Product Marketing Manager
CurrentLead comprehensive marketing efforts to drive brand growth in the female incontinence, bariatric, and medical suction markets. Spearhead behavior-based marketing strategies by analyzing buying processes, conducting behavioral segmentation, and ensuring competitive positioning. Successfully launched the CareDry® External Female Catheter with a customer-centric advertising campaign. Transitioned sales tools to a digital-first strategy, implementing the Paperflite Enablement Operating System® for enhanced sales enablement. Managed market research with partner vendors across multiple clinical specialties, collaborating with surgeons and nurses to identify trends and inform product strategy. Managed product development from concept to launch, partnering with engineering, regulatory, and senior leadership teams. Designed and maintained training materials to empower the sales team, supporting effective product communication and positioning. Experienced in creating impactful marketing campaigns, coordinating cross-functional initiatives, and driving business results in dynamic healthcare markets.