Leading the Mattel UK Sales Team responsible for Retailers spanning Grocery, Value, Digital, Club, Specialty Department Stores and Kidult.

Channel Head of Sales for Digital - 10 Accounts. Full P&L responsibility and direct management of a high performing team of SNAM’s, NAM’s, Sales Forecasters and Retailer Brand Ambassadors. Commercial Sales lead for Barbie & Dolls Portfolio, Excess Management, Trade promotions and UK sales forecasting team / process. Active member of the UK Leadership team.> Fastest Growth Channel UK 2022 & 2023> Fastest Growth eCom channel in EMEA 2022

Responsible for the management of key European retail accounts including the largest European Toy retailer, a £2bn+ online retail specialist, the largest global warehouse club retailer and the European retail arm of one of the worlds largest media companies with a combined retail sales responsibility of over £25m annually.Utilising my background in Insight & Retail Operations to deliver strategic account planning, range rationalisation, define and deliver investments into media, marketing and promotions.

As part of the U.K. leadership team my role centres around delivering actionable insight and business strategy to enable topline sales growth, maximise margin and operating profit, market share, space growth and to identify areas of cost efficiency/savings.Working closely with key stakeholders internally as well as our retail, licensing and agency partners I turn data, market context, research and the knowledge of SME’s into targeted and measurable commercial recommendations. I also leverage these learnings to share best practices and build up the insights capabilities of local market analysts across the European region and within my own team.On top of this I lead/have led a number of wider EMEA and Global initiatives on behalf of the European Leadership team including the rollout of a consolidated business insights reporting suite (of my creation) to all other European markets bringing consistently to all countries and centralised management BI reporting. I was also the EMEA project lead for the implementation of a global Trade Promotions Management System right through from the vendor selection, design and roll out to over 20 countries and 150 stakeholders.With over a decade of industry experience I have built up trusted relationships across the business and regularly represent the needs of the U.K. business with regional and global leaders as well as presenting on a regular basis to global senior management (C-Suite).

Lead Analyst for local business sales, marketing and commercial insights within the UK & Ireland, the Nordics and the Netherlands for an industry leading toy manufacturer.

Working in the Brand Activation team CNE to provide business insights on historical, current and future Sales and Market trends.Managing retail data flow and utilising NPD, Dunnhumby, Consumer Panel and other internal and external sources to create meaningful, influential business insights and reporting to the Sales, Marketing and Country Leadership teams.Responsible for the Grocery and Nursery channels and the overall Fisher-Price Business Unit as a key partner working to support the growth of the business by challenging, quantifying and qualifying current business practice and identifying new opportunities.

Responsibility as per prior role with the addition of the Management and Development of the HR system, T&A system, bug fixes, patch testing, system development, new store processing, providing tech support to 80+ stores and internal HR team.Also the creation and delivery of an in house training programme for Excel Basics and Intermediate level to colleagues across the business. Focussing on core Excel for business including formatting and basic formulas (basics) through to Vlookups, Pivot Tables, User Forms, Data Validation and Conditional Formatting (Intermediate)

Responsible for the creation and development of reporting tools to provide accurate data, analysis and forecasting for the Operations Division. Production and Delivery of Department and Store level spend budgeting, subsequent productivity gains, shrink analysis, Seasonal Hiring planning, KPI forecasts and targeting, Database creation, Competitor tracking and new project setup. Direct report to Operations Director and data support to Senior Field Operations Managers.

Providing direct support to the Buyer and Senior Buyer in an assistant buyer capacity. Managing launches of new hardware, software and accessories, monitoring and analysis of sales and stock levels, forecasting, catalogue artwork planning, store support and training and daily interaction with key account managers. Heavily involved in the planning and execution of the launch of 3DS, Kinect, Move, PSVita and Skylanders.