Manage the implementation team and process for all new business for our sister TPA's - Blue Benefit Administrators of Massachusetts, EBPA and CBA Blue. Lines of business include - self-funded Medical and dental, plus traditional FSA, HRA and COBRA programs.

Managed an account management and client service team. Team was responsible for consulting with producers and clients through the renewing process, plus delivered and discussed cost & utilization analysis with our clients and producers. Team was also responsible for on-boarding new Blue Benefit Administrators of Massachusetts and EBPA clients.

Created and executed targeted, data-driven marketing campaigns that exponentially expanded my pipeline and generated $47M in healthcare and ancillary revenues.Provided turnkey account management—employing consultative sales techniques to deliver optimal products and ensuring seamless account setup with consistent account audits.Secured complex sales and ensure end-to-end client satisfaction by collaborating closely with legal, underwriting, provider contracting, and implementation groups. CAREER HIGHLIGHTS:Partnered with marketing to create a direct mailing campaign resulting in $4.5M in sales—targeting enterprises across wide-ranging industry verticals with a New Hampshire presence.Identified and cultivated 16 new producer relationships resulting in tangible sales revenue increases.Presented compelling sales presentations to C-Level and HR level; garnering success at key meetings to secure new sales.

Strategic Marketing Plan | 12% Year-Over-Year Growth | 8% RFP Pipeline Increase Developed a strategic marketing plan based on point-of-sale and key business driver analysis that generated $27M in new sales across NH and VT, and 12% year-over-year membership growth.Applied my talent for data mining to increase the RFP pipeline volume by 8% and to uncover untapped markets.Earned the New Star Award for selling the most new clients during my rookie year.

Matrixed Collaboration | Issue Resolution | Client SatisfactionSupported existing growth and retention efforts for middle market and national accounts representing $64M in revenue.To achieve issue resolutions and ensure client satisfaction, I partnered with consultants and producers while liaising across internal matrixed groups including claims and customer service.

Merchandising Best-Practice Creation | Increased Sales Margins | Core Product Facings IncreaseDrove marketing strategies across a 15-member team and 85 New England retail stores with tremendous success—employing POS and financial KPI analysis, SCM/inventory management, promotion development, and new product introduction acumen.Developed and executed a targeted merchandising strategy ultimately adopted as an enterprise best-practice; tangibly increasing space to allow for nine new products and higher-margin sales. I was promoted to sales management after just one year on the job as a retail sales representative.CAREER HIGHLIGHTS:Paved the way for 62 new products leveraging exceptional fact-based sales, category management, pricing allowance negotiations, and analytic expertise.Increased yearly core product facings 15% while exceeding distribution, shelving, merchandising, pricing, and coverage objectives.$45M in annual sales and a 5%-over-plan, year-over-year sales increase.Developed a marketing strategy that increased refrigerated goods shelving space to add nine new products and four core additions—earning national account management recognition.Award recognition for large-scale marketing campaign that increased brand awareness and sales during holiday season.