Rich Wilde Email & Phone Number

St. George, UT, US

New York, US

• Combine data driven insights, pre-existing marketing strategies and client partner expertise to drive a holistic, profitable marketing strategies for brand partners
• Guide acquisition and existing customer marketing efforts to drive mutually beneficial growth in new accounts, accounts receivable, credit sales and profits
• Collaborate with brand account teams and marketing center of excellence to maximize overall program growth and profitability
• Develop annual marketing plan to drive customer growth, early engagement, win back/retention, upward migration and sales growth for brand partners

Stamford, Connecticut, US

• Develop innovative marketing strategies and strategic roadmaps to drive sustainable, profitable growth. Focusing on key driver areas: multi channel engagement, customer retention, reducing downward migrators.
• Manage diverse marketing programs and study buying habits through testing, learning and refining strategies
• Collaborate with client and research teams to analyze market trends, evaluate competitive financial and loyalty offers to differentiate features and value propositions in cardholder programs
• Lead relationships with internal and external stakeholders. Partner with selected networks, ad agencies, operations, credit, fraud and support teams to grow across co-branded products
• Create ambitious marketing plans, constantly testing cardholder offers to targeted customer segments through variety of media channels: social, email, in-store, online, digital, paid search, sweepstakes and events
• Manage the development of team and ongoing talent

San Francisco, California, US

• Oversaw marketing efforts, providing strategic guidance and direction for client credit card products
• Designed and executed communication and promotional strategies that increased sales penetration and repeat card usage
• Developed multi-channel marketing strategies: email, direct mail, digital, social, trade media
• Enhanced value proposition for rewards program to accelerate long term growth
• Analyzed promotions to ensure campaigns delivered desired outcomes or needed changes for future campaigns
• Worked with legal, compliance and key partners to ensure regulatory standards were met on marketing materials

San Francisco, California, US

Grapevine, Texas, US

• Responsible for loyalty marketing efforts including the launch of private label credit card rewards across 6,000+ stores
• Managed loyalty rewards offer, loyalty platform management and incentives for PowerUp Rewards program
• Oversaw financial aspects of loyalty program including program P&L, inventory management and margins
• Worked with vendor partners to create programs around major product launches and initiatives that drove member engagement and sales
• Created an inventory management tool to help identify correct quantities of reward inventory resulting in improved in stocks and turns
• Analyzed customer behavior and data to identify touch point opportunities

Denver, Colorado, US

• Strategies drove market share, generated consumer insights & exceeded company plans
• Spearheaded loyalty product capturing an increase in membership
• Collaborated cross-functionally to deliver promotional bundling resulting in significant lifts
• Conceptualized & executed holiday gift guides; Led an internal team of Buyers & external suppliers to complete project
• Merchandised store foot print, with incremental comp increases on promotional products
• Negotiated with suppliers to capture additional rebates and placement revenues

Denver, Colorado, US