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Experienced high-tech executive leader with proven success in driving growth at SaaS companies. Focused on revenue generation through value creation, customer retention, go-to-market strategies, and business development. Expertise in taking early and growth stage companies with best-in-class technology from $5M-$10M to well over $500M in annual recurring revenue.
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Chief Executive OfficerReturnalyze Apr 2024 - PresentBurlington, Massachusetts, UsReturnalyze is the retail industry’s leading AI-driven returns analytics software company, empowering brands to reduce return rates, lower operational costs, uncover hidden revenue opportunities and improve customer satisfaction and loyalty. Returnalyze is on a mission to leverage returns analytics AI to help retailers turn returns into revenue today. -
Mentor/Coach, Entrepreneurial Sales & MarketingHarvard Business School Oct 2023 - PresentBoston, Ma, UsMentor/Coach for HBS' Entrepreneurial Sales & Marketing Course -
Svp Global Sales, Growth ProductsTricentis Jan 2023 - Mar 2024Austin, Texas, Us -
Vp Sales, Growth Products AmsTricentis Jan 2022 - Dec 2022Austin, Texas, Us -
Vp Sales, Neoload AmsTricentis Mar 2021 - Jan 2022Austin, Texas, Us -
Svp Global SalesNeotys, A Tricentis Company Oct 2019 - Mar 2021Gémenos, FrNeotys is the B2B Enterprise Performance Testing Platform Leader. As SVP Global Sales, I was responsible for driving our global go-to-market strategy helping to transform Neotys from a tactical tool vendor to an enterprise solution provider resulting in more strategic engagements with enterprise customers. During my tenure, Neotys made excellent progress increasing our enterprise customer deal size significantly, improve our net retention and churn metrics, and grow our year over year total new ARR by 68%. Neotys had a very successful exit and was acquired by Tricentis in March 2021. -
Svp, Global Sales And Field OperationsSigniant Apr 2007 - Sep 2019Lexington, Massachusetts, UsSigniant’s intelligent file transfer solutions are used by businesses large and small to ensure fast, secure delivery of large data sets over public and private IP networks. Signiant is widely recognized as a leader and innovator in cloud-native SaaS. Highlights include:- Grew annual bookings by 15X during my tenure - Helped transform the company's go-to-market efforts to support a SaaS business model- Built a high velocity, metric driven, SaaS Inside Sales team focused on new logo acquisition- Built a high-growth SaaS business on top of a legacy enterprise software business- Managed Field, Inside, Channel Sales, Pre Sales, and Pro Services - Made material gains in market share- International revenues grew to 45% of the global business- Executed the SaaS transition in a highly capital-efficient manner -
Board MemberOmtool Feb 2009 - Jan 2017Omtool was the leading enterprise software provider in the document handling solutions category. Omtool was successfuly sold to Upland Software in January 2017.
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Svp, Global Sales And MarketingCentra Software Apr 2003 - Mar 2007UsCentra sold enterprise software and SaaS solutions to G5000 organizations focused on collaboration and e learning applications. Highlights include:- Asked to re-join Centra to help get the company back on track- Led team in initiating and negotiating the successful sale of Centra to Saba Software- Increased bookings to $45M annually- Led global sales and marketing organization of 150 people- Increased transaction value by 42%- Drove reduction in expenses by over $10M per year- Grew Inside Sales to 35% of global bookings focused on SaaS solutions- Grew international revenues to 40%- Established global channel partner network including VAR's, SI's, regional distributors contributing to 40% of the global business- Helped company achieve profitability for the first time in it's history -
President & CeoVeridiem Apr 2001 - Mar 2003UsVeridiem was an enterprise software company focused on measuring the effectiveness of mass media advertising. Highlights include:- Converted company from a services company to an enterprise software company- Closed several major customers including: Porsche, Kraft Foods, and P&G- Established partnership with Accenture- Downsized the company from 100 employees to 21, reducing burn significantly - Raised C round of financing- Was selected by Gartner in the MRM magic quadrant as "visionary leader" -
Svp, Global Sales And MarketingCentra Software Sep 1996 - Mar 2001UsCentra sold enterprise software and SaaS solutions to G5000 organizations focused on collaboration and e learning applications. Highlights include:- Grew bookings from $0 to $18M annually- Closed 120 F1000 companies such as HP, Fidelity, Sony, Kraft, and AT&T- Built Sales, Marketing, and Business Development organization to 40 people- Instrumental in helping Centra raise additional venture capital- Developed strategic relationships with MCI, Macromedia, PWC, and Accenture -
Vp, North American SalesAvid Technology, Inc. Jan 1989 - Jun 1996Avid sold solutions for recording, editing, and playback of digital media. I ran Sales, Pre Sales, Field Marketing, and Operations for North America. I also was the VP/GM of the Desktop Division during my last year at Avid. Highlights include:- Grew North American business from $0 to $250M annually over a 6 year period- Managed an organization in excess of 500 people- Managed Field, Inside, and an indirect channel of over 100 VAR's - Contributed to Avid's successful IPO, with a market cap of $250M subsequently growing to over $1B- Took over rapidly growing division of 55 people and grew annual run rate from $500K to $10M annually- Negotiated a $10M OEM deal with major Bay Area tech company
Rick Cramer Skills
Rick Cramer Education Details
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Indiana University BloomingtonManagement And Operations
Frequently Asked Questions about Rick Cramer
What company does Rick Cramer work for?
Rick Cramer works for Returnalyze
What is Rick Cramer's role at the current company?
Rick Cramer's current role is Chief Executive Officer, Returnalyze.
What is Rick Cramer's email address?
Rick Cramer's email address is ri****@****aol.com
What is Rick Cramer's direct phone number?
Rick Cramer's direct phone number is +178122*****
What schools did Rick Cramer attend?
Rick Cramer attended Indiana University Bloomington.
What are some of Rick Cramer's interests?
Rick Cramer has interest in Science And Technology, Social Services, Education.
What skills is Rick Cramer known for?
Rick Cramer has skills like Saas, Enterprise Software, Strategic Partnerships, Management, Cloud Computing, Leadership, Digital Media, Go To Market Strategy, Business Development, Solution Selling, Sales, Start Ups.
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