Lead global marketing communication and demand generation efforts for a $150MM biotech company within the santitation and food safety industry.

Pacifica Beauty is the leading masstige beauty and cosmetic brand committed to 100% vegan and cruelty-free.Technology:Shopify, Google Analytics, dotmailer, Loyalty Lion, Nosto, Bazaar VoiceScope:* Led e-commerce and digital marketing strategy and execution for $40 million cosmetic brand with a $2 million e-commerce business* Spearhead discovery and implementation of marketing programs and technology to drive acquisition and retention efforts* Develop sales forecasts and ensured adequate inventory to meet sales goals* Managed $420,000 paid media budget across Adwords, Facebook, Bing, Yahoo and Criteo* Partnered with cross-functional stakeholders to identify and remove barriers to success* Collaborated with Retail Marketing to alignment omnichannel marketing campaigns* Championed UX and CX improvements across digital touchpoint* Mentored Digital Marketing Specialist* Directed agency in the execution of the paid media and email marketing strategy Achievements:* Grew revenue 122% YOY in first 5 months of 2018 by redesigning store, implementing intelligent product recommendations, and launching a loyalty program* Boosted e-commerce conversion rate 54% by optimizing product assortment, merchandising and product navigation* Increased paid media revenue by 95% YOY by optimizing campaign structure, improving ad copy effectiveness, and driving new traffic through prospecting campaigns while hitting CPA targets* Produced 21% increase in email revenue by optimizing segmentation and improving message relevance* Amplified traffic 9% by launching referral program and driving prospecting via social and native ads* Increased customer lifetime value 20% by developing and implementing loyalty program* Raised profitability 17% by cutting cost, optimizing budget and doubling ROAS from 1.5x to 3x* Boosted monthly revenue 12% by implementing recommendation engine and optimizing onsite product recommendations

Branded Online offers an end-to-end e-commerce platform and digital marketing services for fashion brands.Clients:Alloy Apparel, Black Halo, Body Glove, dELiA*s, Fredrick’s of Hollywood, Hard Tail Forever, Halston Heritage, Haute Hippie, Judith Ripka, Komarov, Slate & Stone, and Sub_Urban Riot.Technology:Magento, Bronto, Cordial, Nosto, Google Analytics, JIRA, ConfluenceScope:* Led marketing strategy for 12 clients with annual revenue ranging from $1 million to $30 million* Managed $7.1 million annual marketing budget across 12 clients* Managed affiliate manager, email marketing manager, email agency, and paid search agency* Partnered with platform technology vendors.Achievements* Maximized sell-through rate by owning promotion calendar and guiding merchandising efforts* Grew email revenue 30% over 60 days by establishing behavior-based email campaigns* Increased revenue from SEO channel 20% by increasing SERP 1 keyword placements* Increased monthly revenue 25% by launching an affiliate program for Alloy Apparel* Grew paid search revenue 16% in 6 weeks by launching brand and non-brand RLSA campaigns* Improved ROAS from 20x to 55x by shifting coupon search traffic from affiliate program to paid search program* Increased engaged segment of email list by 25% in 8 weeks via re-engagement effort* Lifted e-commerce conversion rate from 0.4% to 1.4% within 30 days by improving jean size selection interface

AGIA Affinity Services is a third-party administrator and marketer of insurance products to affinity members.Clients:Wells Fargo, National Association of Social Workers, California State Employees Association, National Rifle Association, Legionnaires Insurance Trust, Loyal Order of Moose, Good Sam Club, Union Plus, American Optometric Association, American Chiropractic Association, Military Corp Association, Aircraft Owners and Pilots Association, Association of United States ArmyTechnology:Liferay, Exact Target, Google Analytics, Google Tag ManagerScope:* Led digital marketing strategy for 15 clients with total revenue of over $90 million* Owned marketing technology eco-system (email, website, analytics)* Guided user-experience design for all client websites* Mentored 2 email marketing managersAchievements:* Increased total annual premium 7% by spearheading a $500,000 digital marketing plan* Enabled marketing automation and personalization capabilities within responsive design by implementing Exact Target* Increased enrollment conversion rate by 50% through website redesign aimed at optimizing content and conversion funnels* Reduced time to market for EA Plus microsites by architecting a highly scalable content administration structure in Liferay* Increased conversion rate of campaign landing page control 13% by leveraging heat map insight* Boosted conversion rate 33% over 6 months by removing hurdles within the enrollment process* Doubled the amount of traffic generated by organic search within 6 months by leading SEO initiative* Enabled measurement of digital marketing campaigns by connecting online and offline tracking systems

JBA Talent provides top-notch marketing and technology consultants to business across the globe. My assignment was AGIA Affinity Services in Carpinteria, CA. After working as a consultant for 9 months, I converted the consulting position into a full-time position. Scope:* Establish digital marketing department and 3-year plan* Wrote job descriptions and implemented campaign planning, tracking and measurement procedures* Managed 2 email marketing specialistsAchievements:* Secured approval of 3-year digital marketing plan and $1 million annual operating budget * Contributed to securing 5-year contract renewal worth $50 million by formulating and presenting a digital marketing plan* Boosted enrollment wizard conversion rate by improving the user experience* Increased total annual premium 5% across targeted policyholders by implementing “next-best-offer” program* Cultivated relationships with executives and stakeholders across the organization* Converted consulting position into full-time position

• Boosted skincare line annual revenue by $300,000 by developing Skin Care Profiler website that identified one's skin type and recommended a product regiment• Designed and developed dozens of microsites to support multi-million dollar product lines; including Royal Jelly, Art of Balance Spa Line, Vitamin C Peel Kit, Fragrance Selector, and JAFRA Dynamics Skin Care Line• Recommended and launched the use of e-catalogs to showcase products

JAFRA Cosmetics sells beauty and skin care products through a direct selling business model. Technology:Blue Martini, Exact Target, Cumulus, IVT Webinars, Google AnalyticsScope:* Led design and user experience initiatives across 3 websites for a $475 million cosmetics company* Presented new website features to a mass audience of consultants at national and regional conventions* Produced and directed product launch webinars* Partnered with Product Marketing and Recognition to design marketing collateral to support sales and sponsoring* Collaborated with developers to ensure optimal user experience across B2B and B2C e-commerce websitesAchievements:* Achieved a $2 million cost savings by instituting a digital asset library to share marketing assets across multiple countries* Conceived new features for B2B and B2C websites and articulated requirements via use cases, wireframes, and prototypes* Boosted consultant productivity by 75% by devising online tools to assist consultants with client communication* Empowered consultants to perform more effectively by creating interactive training material* Instigated digital marketing efforts by launching AdWords campaigns and building strategic partnerships for display* Maximized campaign results by creating engaging print and interactive marketing collateral* Improved search engine results by carrying out SEO tactics* Achieved 100% on time release of product and program content to the website

JAFRA Cosmetics sells skin care and beautify products through a direct selling business model. Technology:Blue MartiniScope:* Conceptualized and designed print and online marketing collateral* Designed and managed content for three corporate websites* Provided recommendations on digital technologyAchievements:* Cut annual call center costs by $3 million via designing a B2B website that enabled consultants to place orders online* Achieved $1 million annual cost savings by designing an interface for online consultant sales and sponsoring reports* Transformed complex offline processes into time-saving and easy-to-use online features* Crafted exceptional print and interactive brand experiences across all customer touch points* Promoted to Senior Web Producer / UX Designer

Gospel Light Publishing provides Vacation Bible School and Sunday School curriculum to churches. Products are sold through a combination of brick-and-mortar and online retailers, as well as the Gospel Light e-commerce store and in-house sales team. Regal Books publishes and distributes Christian books and study guides through both online and offline retail channels.Technology:WebSphere, Ektron, FireBrand, Exact Target, Google Analytics, Scope:* Owned $2 million e-commerce business with $250,000 annual marketing budget* Supported sales team with lead generation and marketing automation* Managed and mentored web developer, email specialist, and content administratorAchievements:* Increased e-commerce revenue 44% in 9 months by reinventing digital marketing plan* Resurrected failing AdWords campaigns to produce 10x return by restructuring campaigns, keywords and bidding strategies* Boosted organic search traffic 43% in 9 months by improving on-page SEO and expanding content and backlinks* Grew non-brand keyword traffic from 1% to 44% in 12 months by leading content marketing program* Produced a 350% increase in monthly sales leads by implementing lead generation program* Lifted e-commerce conversion rate from 1.5% to 3.7% in 6 months by streamlining shopping cart funnel

SAGE Publications provides academic textbooks and journals. Textbooks are marketed to university professors through a review and adoption lead generation process. Marketing identifies and targets prospective professors with the right textbook, and the sales team closes the adoption process. SAGE journals are marketed and sold to businesses, universities, and library consortia.Technology:ATG Web Commerce, Unica, JIRA, Confluence, WebTrends, Coremetric, Google AnalyticsScope:* Led digital marketing, user experience and e-commerce roadmap initiatives for $350 million academic publishing company* Managed and mentored 3 team members to deliver digital roadmap initiatives on time and budget* Support sales and customer service with improvements to the online lead generation processAchievements:* Cultivated relationships with stakeholders across U.S. and U.K. offices to gain buy-in on the priority of roadmap initiatives* Designed exceptional personalized user experiences that maximized conversion and aligned with the SAGE brand* Achieved SERP 1 for hundreds of textbook titles via backlinks within SAGE journals hosted on Stanford’s HighWire platform* Increased book adoption 42% in 60 days by simplifying the online lead process* Generated 34% increase in book adoptions compared to control group by creating interactive book tours* Improved onsite product discoverability by reorganizing taxonomy and navigation structure

Mentored designers and developed a strong creative team. Together we consistently created compelling print and web content that surpassed clients’ expectations. Planned, developed and executed online marketing promotions (banners, Flash microsites, etc.) for top-notch video game developers such as Microsoft, Atari, Activision and Sony.

Established design firm and completed freelance projects for various clients including the City of San Francisco, University of San Francisco, Bath & Body Works, Starbucks, HP, Kendall-Jackson Winery, Westworld Distribution, On Call Consulting, Dragonfly Publishing Services, Camarillo Independent, Maili Productions, and NOLA Design. Developed stock photography library, conceptualized and designed marketing collateral, forged web and digital marketing presence.

Designed marketing collateral from concept through production; projects included brochures, direct mail postcards, trade show graphics, national advertisements, interactive CD-ROMs, digital videos, and brand support within NASCAR. Designed and launched industry magazine with initial circulation of 125,000 subscribers. Pioneered their Internet and multimedia presence.

Collaborated with clients to create effective marketing collateral and solve production problems. Clients included: Bank of America, AI Architects and Nestle Food. Performed color correction, trapping and other pre-flight tasks to ensure artwork printed correctly to printers and imagesetters. Managed color calibration between scanners, monitors, and printers. Hand coded web pages with HTML.