Rich White Email & Phone Number

Chicago, Il, Us

Oosterhout, Nl

Design and sell national and retail-specific influencer solutions tied to tangible benchmarks and KPIs. Create sales vehicles and measurement tools.• 2020 Global Sales Revenue Leader• Developed and implemented a new product offering tied to verified purchase and amplification The Shelf Accelerator program is a premium digital demo offering that initially drove verified purchases for Walmart suppliers via OPD (Walmart Online Pickup and Delivery), in-store or .com driving measurable sales impact and campaign ROI• Later extended offering to brands for additional retailer campaigns including Kroger, Target, Costco, Sam's Club, BJ's, Wegman', Publix, H-E-B, Petco, Jewel Osco, and Walmart Canada• Successfully created, sold, and executed multiple campaigns for P&G, Clorox, Kimberly Clark Corporation, Tyson Foods, WaterWipes, Bel Brands USA, Kraft Heinz, Schwan Foods, Hormel, Unilever, Goodyear, Tyson Pet, CJ Foods, Barilla, and more• Developed additional first-time programs for Nestle Purina, Harry’s, Kinderfarms, Pharmavite, Dunkin Brands, Unilever, Storck USA, Hunter Products, and more

Mentor, Oh, Us

Promoted from Vice PresidentManage CPG department with staff of 4 and co-lead Retail and Restaurant verticals of the largest workplace-promotion company in the United States-Strategic partnership development with digital targeting, digital sampling and key agencies and retailers- Setting company KPI’s, managing revenue goals and employee development plans- Direct clients include Procter & Gamble, Kimberly Clark, Johnson & Johnson, Unilever, RB (Reckitt Benckiser), Mars Chocolate, Newell Rubbermaid, Hershey’s, Mondelēz International, Kimberly Clark, Henkel, Nestlé, Clorox and Coke

Mentor, Oh, Us

Lead CPG Division, management of 4 CPG sales staff. Promoted from Director- Direct sales of ~$1 MM in first year, exceeding first year goal- Developed sales monitoring methods and new sales content and approach for department

Mentor, Oh, Us

- Multiple initial sales with P&G within first 2 months- Creation of numerous sales and promotional offerings for department while penetrating new major CPG clients

Carol Stream, Il, Us

Initiated and/or grew strategic partnerships with Walmart, Sam’s Club, Dollar General, Triad Retail Media,eBay, Costco, Latinum, BJ’s.com, Kroger, Meijer, CVS, Rite Aid, The Home Depot, Sears, Kmart and other agency and community content companies.- My team serves as the central point of contact for brand retailer promotions. We manage connections with all program components including Design, USPS, Marketing Research, Web Development, Finance, Fulfillment and Web Design.- Regular senior level communication with brands and retailers. I am responsible for development of the partnership including generating operating standards, NDA’s, implementation time lines and SOW’s. I continue as account lead.- Account Manage specific key clients including Procter & Gamble, Kao USA and Advanced Beauty Systems.- Regularly produce promotional marketing content (Social, Retail, Digital themes) for StartSampling’s business development team. One recent tactic was featured in Shopper Marketing Magazine.- Experienced in many facets of CPG to shopper sampling including Consumer Engagement Strategies (Targeting, Acquisition), Sample Deliverable (Mailable Approaches, Package Design), Production and Distribution (Data Management, Printing & Assembly, Fulfillment), Sample Research (Web Based Dashboard, Metrics, CRM and post sampling marketing)

Carol Stream, Il, Us

Consultative sales professional that listens to client’s objectives and business needs and translates those into creative, actionable solution proposals.- Generated average sales revenue over $3 MM annually to key accounts including Procter & Gamble, Kao USA, Neutrogena, ConAgra, Nestle’ and Purina. I successfully met and exceeded revenue goals.- Utilized past experience in multiple roles within the company to anticipate and build new offerings, improve client service and create custom solutions including Facebook e-Sampling, mobile sampling and other social media offerings- Successfully leveraged over a decade of CPG brand relationships to penetrate new brands within CPG clients- Initiated an emerging account strategy and identified, contacted and pursued the future participating brands in the CPG sampling space

Carol Stream, Il, Us

Senior Management team member responsible for setting and driving the strategic vision for the company, report to president of company.- Responsible for the direct supervision of 11 professionals on 4 teams- Initiated and ran StartSampling’s first retailer relationship (Walmart.com, 2005). I performed point on process, standards, reporting and program management until late 2006 when we hired the retail account manager who then reported into me.- Generated multiple business leads and assisted with pre-sales efforts.- Accurately forecasted goals and sales opportunities using captured historical information, industry and calendar trends, and awareness of changing technology.- Led process mapping for organization. This resulted in creating multiple internal systems and Notes databases including HR management, time and expense tracking, contact information, knowledge management, security, building access, and production tracking.- Successfully led numerous major projects including developing on-line promotional campaigns for company’s broad portfolio of clients, increasing renewal rate to company high of 77%.

Carol Stream, Il, Us

- Designed, developed and implemented a custom companywide project and client tracking system. This system tracks programs from prospect to completion of program. This groupware solution is portable and customized to StartSampling’s needs. I trained and supported this enterprise system for 7 years.

Responsible for a team of 20 people in the following departments – Information Systems, Office Services, Technical Writing and Report Production. Duties involved development and motivation of staff, bi-annual reviews, goal setting, hiring and dismissal of team members. Custom database development and support for numerous clients; responsibilities include consultation, creation, customization, support and training of database users.Managed numerous internal projects including: corporate marketing plan, Y2K compliance, implementation of local and wide area networks, Domino server implementation, staff scheduling system, asset management system and development of company website Analyzed and streamlined production flow for entire company from initial contact to invoice resulting in reduction of administrative positions and considerable less time and effort in tracking more information.Created custom database development for clients, including compliance management plans, project tracking and product inventory systems.

Elmhurst, Illinois, Us

Directly supervised 17 sales professionals and supervisors; responsibilities included planning; administration; customer relations and staff developmentForecasted weekly sales for the largest facility of a one billion dollar sales company.Telephony and PBX point for branch

Elmhurst, Illinois, Us

Implemented productivity studies that reduced error rates and trends, departmental efficiency, service level and staffing improvement procedures.

In-charge responsibilities of a labor scheduling, operational consulting project analyzing productivity and implementing nationwide efficiency procedures for numerous activities for one of the largest retail companies in the United States.Performed cash flow analysis in London in response to IRS investigation and case involving illegal transfer pricing against client.Lead a variety of projects for the Special Events Department involving site selection, research, developing budgets, and creating spreadsheets for the marketing department of AA & Co. and Andersen Consulting.

Masters Of Sceince, Management Information Systems

Certification Of Telecommunications Excellence

Ba - Business Administration, Management, Marketing And Finance