I am the founder and owner of U4RIK Spirits. I created U4RIK Vodka after my wife (at the time) became ill after a night of drinking. At the hospital, I learned she suffered from celiac disease which had caused a negative reaction to the vodka she drank. Her suffering inspired me to create a gluten free, sodium free, zero carbs vodka for her and at that time. I had already had been dabbling with champagne production.In researching the best ingredient to create such a product, I was soon working on a vodka made from grapes. After many trials and tribulations, I settled on a blend of six northern California wine grapes and U4RIK Vodka was born.Most know Vodka is made from potatoes, would you rather have POTATO JUICE or GRAPE JUICE?When speaking with the doctor about how the alcohol affected my wife and how they went about cleansing her, I became determined to make a spirit that contained less congeners (toxins) naturally created by the distilling process. As I educated myself on distilling, I saw ways through both chemistry and physics, to "clean" the vodka by filtering out the impurities. I discovered that yeast creates about 209 congeners in the fermentation process. Some of these congeners are acetone, acetaldehyde, and methanol which contribute to the symptoms of a hangover. I went to great lengths to remove these impurities. So, if you ask me what makes U4RIK Vodka unique and so great, "It's what we take out of the vodka, not what we put in it."