https://missionofhope.com

• Performed many successful consulting engagements with business leaders, entrepreneurs, venture capital groups and market analysts across a broad spectrum of markets including: Tactical apparel and gear, PPE apparel and equipment, workwear, Federal/State/Local government contracting, and 3rd party kitting solutions.

• Freelance marketing, business, and customer experience consultant for non-profits, commercial, retail, and manufacturing organizations• Built product roadmaps, B2B, B2C engagement, customer experience, and go-to-market programs for clients in government, tactical, outdoor, technology and non-profit sectors including Fechheimer, Kendra Scott, Folds of Honor, National Industries of the Blind, Birdwell Beach Britches, Combat Flip Flops, iReliev, and Reveille Peak Tactical Ranch• Practical Training provider for businesses, associations, non-profits, and Veteran groups with emphasis on team building, and leadership in the workplace and community• Radio & TV host and keynote speaker for hundreds of meetings, seminars, concerts, and camps in the U.S. and internationally• Coach and mentor for core executive leadership, operating management, sales, marketing, human resources for profit and non-profit businesses• Senior board member for various organizations including Serve Who Serve, Teen-Mania Ministries, Mid-Cities Charter School Board, and Cultural Impact Network

Bose Professional | Church Audio SolutionsWorship and multiplication are your mission. Audio and innovation are ours.Developed and led a great vertical market team of professionals committed to transformative audio experiences for churches! From modern church plants to multi-campus large churches, our team created a clear path to great sound.Note: Bose Corporation divested its iconic fifty-year old Professional Division, which was bought by small/mid market capital group and mostly exited the $16 Billion large-format arena/church market in 2024, all but eliminating their presence and majority workforce in that market.

• Led SMI's Military Retail Business Development team, engaging potential and trending national and global brands including Facebook, MSI Computers, Microsoft, Fechheimer/Vertx, SKB Cases, and Kendra Scott Designs to strengthen core business, create new strategies, deliver innovative customer experiences, and dominate their markets while capturing new opportunities – resulting in a forecasted sales increase of nearly $15 Million.• Executed a complete overhaul of SMI and Eurpac's web platforms on time and under budget. Reboot included new brand voice, imaging, digital marketing, video development, social media and brand storytelling, and rewriting mission and vision statements for SMI, Eurpac and other sub-brands.• Led trade show engagements and client meetings, promoting company brand and building rapport with prospects and partners. Maintained high-demand client relationships and managed all client/customer conflict resolution.• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits, and delivered on-time, under-budget project management initiatives to optimize performance across multiple categories of business.Note: SMI/Eurpac largely exited the consumer hard-goods, technology, apparel and fashion brands in favor of commodity, makeup, household, lawncare, food and CPG in 2019, all but eliminating their presence, market share, and business development in those categories representing that ~$10 Billion+ market.

• Led a diverse team in aggressively expanding Federal LE, DOD, DOS and global Military Exchange Retail businesses• Key leader for 5.11's expansion from a niche “uniform” brand sold only in specialty stores to become a premier outdoor and lifestyle brand• Increased cross-channel annual revenue by $17 Million amid tough economic pressures in a closed channel with no new stores• Increased retail distribution from 5 specialty stores in OEF/OIF war zones to over 300 Main Store locations globally with 95 men's & women's retail concept-shop sets and customer experience events• Led cross-functional teams in collaboration with Military Exchange leadership to create their first omnichannel specialty marketplace in support of 36 million active-duty, Veteran, and dependent military patrons• Innovated new business model with National Industries of the Blind’s (NIB) chain of Base Supply stores, leading internal team and outside sales group to implement over 15 concept-shop stores• Collaborated in bringing 5.11 into a new market of game content partnership with Ubisoft in best-selling tactical game franchises Rainbow Six, Ghost Recon, and The Division• Pioneered unique, cross-platform marketing initiatives that drove new consumer engagement and achieved significant brand awareness • Established open and productive team relationships that enabled them to resolve issues and conflicts quickly

• Managed fastest growing division of leading brands including 5.11 Tactical, Craftsman, Coleman, Pelican, CRKT, Petzl, Omega Pacific, Bell-Easton Sports, Toshiba, LinkSys, Microsoft, and Western Digital to the global Military Exchange market• Led cross-functional teams to develop $30 Million Sporting Goods, Luggage, Outdoor and Tactical Division• Key team leader in design, development and deployment of innovative retail reporting and analysis software, tools and policies to enhance client, customer and consumer experience• Served four years as company liaison to the Board of Directors for the American Logistics Association: Dallas Chapter in support of Military Exchange and Commissary benefits advocacy • Product placement and supply-chain management liason with AAFES, NEXCOM, MCX, CG and VC HQ buying teams• Created and supervised store-level retail program design and execution of merchandising, marketing, eventing and brand development at over 200 locations worldwide• Strategic consulting for national and emerging brands including marketing, merchandising and sales strategy development

Served as regional training leader for technology focused retail support company providing vendor store account management, merchandising and brand development in retail store chains throughout the southwest. Product & category training for retailer's sales staff and in-store product demonstrators (Best Buy, Circuit City, CompUSA, Fry's, Wal-Mart, Sam's Club, Costco, Staples, Office Depot, Ritz Camera, etc.). Vendor's represented: Kodak, Belkin, Epson, Microsoft, Samsung, Pioneer Electronics.

Pioneered New Life Ministries: A biblically based, Christ centered, multi-ethnic, generationally focused ministry. We built a vibrant faith community and family church program from the ground up, which included:• local full-spectrum youth/college mentoring program• hosted technology training for missionaries, ministries and Charter School programs• launched dynamic community center with concert venue and focused adult, children’s and youth outreach• Mentored Non-Denominational church-based leadership and Christian professional development program