Rick Daniel Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga

As the Owner and Creative Director of Creative Test Lab, I specialize in meeting the visual communication needs of small to mid-sized businesses. My focus includes developing logo identities, branding systems, and impactful marketing campaigns. I also provide freelance design services to top design firms on a contractual basis, preparing project bids and proposals with detailed budgets and production estimates.

Greater Atlanta Area

Lead designer supporting brand design system development and advertising campaign concepting for VMware, a Fortune 500 B2B company with a global brand valued at $61B. My role involvesd collaborative brainstorming sessions and close engagement with stakeholders, team members and vendors to ensure top-notch quality and brand consistency.

Greater Atlanta Area

At ASD/SKY, I spearheaded the concept, design, and production of strategic branded graphics, wayfinding, and signage across diverse built environments, including banks, credit unions, restaurants, and office spaces. My collaboration with architects, designers, engineers, contractors, and fabricators ensured project integrity. In my role, I brought creativity and strategic thinking to every project, contributing to the success of diverse brands and environments. Abilene Federal Credit Union Environmental DesignServed as project manager and lead designer for the environmental design project at Abilene Federal Credit Union. Transformed the existing logo into a fresh brand language for a new branch, resulting in a well-received space by employees and members.

Marietta

As Senior Designer at Peachtree Playthings, I led the conceptualization and design of innovative toys and coloring activities for a rapidly growing consumer products company. I played a pivotal role in the redesign of the company's corporate identity, including logo and full Design Set, ensuring a consistent and contemporary re-brand. Provided art direction and technical consultation for the business-to-business website, contributing to increased promotional and distribution opportunities.Color Me Mine Wearable ArtDesigned cutting-edge packaging for the Color Me Mine proprietary brand, elevating its market appeal and securing expanded retail placement. This led to a 75% increase in wholesale sales, reinforcing its position as a leading fashion accessory line.Miracle Gro Kids Gardening KitsDesigned and developed innovative product and packaging concepts for Miracle Gro Kids gardening kits, resulting in the most widely distributed product line in the Toy Division. Achieved first-year retail sell-through of 92%, highlighting its success in the market.

Atlanta, Ga

As the Senior Designer at Planet Studio, I served as a Logo/ID specialist and head designer for diverse clients and internal projects. I managed job budgets and allocated resources, both internal and external, for all projects under my direction.The Weather Channel's 2004 Upfront Media KitDirected Art and Design for The Weather Channel's 2004 Upfront Media Kit, resulting in increased subscriptions across Cable, Mobile, and Online advertising. A strategic approach contributed to the kit's success in driving company growth."LITTER. It costs you." Georgia Litter CampaignSpearheaded Art Direction and Design for the successful "LITTER. It costs you." Georgia Litter Campaign, a public awareness initiative supported by State agencies, local governments, and volunteer organizations. The campaign effectively communicated its message to the public.Mölnlycke Health Care Branding DesignDeveloped branding designs for promotional materials, including Trade Literature and Consumer Brochures, for Mölnlycke Health Care, a global healthcare solutions company. The design work enhanced the company's brand image and communication.

Atlanta, Ga

As Senior Art Director at Ryan Partnership, I played a pivotal role in the development of cutting-edge design concepts for a dynamic $100 million consumer products marketing & promotion firm. I cultivated and maintained client relationships, played a key role in business development presentations, and managed freelancers, illustrators, photographers, and production-related vendors.Heineken Beer's "African-American Music Month" CampaignLed Art Direction and Design Development for Heineken Beer's first ethnic promotional campaign, commemorating "African-American Music Month." The campaign successfully engaged diverse audiences.Kraft Foods' "Kraft Racing Bush Series" NASCAR PromotionDirected Art and Design for Kraft Foods' "Kraft Racing Bush Series" NASCAR Promotion for two consecutive years. Contributed to the success of this high-profile campaign, showcasing the brand's commitment to innovation.

Industrial And Product Design

Bachelor Of Fine Arts (Bfa), Graphic Design