• Comprehensive Design & Development: Expert in designing and developing company websites, landing pages, and interactive experiences, ensuring cohesive branding and high user engagement.• Creative Leadership: Proven ability to lead design teams, oversee quality assurance, and train new and existing staff, enhancing productivity and project delivery.• Multimedia Production: Skilled in creating video tutorials, marketing presentations, social media graphics, and other multimedia content, reducing outsourcing costs and improving brand visibility.• Campaign Strategy & Management: Experienced in strategizing and managing social media campaigns, email marketing, and direct mail programs, significantly boosting audience engagement and conversion rates.• Client & Stakeholder Collaboration: Adept at collaborating with clients, sales teams, and stakeholders to address inquiries, assess project feasibility, and deliver successful outcomes.• Vendor Negotiation & Cost Optimization: Competent in building relationships with vendors, negotiating prices, and optimizing marketing costs, ensuring efficient use of resources.• Event Planning & Management: Successfully planned and executed trade show events, including booth design, logistics, and on-site management, achieving significant cost savings.• Print & Packaging Design: Skilled in designing packaging, business cards, brochures, and other print collateral, maintaining a consistent brand identity across all materials.• User Experience Design: Proficient in designing user flows, custom icons, and UI for apps and interactive platforms, enhancing overall user experience.

** All responsibilities from my previous role, plus:• Developed and maintained a comprehensive video library of tutorials, enhancing user engagement and learning.• Oversaw script creation and video tutorials, ensuring high-quality content produced by the design team.• Led quality assurance for all interactive experience quick start themes and interactive experiences prior to launch, providing clients with robust, ready-to-use templates and guaranteeing satisfaction.• Trained new hires, current designers, support agents, and clients on utilizing the Ion Interactive platform and resolving technical issues efficiently.• Created detailed training documentation and streamlined workflow processes for designers, enhancing productivity and project delivery.

** All responsibilities from my previous role, plus:• Designed and built client-branded themes using SASS for the Ion Interactive platform, aligning with brand guidelines and client expectations.• Participated in sales calls to address client inquiries, assess project feasibility, and strategize new projects, contributing to successful sales outcomes and fostering strong client relationships.

• Transformed static content like infographics and annual reports into engaging interactive experiences, boosting client engagement and conversion rates.• Produced internal marketing materials, including interactive experiences and print materials, supporting overall marketing efforts.

• Successfully designed logos and style guides for multiple subsidiary companies, distinguishing the brands in their industries.• Managed the direct mail program, designing and building multiple campaigns mailed bi-weekly to 10,000+ addresses in 5 cities.• Strategized outdoor advertising campaigns from concept to production, researching locations, vendors, and mediums, negotiating agreements, and optimizing routes, resulting in cost savings.• Enhanced city-wide brand awareness by creating merchandise for events, promotions, and community campaigns, increasing event attendance and engagement.• Created and managed the content calendar for Facebook, paid ad campaigns, and business page, improving CTR by 100% and reducing CPC by 75%. Negotiated the purchase of a major Facebook Group page for 87% less than the asking price.• Saved the company thousands in creative production costs by storyboarding, producing, and editing over 30 videos for social distribution, reducing outsourcing expenses.• Managed and optimized the company website for search, adding keywords, optimizing images, and enhancing user experience with custom illustrations, resulting in increased CTR.• Increased CTR of segmented email audiences by designing targeted email campaigns with tailored landing pages, improving email open rates.

• Designed and developed company websites on the WordPress platform, customizing themes via HTML5, CSS3, and minor JavaScript to maintain a cohesive design across various brands.• Created and managed all social media accounts, strategically planning campaigns that grew followership by over 400% in less than 12 months through organic efforts.• Expanded the subscriber list from 3,000 to 10,000 by utilizing underused resources, creating B2B email campaigns, and improving open rates from 9% to 21% within three months.• Built and maintained relationships with multiple print and packaging vendors, negotiating prices and securing bids to reduce overall marketing costs.• Produced a wide range of marketing materials, including presentations, business cards, brochures, print ads, trade show booth elements, produce packaging, labels, videos, and product photos.• Saved $20,000 during the PMA trade show by fulfilling multiple roles typically outsourced, including event planning, negotiating proposals, designing booth layouts, and managing logistics.• Took initiative between projects to create a company holiday video, increasing awareness of the MinieMe® watermelon brand.

• Successfully met stakeholder requests by designing “Applesque,” simple, bold, and elegant packaging for the Allie 360º camera, featured in Best Buy and Brookstone. Created user-friendly icons for easy interpretation by end users.• Collaborated with remote development teams, internal design teams, and stakeholders to test and create the Allie Camera app. Responsibilities included user flow design, custom icon creation, and UI design for both front and back ends.• Designed and built high-converting landing pages for the Allie and IC720 360 cameras, significantly boosting phone sales.• Storyboarded, designed, and created marketing materials for stakeholder meetings with investors and prospects, including PowerPoint presentations, trade show wall graphics, fliers, business cards, and one-sheets.• Enhanced social media growth by designing supporting graphics for organic posts, email campaigns, and online content, leading to influencer partnerships.• Scheduled and conducted photoshoots for the Allie Camera, producing high-quality images for marketing materials, packaging, and user manuals.

• Designed and assisted in the development of the company website, ensuring a visually appealing and user-friendly interface.• Managed the company website, maintaining up-to-date content and optimizing performance.• Created prototype apps for iOS and Android, providing functional and aesthetically pleasing designs.• Developed marketing presentations that effectively communicated brand messages and strategies.• Designed social media pages and managed social media accounts, enhancing the company’s online presence.• Created business cards and other print collateral, maintaining a consistent brand identity across all materials.