Chief marketing officer of state- and nationally-ranked college serving two counties in Central New Jersey. Implemented multiple first-of-their-kind college-wide initiatives within the first six months in my role, including an initial CRM implementation and a branded template system. Develop all marketing campaigns, inclusive of digital, social, email, and direct mail. Work directly with the sales/admissions team to strategically engage and nurture leads and inquiries through application, acceptance, enrollment, and payment. Lead all recruitment and enrollment marketing plans tied to the College’s strategic plan.• Full management of the College’s marketing budget, including all advertising.• Actively onboarding the College’s first CRM (SalesForce/TargetX) with hindsight from previous experience as the primary CRM manager.• Obtained the first Canva for Non-Profit license for the College and implemented a branded-template system.• Selected as member of the President’s Council for Diversity Equity and Inclusion within the first year of employment.• Actively working with executive leadership to create a taskforce to implement a governance model for all of the institution’s web-based content platforms, including the website, intranet, learning management system• Created an audit process to fully assess nearly 500 website pages and 1,000 intranet pages• Part of team that drove new student enrollment to a 4-year-high; enrollment had declined significantly each year from the beginning of the pandemic

Developed and implemented preliminary marketing plan for first graduate programs. Formulated audience profiles interested in value proposition college programs. Targeted audience personas for lead generation by executing social media advertising campaigns as well as IP targeted campaigns to list persona-based purchases.• Developed and oversaw end-to-end functions of Drupal website.• Improved customer journey for grad students from consideration through enrollment.• Devised inbound marketing content; organized news releases, created blogs, and oversaw event marketing.• Optimized Salesforce customer experience aimed at leveraging Pardot digital communication assets and ad campaigns.

Led all marketing campaigns, including new college programs for freshman, transfer, and graduate populations while acting in the capacity of Lead Strategist. Steered implementation of COVID-19 strategy for restructuring marketing processes and campaigns. Oversaw counselor initiatives and webmaster as well as provided proactive support to Assistant Director. Streamlined CRM migration process from Anthology Connect to Element451. Managed inclusive facets of hands-on social, paid search, and streaming advertisement. Administered vendor-produced campaign projects, including re-targeting, IP targeting, geofencing, and mobile foot-printing. Deployed CRM for developing reports regarding recruitment management/targeting, ROI, and industry benchmarking procedures. Utilized Google Analytics for traffic assessment and market trends identification. Led and streamlined inclusive college-wide initiatives, policies, redesigns, accessibility audits, and content administration systems.• Led and effectively mentored sales team to achieve set sales targets.• Designed and created microsites for several varied students’ cohorts.• Governed all marketing initiatives pertaining to student acquisition for liberal arts institution.• Maximized number of applications each year (2017 to 2020), resulting in high-water mark for institution.• Optimized campaigns by conducting thorough analysis of performance-based metrics and customer insights.• Gained historic attendance for key customer engagement events such as open houses and accepted student day.• Deployed efficacious strategy for segmentation, drip email, text campaigns, workflow, and personalized communication.• Achieved 173% increment in leads from 2016-2021 together with 64% year-to-year increase in total leads following first complete sales cycle of strategy modification.• Drove 6.2% boost in email acceptance rates as well as 65% increase in total clickthrough rate by piloting CRM migration and restructuring content/automation.

Provided proactive support in managing internal/external public relations and marketing functions for nationally and state-recognized community college. Oversaw publications, including semi-annual, county-wide magazine and direct-mail initiatives. Directed content production such as articles, videos, photos, internal memo, and targeted emails. Administered overall functions of official college platforms.• Enhanced productivity by effectively leading teams of web & graphic design personnel.• Fostered valuable relationships while cross-functionally collaborating with key stakeholders, state government, and community college PR groups.

Managed 14 hyper-local websites and their editors in Morris and Somerset counties

Managed daily sports section and local supplement for 20,000-circulation newspaper