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Portfolio growth and marketing strategy for key retail accounts at Synchrony Financial with a focus on designing and executing competitive market value propositions. Identifying product cross-sell opportunities, executive presentations, marketing implementation, compliance management, utilization of external co-brand partners, P&L and risk management.Other areas of experience include: retail services, financial services and products, credit marketing, loyalty marketing, brand management, product marketing, customer relationship management, public relations, media planning, market research, vendor and agency relationship management.
Bread
View- Website:
- breadfinancial.com
- Employees:
- 4316
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Sr Client Marketing StrategistBreadSt. George, Ut, Us
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Sr Client Marketing StrategistBread May 2022 - PresentNew York, Us● Combine data driven insights, pre-existing marketing strategies and client partner expertise to drive a holistic, profitable marketing strategies for brand partners● Guide acquisition and existing customer marketing efforts to drive mutually beneficial growth in new accounts, accounts receivable, credit sales and profits● Collaborate with brand account teams and marketing center of excellence to maximize overall program growth and profitability● Develop annual marketing plan to drive customer growth, early engagement, win back/retention, upward migration and sales growth for brand partners -
Vice President, Lifecycle Loyalty MarketingSynchrony Financial Jul 2016 - May 2022Stamford, Connecticut, Us● Develop innovative marketing strategies and strategic roadmaps to drive sustainable, profitable growth. Focusing on key driver areas: multi channel engagement, customer retention, reducing downward migrators, increasing spend and acquisitions● Manage diverse marketing programs and study buying habits through testing, learning and refining strategies ● Collaborate with client and research teams to analyze market trends, evaluate competitive financial and loyalty offers to differentiate features and value propositions in cardholder programs● Lead relationships with internal and external stakeholders. Partner with selected networks, ad agencies, operations, credit, fraud and support teams to grow across co-branded products● Create ambitious marketing plans, constantly testing cardholder offers to targeted customer segments through variety of media channels: social, email, in-store, online, digital, paid search, sweepstakes and events● Manage the development of team and ongoing talent -
Vice President Marketing, Card Services - Dillard'SWells Fargo Retail Services Oct 2014 - Jul 2016San Francisco, California, Us● Oversaw marketing efforts, providing strategic guidance and direction for client credit card products ● Designed and executed communication and promotional strategies that increased sales penetration and repeat card usage● Developed multi-channel marketing strategies: email, direct mail, digital, social, trade media● Enhanced value proposition for rewards program to accelerate long term growth● Analyzed promotions to ensure campaigns delivered desired outcomes or needed changes for future campaigns● Worked with legal, compliance and key partners to ensure regulatory standards were met on marketing materials● Monitored external environment to understand market competition and landscape -
Director Marketing - Dillard'SWells Fargo Retail Services Oct 2014 - Apr 2015San Francisco, California, Us
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Sr. Manager, Loyalty & Rewards MarketingGamestop Dec 2011 - Oct 2014Grapevine, Texas, Us● Responsible for loyalty marketing efforts including the launch of private label credit card rewards across 6,000+ stores ● Managed loyalty rewards offer, loyalty platform management and incentives for PowerUp Rewards program● Oversaw financial aspects of loyalty program including program P&L, inventory management and margins● Worked with vendor partners to create programs around major product launches and initiatives that drove member engagement and sales● Created an inventory management tool to help identify correct quantities of reward inventory resulting in improved in stocks and turns● Analyzed customer behavior and data to identify touch point opportunities● Evaluated program success & made calculated decisions on enhancements to drive member value, reduce liability & increase sales -
Sr. Manager, Partnership MarketingBlockbuster Oct 2006 - Nov 2011Denver, Colorado, Us● Strategies drove market share, generated consumer insights & exceeded company plans● Spearheaded loyalty product capturing an increase in membership● Collaborated cross-functionally to deliver promotional bundling resulting in significant lifts ● Conceptualized & executed holiday gift guides; Led an internal team of Buyers & external suppliers to complete project● Merchandised store foot print, with incremental comp increases on promotional products● Negotiated with suppliers to capture additional rebates and placement revenues● Maximized exposure on key products via media formats; e-mail, direct mail, TV, radio, website● Expanded promotional opportunities by leveraging external partners to participate in cross promotion -
Sr. Marketing ManagerBlockbuster Oct 2004 - Oct 2006Denver, Colorado, Us
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Manager, Product Marketing - Media & Video GamesHastings Entertainment Aug 1999 - Sep 2004
Rich Wilde Skills
Rich Wilde Education Details
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Utah State UniversityMarketing
Frequently Asked Questions about Rich Wilde
What company does Rich Wilde work for?
Rich Wilde works for Bread
What is Rich Wilde's role at the current company?
Rich Wilde's current role is Sr Client Marketing Strategist.
What is Rich Wilde's email address?
Rich Wilde's email address is ri****@****ial.com
What is Rich Wilde's direct phone number?
Rich Wilde's direct phone number is +150535*****
What schools did Rich Wilde attend?
Rich Wilde attended Utah State University.
What skills is Rich Wilde known for?
Rich Wilde has skills like Retail, Marketing Strategy, Marketing, Merchandising, Forecasting, Email Marketing, Market Planning, Advertising, Budgets, Crm, Time Management, E Commerce.
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