLamb Weston Dec 2019 - Jun 2020Eagle, Id, UsAdobe AEM - Migration to Sites, Upgrade Assets to 6.5Adobe Brand Portal IntgrationAnalytics IntegrationTarget IntegrationDatabase Intgration -
Avp, Adobe ProjectsAnsira Partners Llc Jun 2019 - Dec 2019Addison, Texas, UsAdobe Experience ManagerAdobe Campaign StandardAdobe TargetAdobe Audience ManagerAdobe AnalyticsDatabase integration -
Sr. Project Manager, Digital Strategy And ImplementationGm Financial Sep 2016 - Jun 2019Fort Worth, Texas, UsAdobe Experience ManagerAdobe Campaign 7.0Adobe TargetAdobe Audience ManagerAdobe AnalyticsSite MigrationDatabase integrationDigital Project Management -
Independent ConsultantIntegrated Marketing|Crm|Digital Project Management Aug 2014 - Aug 2016Adobe Experience ManagerAdobe TargetSite Build/MigrationOmniChannel Program implementationBiogenKohl's
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Manager, Global Digital MarketingAlcon Laboratories, Inc. Sep 2012 - Jul 2014Geneva, Switzerland, ChPrimarily responsible for maximizing lifetime customer value through Customer Relationship Management (CRM), Content Management and Integrated Marketing. Expanded the CRM System from 3 to 12 strategic brands and 800K members to 3 Million members in less than 2 years. Expanded the system from a single thread email platform to a multi-channel messaging platform with SEO, SEM, SMS, IVR, Call Center, Direct Mail and Social channels.Managed multiple creative agencies as well as database hosting, web-site hosting, SEO and Paid Search partner agencies. -
Franchise Operations Manager (Digital Program Manager)Merck Jan 2010 - Sep 2012Rahway, New Jersey, UsResponsible for the Integrated Marketing planning, Content Marketing and execution strategy for eight respiratory brands including Agencies development of tactical assets and CRM messaging streams. Developed the consumer e-strategy for the DULERA consumer launch, including web design, coupon activation strategy, call center, as well as acquisition and retention strategies within an overarching CRM program. Developed and executed the Integrated Marketing strategy for the DULERA product launch.Call Center and Direct Mail SME for the Multichannel Marketing Group Operational oversight of program execution by internal and outsourced vendor teams.Trained and developed internal and outsourced operational support teams. Business planning and budget management. -
Multichannel Marketing Manager (Digital Project Manager)Merck Apr 2003 - Jan 2010Rahway, New Jersey, UsResponsible for Integrated Marketing/Multi-Channel communications to physicians and consumers using the Siebel Suite of tools, across all human health and vaccine products - utilizing content management strategies across all channels (web, email, direct mail, call center, sales force). Partnered with multiple business units to use technology as a solution to support their brand marketing objectives in order to significantly cut marketing costs.Oversight responsibilities for Call Center, telemedia, data processing and fulfillment vendors.Business owner - Consumer Database of 14 MM namesImplemented B to C Integrated Marketing campaigns -
Manager, Customer Interaction Center (Web Enabled Call Center)Cc3/Marketing Communication Systems Nov 1994 - Oct 2002Profit and Loss Responsibility for the following functions/areas: Call Center/Telemedia Services, Data Processing, Fulfillment, Vendor Contracts, Inventory Control and Production Control.Key Account Manager responsible for tele-services, database and fulfillment programs in multiple markets including: U.S. Government, Utility, Financial, Insurance, Pharmaceutical, Telecom and Travel Industries.Built and managed Call Center and web enabled Contact Center
Richard Shriver, Pmp, Cspo, Lssgb Skills
Richard Shriver, Pmp, Cspo, Lssgb Education Details
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Ursinus CollegeMarketing
Frequently Asked Questions about Richard Shriver, Pmp, Cspo, Lssgb
What company does Richard Shriver, Pmp, Cspo, Lssgb work for?
Richard Shriver, Pmp, Cspo, Lssgb works for Pmi - Fort Worth Chapter
What is Richard Shriver, Pmp, Cspo, Lssgb's role at the current company?
Richard Shriver, Pmp, Cspo, Lssgb's current role is Adobe AEM Consultant at Lamb Weston.
What is Richard Shriver, Pmp, Cspo, Lssgb's email address?
Richard Shriver, Pmp, Cspo, Lssgb's email address is ri****@****ail.com
What is Richard Shriver, Pmp, Cspo, Lssgb's direct phone number?
Richard Shriver, Pmp, Cspo, Lssgb's direct phone number is (800) 284*****
What schools did Richard Shriver, Pmp, Cspo, Lssgb attend?
Richard Shriver, Pmp, Cspo, Lssgb attended Ursinus College.
What skills is Richard Shriver, Pmp, Cspo, Lssgb known for?
Richard Shriver, Pmp, Cspo, Lssgb has skills like Returns, Planning, Printing, Insurance, Vendors, Sales, Relationship Marketing, Data Entry, Cold Calling, Vision Care, Digital Marketing, Oversight.
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