Rick A. Reyes Email & Phone Number

San Diego County, California, United States

Manages Club Sycuan activities and provide support to all team members on assigned shift while ensuring the casino brand is represented effectively.Builds positive guest experience by maintaining high visibility on the casino floor.Initiating contact with casino guests as needed.

San Pablo City, Laguna, Philippines

Located in San Pablo City, Laguna, Philippines, SPC Medical Center is a 135-bed, ISO-certified, Level II medical center that boasts of its critical care facilities and services. It is manned by healthcare professionals who have extensive training and experience in their chosen field of specialization. The hospital lives by its primordial ethos -- caring for its patients well-being.• Developed and improved the frontline outpatient customer service which increased the customer satisfaction rating by 25%. • Designed and created new services and checkup packages. • Provided critical insight to anticipate, identify, and solve issues. • Refined campaign strategies and outlined KPIs and success metrics. • Increased the outpatient volume by 20% through the introduction of industrial clinic services. • Increased partnerships with health plan providers by 16%.

• Freelance consulting, analytic services, and marketing management for confidential companies across more than a dozen industries. Projects include:o Media Agency of Record pitch. Part of the team that worked and presented for the media AOR business of a large multinational company.o Radio Station Launch in Manila Metropolitan area. Provided media analytics; oversaw market research and positioning; developed sales kit, sales list, and pitches. o Website Restructure to achieve sales objectives. Provided analysis of business practices; advised on website redesign, ad spot pricing and restructuring. Digital advertising revenues increased by 5% during the first 6 months of restructuring the website.o Pharmaceutical Rebrand. Created blueprint and communications plan for brand relaunch of antihistamine medication as over-the-counter tablet. Increased unaided brand awareness and aided brand awareness by 2% and 10% respectively after one year of relaunch, in a market where there are two dominant brands.o Wi-Fi Service Launch. Created marketing plan; trained sales team. Service usage increased by 20% during the first 3 months of launch

Makati City, Philippines

Starcom Worldwide Philippines, Co., Inc. is the merged media operation of Jimenez D'Arcy and Leo Burnett. Starcom is one of the communications company under B/Com3 (now Publicis), which operates in over 90 countries with over 160 offices worldwide. As a media independent company, it has its own profit and loss statement separate from the two brand agencies. Among its notable clients are Procter and Gamble, Bristol-Myers Squibb, San Miguel, McDonalds, URC/Gokongwei Group, Nissin Monde, Philip Morris, San Miguel Corporation, Touch Mobile.• Supervised a team of 7 media planners/buyers; providing strategic leadership and mentoring • Oversee the preparation of annual media objective and strategy document.• Oversee the preparation and execution of monthly media plans, seeing to it that the plans consistently meet the objectives while staying within budget and strategy. • Conduct periodic monthly, quarterly and annual media reviews• Prepares quarterly media landscape overview for presentation to clients• Initiated new agency-media negotiation styles which became the template for negotiations in the Asia-Pacific region.• Notable accounts: Bristol-Myers Squibb Mead Johnson - Enfapro, Enfagrow, Enfakid, Sustagen 1+, 3+ 6+, Sustagen Premium, Lactum 1+, 3+, 6+, Alactamil, Alactagrow, Squibb Vitamin E, Theragran M, Tempra; Pfizer Philippines - Combatrine, Terramycin, Viagra; Western Union - Money transfer; Touch Mobile - Mobile telephony; Petron Corporation - Lubricants; , Monde Nissin - Instant noodles.

Jimenez & Partners started operations in September 1988. From its one million pesos in gross billings in its first year, the agency rose to become one of the top ten agencies in the Philippines. In 1990, it entered into a partnership with DArcy Masius Benton & Bowles to become Jimenez/DMB&B. It was renamed Jimenez D'Arcy in 1998.• Prepared and oversee the execution marketing communications plans for brands. • Initiate the conceptualization of advertising materials with Creative Dept. • Oversaw the production of all advertising materials. • Initiate the preparation of media plans and oversee the media implementation to ensure that objectives and strategies are achieved, including approved adspend. • Increased the ad spend of brands managed by at least 25% year-on-year.• Part of the team that leads in agency account acquisitions• Worked with market research for the development of insightful and strategic communications plans.• Plan and manage to-go-market events for brands handled.• Notable accounts: Budweiser, Asia Brewery - Beer na Beer, Budweiser, Q Shandy; Glaxo Philippines - Dequadin Losenges, Fil-Pacific Apparel - Jag Jeans, Urban Bank - consumer banking; General Motors - Subaru Forester.