Director Of Communications & Talent Relations
New York, Ny & Washington, Dc
• Created and implemented multi-tiered publicity campaigns to garner press with national broadcast outlets, major market television and features writers, and local press specific to program content, including campaigns for key unscripted breakout series Bizarre Foods, Booze Traveler, Expedition Unknown, Ghost Adventures, Toy Hunter and Baggage Battles, resulting in over one billion impressions in 2015 alone• Worked cross-functionally with Marketing, Programming, Ad Sales, Affiliate Sales, Digital and Corporate Communications to ensure business goals were achieved and increased network ratings, as well as with talent and production partners to ensure all parties followed network’s lead to maximize ratings• Cultivated and maintained positive working relationships with bookers, producers and writers to brainstorm and execute segment and story ideas• Wrote and developed talking points, fact sheets, synopses, Q&A’s and media statements for network executives, talent and producers, and led media training to ensure consistent and strategic messaging and coverage, • Wrote and developed talking points, fact sheets, synopses, Q&A’s and media statements for network executives, talent and producers, led media training to ensure consistent and strategic messaging and coverage, developed and executed crisis communications plans as needed • Served as lead media contact and brand ambassador at various industry and corporate events including Upfronts, Realscreen, Cablefax Awards and James Beard Awards, and produced major events including press tours, Comic-Con panels, Travel Channel Executive Roundtable, celebration of 200th episode of Bizarre Foods franchise at New York Wine & Food Festival and set visits• Collaborated with digital marketing department to generate brand awareness across social media platforms
