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Richard Spina, Mba Email & Phone Number
Vice President of Sales - Northeast and Central Areas
at
Xstim, Inc
1 work email found
@nustep.com
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✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President of Sales - Northeast and Central Areas
Location
Rochester, Michigan, United States
Company size
Who is Richard Spina, Mba? Overview
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Quick answer
Richard Spina, Mba is listed as Vice President of Sales - Northeast and Central Areas at Xstim, Inc, a with 4 employees, based in Rochester, Michigan, United States. AeroLeads shows a work email signal at nustep.com and a matched LinkedIn profile for Richard Spina, Mba.
Richard Spina, Mba previously worked as Vice President of Sales - Northeast at Xstim, Inc and Area Vice President at Orthocor Medical, Inc.. Richard Spina, Mba holds Master Of Business Administration (Mba), Business from Northwood University - Mba - Devos Graduate School.
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Email format at Xstim, Inc
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*@nustep.com
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Profile bio
About Richard Spina, Mba
High impact, national medical sales leader with proven ability to create and execute bold innovative sales strategies that ignite team performance. Specializing in building and leading award-winning teams selling office-based technologies, devices and SaaS to physicians, therapists, and clinicians in multiple medical markets. Experience ranging from major companies (Zimmer Biomet), PE backed (NuStep) to start-ups (Loop-SaaS Digital Health app).President’s Club level performer. Led large direct sales teams (Empi, 9 RDs & 110 reps), hybrid sales teams consisting of a mix of direct and distribution partners (Zimmer Biomet, DJO) and inside sales teams (NuStep).Industry expertise: Experience selling into Orthopedics, Physical Therapy, Sports Med, MSK, SaaS, Fitness and Pain space. Key Strengths:❇️ Strong executive presence. Substantial experience selling medical devices and innovative technologies directly to physicians, clinicians, C-suite and hospitals. ❇️ Extremely Competitive, but Team Oriented – I’m driven to succeed, but look for all on the team to achieve success. Servant Leadership philosophy.❇️ Highly skilled at building and leveraging strategic business relationships, as well attracting, retaining and growing sales talent. Provides the ability to rapidly scale to increase revenue and profitability.❇️ Leadership – I pride myself on the culture I create and lead. I engender trust which leads to loyal engaged teams. ❇️ Channel Design and Deployment – Latest example: Restructured overall sales team and distribution channel at NuStep. After years of stagnant sales, we grew revenue from $31.2M to $39.2M, including 15 consecutive months of record performance.❇️ Change Leader - multiple examples of taking underperforming teams to double digit growth. (Empi, Zimmer Biomet, NuStep), as well as leading transformation and integration of sales teams following M&As (Empi, DJO, Ansell).Skills: Executive Leadership | Strategic Planning & Execution | Distributor Partner Mgmt | Sales Force Deployment | Channel Design | Start-up / Early Stage | SaaS Platform | Crisis Management | P&L Management | Turnaround| Sales Training
Listed skills include Medical Devices, Sales Operations, Sales Management, Product Launch, and 23 others.
Current workplace
Richard Spina, Mba's current company
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Xstim, Inc
16 roles · 22 years
Richard Spina, Mba work experience
A career timeline built from the work history available for this profile.
Vice President Of Sales - Northeast
CurrentWe are determined doers and developers of the cutting-edge capacitive coupling technology platform for bone growth stimulation. Our steadfast commitment is to assist patients in reclaiming their active lives after spinal fusion surgery.In developing Xstim Spine Fusion Stimulator, we acknowledged the longstanding trust in bone growth stimulation therapy, which has effectively helped heal spine fusions in thousands of patients over 30 years using capacitive coupling technology. The safety and efficacy of the signals produced by Xstim Spine Fusion Stimulator have been well-established. However, recognizing the evolving needs of modern patients, we reimagined bone growth stimulation to meet their contemporary lifestyles. Thus, Xstim Spine Fusion Stimulator was born.
Aug 2024 - Present
Area Vice President
OrthoCor is an innovator of medical devices for joint pain. Our mission is to improve patient quality-of-life through the development and delivery of drug-free, noninvasive, and mobile medical devices that alleviate pain, restore physical function and contribute to an active lifestyle. #getpemfnow #orthocormedical
Jan 2024 - Jul 2024
Head Of Growth / Orthoheal Product Lead
Start-up Digital Health SaaS Platform. Joined as 3rd member of Executive team. Pro-actively participated in all facets of business development from sales and marketing to finance and funding. Responsible for building out sales channels selling Remote Physical therapy, DME, Casting, Splinting, Immobilizers, and Nutraceuticals to Orthopedic, Hip and Knee, Sports Med, Interventional Pain Specialists, Hand, Foot & Ankle surgeons, Podiatrists, Chiropractors, Physical Therapy, Primary Care, Emergency Department, Hospitals, Ambulatory Surgery Centers and Medical Practice CEOs and COOs.
Aug 2022 - Jan 2024
Vice President Of Global Sales / Executive Leadership Team
Reporting to CEO and Board of Directors. Private Equity owned. Recruited to create and implement the global commercial strategies needed to drive overall revenue growth and contribution margin. Led team of 4 Sales Directors, 16 inside reps and 33 dealer partners. Responsible for selling NuStep highly inclusive fitness equipment (capital equipment) to Hospitals, Senior Living, Skilled Nursing Facilities, Physical Therapy, Cardiac Rehab, Rehabilitation Hospitals, Consumers, Enterprise accounts, VA Hospitals, YMCA, Gyms, Group Housing.• Exceeded Quota, 2020, 2021, 2022 YTD• 15 Consecutive months of Record Revenue: October 2020 – Dec 2021• Record breaking EBITDA 2021 & 2021• Implemented new CRM (Netsuite)• Full P&L Responsibility.
2019 - 2022
~3 yrs
Director Of Sales
Director of Sales - Central USBrought in to turnaround a struggling and disengaged sales unit in Central US. Led hybrid sales team of 3 Area Sales Managers, 16 Direct Reps and 12 Strategic Distribution Partners. Responsible for selling EBI internal and external bone growth stimulators to Spine surgeons, Neurosurgeons, Trauma surgeons, General Orthopedics, VA Hospitals, Foot & Ankle, Podiatrists, Hand, Hospitals, Ambulatory Surgery Centers.
2017 - 2019
~2 yrs
Area Vice President
Early-stage medical device. Report to CEO. Established a hybrid sales force of 2 Area Sales Directors, 2 Clinical Sales Managers and 11 strategic distribution partners for Northern ½ of US. Sold Neuromuscular Electric Stim (NMES) to Orthopedics, Sports Medicine, VA Hospitals, Trauma surgeons, General Orthopedics, Orthotics and Prosthetics (O&P), and Interventional Pain. NMES utilized to prevent surgery or rehab from TKA, Total Knee, ACL Repair, or Amputee prosthetic rehabilitation.
2016 - 2017
~1 yr
Co-Founder / Managing Director
Business Development and Fractional Sales Consultant to Medical Device and Life SciencesWaterview Medical Sales, LLC focuses on three key elements to enable our strategic business partners to drive revenue and increase organizational value: develop the right strategy, hire or contract with the right people and execute utilizing critical thinking and analysis.Fractional Sales Projects:• Theragen: Revamped and re-established distribution sales channel for western US. Hired by Theragen as AVP. • Ansell: Post acquisition of Trelleborg protective products: brought in to establish and provide strategic leadership for the Military/First Responder team responsible for sales of personal protective clothing. Developed multi-channel distribution structure and marketing plan. Implemented Salesforce - CRM
2013 - 2016
~3 yrs
Area Vice President
$1B+ Orthopedic rehabilitation manufacturer. Sold Empi NMES, TENS, traction devices, dynamic splinting, back bracing, cold therapy, DME, rehab supplies, rehab capital equipment and CMF Spinalogic and OL bone growth stimulators to Spine, Interventional Pain, Primary Care, Sports Medicine, Physical Therapy, VA Hospitals, Trauma surgeons, General Orthopedics and Orthotics and Prosthetics (O&P).* 6 Consecutive President Clubs* Multiple Promotions
2005 - Jan 2014
Area Vice President - Recovery Sciences
Combined Empi and CMF sales forces. Led hybrid sales team of 6 Regional Sales Directors, 75 Direct Reps and 22 Distribution Partners in Central US. • Exceeded Quota, 2011, 2012• President’s Club 2011
Mar 2011 - Dec 2013
Vice President Of Sales - Western Area, Empi
Led sales team of 9 Regional Sales Managers and 110 direct sales representatives in Western half of US. Responsible for $103M of $220M Division. Full P&L responsibility. Empi ran at 28% EBITA.• Exceeded Quota 2009, 2010• President’s Club 2009, 2010
Jan 2009 - Mar 2011
Regional Sales Manager
Responsible for managing 11 direct sales representatives and 3 Sales Associates in MI, IN, OH Region. • Exceeded Quota: 2006, 2007, 2008• President’s Club: 2006, 2007, 2008• Region of the Year # 1 of 21, 2006 and 2007• Regional Manager of the Year # 1 of 21, 2007• Richardson Consultative Sales Lead Trainer• Promoted to AVP in 2009
Mar 2005 - Jan 2009
Director Of Sales - Accucare Division
Maxxim was purchased by Medline Industries in November 2003.
Jul 2001 - Apr 2005
Director Of Sales - Accucare Division
Promoted post acquisition of Maxxim Medical by Medline. Established Surgical Glove portfolio. Managed team of 4 Surgical Product Specialists who supported 127 OR Sales specialists. Sold surgical gloves into operating room in Hospitals, IDNs, ASCs, VAs. • Exceeded Quota, 2004
Jan 2004 - Mar 2005
Regional Sales Director - Maxxim Medical
Managed team of 9 Surgical Account Managers and 1 Medical Sales Specialist in Northeastern US. Sold Surgical gloves, exam gloves, custom procedure kits and trays, disposable medical supplies, drapes, gowns into Hospitals, ASC, VAs, GPOs. • Exceeded Quota, 2002, 2003
Mar 2002 - Dec 2003
Medical Account Manager - Maxxim Medical
Sold surgical gloves, exam gloves and disposable medical supplies to Hospitals, ASCs and VAs in MI.• Exceeded Quota, 2001• Rookie of the Year, # 1 of 21, 2001• Medical Sales Rep of the Year, # 1 of 21, 2001• Promoted to RSD 2002
Mar 2001 - Mar 2002
2 education records
Richard Spina, Mba education
Master Of Business Administration (Mba), Business
Northwood University - Mba - Devos Graduate School
Ba, Mathematics
Marist College
FAQ
Frequently asked questions about Richard Spina, Mba
Quick answers generated from the profile data available on this page.
What company does Richard Spina, Mba work for?
Richard Spina, Mba works for Xstim, Inc.
What is Richard Spina, Mba's role at Xstim, Inc?
Richard Spina, Mba is listed as Vice President of Sales - Northeast and Central Areas at Xstim, Inc.
What is Richard Spina, Mba's email address?
AeroLeads has found 1 work email signal at @nustep.com for Richard Spina, Mba at Xstim, Inc.
Where is Richard Spina, Mba based?
Richard Spina, Mba is based in Rochester, Michigan, United States while working with Xstim, Inc.
What companies has Richard Spina, Mba worked for?
Richard Spina, Mba has worked for Xstim, Inc, Orthocor Medical, Inc., Loop Care Platform, Nustep, Llc, and Zimmer Biomet.
How can I contact Richard Spina, Mba?
You can use AeroLeads to view verified contact signals for Richard Spina, Mba at Xstim, Inc, including work email, phone, and LinkedIn data when available.
What schools did Richard Spina, Mba attend?
Richard Spina, Mba holds Master Of Business Administration (Mba), Business from Northwood University - Mba - Devos Graduate School.
What skills is Richard Spina, Mba known for?
Richard Spina, Mba is listed with skills including Medical Devices, Sales Operations, Sales Management, Product Launch, Spine, Capital Equipment, Orthopedic, and Market Development.
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