Sitting on both the Absa Regional Operations (ARO) and Group Marketing EXCO's, I oversee Marketing and Corporate Affairs for Absa across 9 markets responsible for Brand growth.

Responsible for overall marketing and communication activities across 9 African Markets for Absa/Barclays Brand, Retail, Business Banking and Corporate and Investment Banking.ACCOMPLISHMENTAfter the sell down between Barclays PLC and Barclays Africa (now Absa Africa) was completed in 2018, the rebrand of operations from Barclays to Absa was initiated across 9 markets. As Head of Marketing for Africa, tasked to be the Brand Equity Workstream Lead responsible for developing the marketing strategy that would navigate the departure of the old brand to the current Absa brand.

Mainly Responsible for identifying and engaging potential M&C Saatchi Affiliates in Africa while introducing new business to aid in the Group’s growth. KEY RESPONSIBILITIES• Developing processes and procedures to ensure the quick induction of new offices into the M&C Saatchi global way. • Pitching on, and winning, new clients to ensure an 18-month break-even horizon. • Coordination and management of new business across multiple markets and disciplines. • Clients included: First Bank Nigeria, Heineken Africa (Mutzig Lager, Primus Lager, Gulder Lager), Smart City Abuja.

Responsible for managing the TBWA\Africa Network (15 offices in 13 countries). Responsibilities include opening new offices, bringing in new Network business, growing existing business, training staff and developing systems and processes to improve communication and performance of African offices.KEY RESPONSIBILITIES• Develop processes and procedures to improve coordination, communication and financial performance. • In-market training for Network staff. • Driving PR for the Network. • Pitching on and winning Pan-African clients.• Manage Pan-African business including Standard Bank Africa, Diageo Africa, Glo Mobile, Visa, Nissan, Tiger Brands.ACCOMPLISHMENTS­• Built and managed the Pan-African Marketing and Communications Network, including the identification and on-boarding of new agencies to the Network, the introduction of processes to ensure proper reporting, and staff alignment and training.­• Introduced new Pan-African businesses to the Network such as Diageo, Nissan, Glo Mobile and Motorola which aided in its growth and profitability.

Managing Director of a TBWA\ agency, responsible for managing the Nissan business.