Contact me at:jensfriend123@gmail.comHigh achieving executive, and now entrepreneur, with consistent success in the development and positioning of products, marketing strategies, optimizing processes and systems, sales, and retention all designed to drive growth, profitability, and exceeding goals. Proven experience in membership operations, CRM strategy, training, process improvement, long-range planning, and effective communication skills.I am currently moving on from a 28-year career with the American Automobile Association (AAA). I have invested in a fitness franchise focusing on customized and personalized fitness programs - it's proven training programs are unique in that they are focused on the often neglected 45-65 year old crowd - it's goal oriented and seeks to provide the middle to senior members of our society the strength and grace to stay active throughout the rest of their lives. In my AAA career, I grew professionally and handled almost all positions but drive a tow truck for the company. Through the years I managed the club's public and government relations; developed the company's first training programs; managed branch offices and both membership sales and IT departments; and ran the daily operations of our road service and membership call centers. After promotion to Vice President, I was in charge of all marketing efforts (except Travel Agency), all e-business (web, social, email marketing), club CRM efforts and system, member discounts and rewards, and membership sales, retention and system coordination.Specialties:• Strategic Vision• Innovative Leader• Customer Growth & Retention • Process Improvement Skills• Product Line Expansion • Exceptional Leadership/Communication Skills