As Head of Data and Analytics at Lotto NZ, I lead initiatives in advanced analytics, data science, forecasting, and AI to drive strategic insights and innovation. My focus is on leveraging data to enhance business performance, optimise customer engagement, identify potential gambling harm, and ensure data-driven decision-making across the organisation. Passionate about the transformative power of analytics, I work at the intersection of technology and business to deliver impactful results.

I led an amazing and multi award winning team of Data Analysts, Data Scientists and Data Engineers delivering advanced analytics, machine learning programmes, and advanced insight to NZME internal clients (NZ Herald, Grabone, Oneroof, Driven, iHeart Radio, Radio websites (ZM/ZB etc) and many others). My team manages and implements the big data and Machine Learning infrastructure for NZME, and manages 200 pipelines moving 20 TB of data per month. We are currently implementing a new ML model almost every month as part of a transformational programme of work. I lead the implementation of our Data Strategy and prioritisation and development of our Roadmap, including diverse areas such as personalisation, data mesh, data governance, predicative analytics and more recently, generative AI.I also lead and champion the data lead media and audience offering and strategy for NZME's direct and agency advertising clients, activating (award winning) data and targeted audience campaigns on the NZME network. I am also leading NZME's response to upcoming cookie challenges, developing and implementing strategies to ensure we meet these challenges head on.Awards include:2022 - International News Media Association (INMA) - 2nd place - Best use of data to drive a business result - "Karma Personalisation Engine"2022 - Beacon awards - 1st place - Media Owner Innovation of the Year: NZME, Karma

Filling in for our Head of Data and Analytics who was on a sabbatical for 4 months.

DT was merged with AKQA (part of WPP) in June 2017. AKQA is one of the largest and best Digital Experience agencies in world.At AKQA I lead a team of skilled data and campaign analysts in the fields of digital performance strategy and analysis, insights and data visualisation, Google 360 implementation, GTM/GA and Adobe Analytics implementation, personalisation, marketing automation and customer engagement strategy.

Steering Committee Member of New Zealand Analytics forum.Organising committee and MC at 'Data and Analytics Driving Innovation and Change' event

Union Digital was merged with DT in February 2017 - one of the best digital agencies in Australia at the time.Heading up the personalisation and insights practice in DT's Auckland Office

Founder - Union Digital was acquired by WPP in January 2017.Heading up the Customer Experience technology offering for Union Digital.Providing leadership in data and analytics, personalisation, marketing automation. ROI lead digital transformation using data to improve customer experience.

Building the practice and discipline in the area's of digital and data strategy and implementation, UX Architecture, Insights and Analytics and customer experience technology

Heading up the Technology offering for Federation Media.

Web designer and ASP developerWeb implementation consultant

Contract web developer specialising in Portal (Plumtree) implementation for Trade and Enterprise NZ

Business development and winning new business when ACC was privatised. Helped secure $25M of new business for the business.

Responsible for safety and training. Helped developed national guidelines for Stevedoring safety with OSH.