Rick Gray Email and Phone Number
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I am a senior-level marketing professional with over 20 years of experience across packaged goods categories, primarily in food, and most recently moving into QSR. Experience has spanned classic brand management, innovation, and building long-range new product pipelines at companies including Heinz North America, Kraft Foods and Johnsonville Foods. I have also spent a significant amount of time with consumers in qualitative and quantitative research. My passion for understanding consumers led me to be trained as a focus group moderator to round out my skills. My experience has honed these strengths:- Innovation & New Product Development - Concept Creation - Brand Equity - Integrated Communication- Research & Insights- Qualitative Moderating (RIVA Trained)- Team Building - P&L Ownership- General Management
Mcdonald'S
View- Website:
- mcdonalds.com
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Director, Global Marketing Knowledge ManagementMcdonald'S 2020 - PresentChicago, Illinois, UsLeading centralization of Global Knowledge Management across marketing functions, including Creative, Menu, Family, McDelivery, Media, and Digital. Built a centralized online platform and a lean process to drive more efficient and higher quality marketing content sharing.
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Director, Global Menu StrategyMcdonald'S 2019 - 2020Chicago, Illinois, UsStrategy and insights analysis across a range of Core Menu categories, including Premium Burgers, Chicken portfolio, Plant Based Burger and French Fries.
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Director Of InnovationJohnsonville 2016 - 2018Sheboygan Falls, Wisconsin, UsLeading strategy and portfolio management of innovation platforms. Coaching a team of Innovation Managers to validate new product concepts and bring them to market. Validated new product platforms valued at over $100MM across 5 years of launches, extending into non-core categories, while leveraging accelerated qualitative and quantitative consumer research. -
Senior Brand Manager - InnovationJohnsonville 2015 - 2016Sheboygan Falls, Wisconsin, UsResponsible for leading the Johnsonville Naturals test market and recommending expansion after the products proved to attract lapsed and new consumers.
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Senior Brand Manager, InnovationKraft Foods Group 2014 - 2015Chicago, Il, UsLeader of front-end innovation and building long-term product pipelines for Kraft Natural Cheese, Velveeta and Dairy Snacking.Wrote 25 product concepts, coming from a pool of more than 300 ideas, resulting in 12 viable concepts ("Ready" or "Outstanding"). -
Associate Director, Frozen Food MarketingHj Heinz 2012 - 2014Responsible for general management, strategy, marketing and new products for the Weight Watchers Smart Ones brand of frozen food. Led a brand team to drive strategic plans, insight-driven innovation, integrated marketing, digital/social programs and consumer insights research.Successfully executed the brand's first digital marketing campaign, the “Clean Slate Project” including branded video content from a Times Square event and activation across social media. Engagement exceeded the goal of 2MM online consumer interactions halfway through the campaign.
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Brand Manager/Senior Brand ManagerHj Heinz 2008 - 2012Led all facets of the business with rotations through Classico Pasta Sauces, Lea & Perrins Worcestershire Sauce and Heinz 57 Sauce. Responsible for annual brand planning, marketing budgets, integrated marketing creative development, new product development and new product launches.
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Associate Brand ManagerHj Heinz 2004 - 2008Supported brand teams with rotations through Weight Watchers Smart Ones Frozen Meals and Classico Pasta Sauces. Managed day-to-day brand management, including packaging, advertising, new product launches, consumer insights, forecasting and budgets.
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Associate Product Director/Product DirectorJohnson & Johnson 1999 - 2004New Brunswick, Nj, UsLed a team of 5 global marketing colleagues and an internal cross-functional team to develop and launch ACUVUE 2 COLOURS, the first cosmetic contact lenses from Johnson & Johnson Vision Care. Garnering insights around perceptions of eye color, identity and beauty from all over the world, the range of color-enhancing or color-changing products was launched in 60 countries. -
Assistant Marketing ManagerRj Reynolds 1997 - 1999UsWorking primarily on the Camel brand, focus was on driving brand equity and loyalty through targeted marketing programs. Responsible for the Camel Cash Catalog, as well as the Camel cultural initiative, "Work In Progress," which sponsored emerging artists across multiple disciplines. -
Entertainment SupervisorDisneyland Resort 1985 - 1997Anaheim, UsIncreasing responsibility over time across multiple roles, from an hourly Entertainment Cast Member to Parade Stage Manager. Worked full time while earning B.A. and M.B.A. degrees.
Rick Gray Skills
Rick Gray Education Details
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Usc Marshall School Of BusinessMarketing And Entertainment -
California State University, FullertonCommunications And Advertising
Frequently Asked Questions about Rick Gray
What company does Rick Gray work for?
Rick Gray works for Mcdonald's
What is Rick Gray's role at the current company?
Rick Gray's current role is Director, Global Marketing Knowledge Management at McDonald's.
What is Rick Gray's email address?
Rick Gray's email address is ri****@****aol.com
What is Rick Gray's direct phone number?
Rick Gray's direct phone number is +44 01252 7*****
What schools did Rick Gray attend?
Rick Gray attended Usc Marshall School Of Business, California State University, Fullerton.
What are some of Rick Gray's interests?
Rick Gray has interest in Civil Rights And Social Action, Environment, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Rick Gray known for?
Rick Gray has skills like Integrated Marketing, Consumer Products, Brand Equity, Cross Functional Team Leadership, Brand Management, Marketing Strategy, Product Innovation, Marketing, Advertising, Market Planning, Consumer Insight, Product Development.
Who are Rick Gray's colleagues?
Rick Gray's colleagues are Areti Zoitsa, Enzo Stumpo, Stefan Delgado, Gabriela Fuentes, Nathan Carter, Kaoutar Orchi, Maninderjit Kaur.
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