I am a senior leader with extensive experience driving change across the organization, implementing large scale projects and consistently driving results. My strengths are in strategic planning, digital transformation, customer experience, loyalty, lifecycle marketing and Executive stakeholder management. My field of experience is diverse across sales, forecasting, P&L accountability, campaign strategy, marketing planning and project management. I am known as a resilient, collaborative change agent and problem solver who attracts and leads high performing teams.• Delivered $28M of digital transformation projects in last 3 years to improve digital sales and service • Generated +$50M revenue increase through online sales channel to existing base • Led Consumer loyalty strategy and execution for 2 major Canadian wireless carriers • Launched +$30M of foundational projects across sales, loyalty and customer experience, including sales call centre, offer recommendation engine, customer segmentation strategy and predictive models• Transformed Credit and Collections strategy, achieving best-in-industry results in North America • Managed budgets up to $150M, improving EBITDA and OPEX efficiencyCompetencies:Digital - Digital transformation, customer experience, web and app UX, flow ownership, online sales, project deliveryStrategy - Digital strategy, business strategy, Executive reporting and presentations, dashboards, benchmarkingCustomer Experience and Loyalty - Customer segmentation, offer strategy, pricing, campaign, churn reporting, competitive analysis, call centre agent communication, business process improvementMarketing and Sales- Digital billboards, cross-sell, upsell, pricing Financial - Forecasting, P&L, budgeting, business cases, variance analysisRisk Management - Credit adjudication, collections policies, recoveries, fraud