I am a senior-level marketing professional with over 20 years of experience across packaged goods categories, primarily in food, and most recently moving into QSR. Experience has spanned classic brand management, innovation, and building long-range new product pipelines at companies including Heinz North America, Kraft Foods and Johnsonville Foods. I have also spent a significant amount of time with consumers in qualitative and quantitative research. My passion for understanding consumers led me to be trained as a focus group moderator to round out my skills. My experience has honed these strengths:- Innovation & New Product Development - Concept Creation - Brand Equity - Integrated Communication- Research & Insights- Qualitative Moderating (RIVA Trained)- Team Building - P&L Ownership- General Management
Listed skills include Integrated Marketing, Consumer Products, Brand Equity, Cross Functional Team Leadership, and 28 others.