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Richard Wright Email & Phone Number
Head of Data and Analytics
at
Lotto New Zealand
1 work email found
@nzme.co.nz
1 phone found area 415
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Richard Wright? Overview
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Quick answer
Richard Wright is listed as Head of Data and Analytics at Lotto New Zealand, based in Auckland, New Zealand. AeroLeads shows a work email signal at nzme.co.nz, phone signal with area code 415, and a matched LinkedIn profile for Richard Wright.
Richard Wright previously worked as Digital Analytics Manager at Nzme. and Acting Head of Data and Analytics at New Zealand Media & Entertainment (Nzme). Richard Wright holds Bphed, Psychology And Sports Science, Bachelor from University Of Otago.
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Email format at Lotto New Zealand
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{first}.{last}@nzme.co.nz
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Profile bio
About Richard Wright
Newly Head of Data and Analytics at Lotto - leading an ambitious program of advanced analytics with an amazing team of digital, data, and insights analysts and data engineers. As former Digital Analytics Manager at NZME, I led a multi-award winning team of data scientists, analysts, and engineers who deliver advanced analytics, machine learning programs, and insights to internal and external clients across various digital platforms. I work with the team to define and implement our data strategy and roadmap.With over 15 years of experience in the data and digital field, I am passionate about developing data-driven strategies and solutions that improve business outcomes and customer experiences.My areas of expertise include data science and analytics team development, data strategy and cloud data architectures, personalisation and recommendation engines, predictive modeling, natural language processing, graph data, Google Cloud tools, governance. I have worked with some of New Zealand's largest companies to transform, understand, and improve their digital performance through data-led architectures and actions.
Listed skills include Digital Strategy, Digital Marketing, User Experience, Google Analytics, and 23 others.
Current workplace
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14 roles · 29 years
Richard Wright work experience
A career timeline built from the work history available for this profile.
Head Of Data And Analytics
CurrentAs Head of Data and Analytics at Lotto NZ, I lead initiatives in advanced analytics, data science, forecasting, and AI to drive strategic insights and innovation. My focus is on leveraging data to enhance business performance, optimise customer engagement, identify potential gambling harm, and ensure data-driven decision-making across the organisation. Passionate about the transformative power of analytics, I work at the intersection of technology and business to deliver impactful results.
Feb 2024 - Present
Digital Analytics Manager
I led an amazing and multi award winning team of Data Analysts, Data Scientists and Data Engineers delivering advanced analytics, machine learning programmes, and advanced insight to NZME internal clients (NZ Herald, Grabone, Oneroof, Driven, iHeart Radio, Radio websites (ZM/ZB etc) and many others). My team manages and implements the big data and Machine Learning infrastructure for NZME, and manages 200 pipelines moving 20 TB of data per month. We are currently implementing a new ML model almost every month as part of a transformational programme of work. I lead the implementation of our Data Strategy and prioritisation and development of our Roadmap, including diverse areas such as personalisation, data mesh, data governance, predicative analytics and more recently, generative AI.I also lead and champion the data lead media and audience offering and strategy for NZME's direct and agency advertising clients, activating (award winning) data and targeted audience campaigns on the NZME network. I am also leading NZME's response to upcoming cookie challenges, developing and implementing strategies to ensure we meet these challenges head on.Awards include:2022 - International News Media Association (INMA) - 2nd place - Best use of data to drive a business result - "Karma Personalisation Engine"2022 - Beacon awards - 1st place - Media Owner Innovation of the Year: NZME, Karma
Apr 2020 - Feb 2024
Acting Head Of Data And Analytics
Filling in for our Head of Data and Analytics who was on a sabbatical for 4 months.
Nov 2021 - Feb 2022
Insights And Personalisation Director
DT was merged with AKQA (part of WPP) in June 2017. AKQA is one of the largest and best Digital Experience agencies in world.At AKQA I lead a team of skilled data and campaign analysts in the fields of digital performance strategy and analysis, insights and data visualisation, Google 360 implementation, GTM/GA and Adobe Analytics implementation, personalisation, marketing automation and customer engagement strategy.
Jun 2017 - Apr 2020
Steering Committee Member
New Zealand Analytics Forum
Steering Committee Member of New Zealand Analytics forum.Organising committee and MC at 'Data and Analytics Driving Innovation and Change' event
Jan 2018 - Jan 2019
Personalisation And Insights Director
Union Digital was merged with DT in February 2017 - one of the best digital agencies in Australia at the time.Heading up the personalisation and insights practice in DT's Auckland Office
Feb 2017 - Jun 2017
Customer Experience Technologist And Founder
Union / Digital
Founder - Union Digital was acquired by WPP in January 2017.Heading up the Customer Experience technology offering for Union Digital.Providing leadership in data and analytics, personalisation, marketing automation. ROI lead digital transformation using data to improve customer experience.
Mar 2016 - Jan 2017
Innovation And Insights Director
Union / Digital
Building the practice and discipline in the area's of digital and data strategy and implementation, UX Architecture, Insights and Analytics and customer experience technology
Apr 2013 - Feb 2016
Technical Director
Federation Media
Heading up the Technology offering for Federation Media.
Jan 2005 - Mar 2013
Web Implementation Specialist
Mediapod Ltd
Web designer and ASP developerWeb implementation consultant
Jan 2000 - Dec 2004
Web Developer (Contract)
Cyberelves
Contract web developer specialising in Portal (Plumtree) implementation for Trade and Enterprise NZ
Mar 2003 - Jul 2003
Senior Rehabilitation Manager
Business development and winning new business when ACC was privatised. Helped secure $25M of new business for the business.
1998 - 1999
~1 yr
National Safety Manager
New Zealand Stevedoring
Responsible for safety and training. Helped developed national guidelines for Stevedoring safety with OSH.
Mar 1996 - Jun 1997
3 education records
Richard Wright education
Bphed, Psychology And Sports Science, Bachelor
Diploma Of Internet Technology, Web Design And Development, Diploma
National College Of Design And Technology
Education record
Katikati College
FAQ
Frequently asked questions about Richard Wright
Quick answers generated from the profile data available on this page.
What company does Richard Wright work for?
Richard Wright works for Lotto New Zealand.
What is Richard Wright's role at Lotto New Zealand?
Richard Wright is listed as Head of Data and Analytics at Lotto New Zealand.
What is Richard Wright's email address?
AeroLeads has found 1 work email signal at @nzme.co.nz for Richard Wright at Lotto New Zealand.
What is Richard Wright's phone number?
AeroLeads has found 1 phone signal(s) with area code 415 for Richard Wright at Lotto New Zealand.
Where is Richard Wright based?
Richard Wright is based in Auckland, New Zealand while working with Lotto New Zealand.
What companies has Richard Wright worked for?
Richard Wright has worked for Lotto New Zealand, Nzme., New Zealand Media & Entertainment (Nzme), Akqa, and New Zealand Analytics Forum.
How can I contact Richard Wright?
You can use AeroLeads to view verified contact signals for Richard Wright at Lotto New Zealand, including work email, phone, and LinkedIn data when available.
What schools did Richard Wright attend?
Richard Wright holds Bphed, Psychology And Sports Science, Bachelor from University Of Otago.
What skills is Richard Wright known for?
Richard Wright is listed with skills including Digital Strategy, Digital Marketing, User Experience, Google Analytics, Web Analytics, Online Advertising, Social Media Marketing, and Online Marketing.
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