Rick Hauritz Email & Phone Number

St. Paul, MN

• Provided data management consultation for Accelerated Innovations client, Ever-Green Energy LLC, an organization that manages and operates community energy systems. Work included:
• Documenting an action plan for implementing data governance within organization.
• Assessing business data infrastructure, providing an extensive overview of current data conditions.
• Planned and designed enterprise historian data warehouse for organizations plant and meter time series data.
• Consultative work on strategic project planning, metadata, object models, data flows, charters and standards

Golden Valley, MN

• Transformed UnitedHealth Group’s data into a strategic corporate asset by providing a consistent approach for structuring, describing and governing data. Includes:
• Enhanced enterprise data assets by leading a partnership with three other business groups to spearhead a data classification and retention effort to collect high-level metadata on all production applications and.
• Established an Enterprise Data Governance strategy, comprised of a program plan, charter, road map and data stewardship framework.
• Led data governance implementation efforts involving SDLC, data control program and metadata repository governance.
• Served as a key resource on OptumHealth’s Total Data Quality Management program.
• Designed several conceptual end state diagrams and drafted a proposal that provided an approach to creating a Service Oriented Architecture (SOA) environment within OptumHealth.

Richfield, MN

Develop and manage the Data Stewardship Program within a data intense operational environment. Responsibilities include:  Development of Data Stewards staff and expertise, staff varied from 2- 10. Built a strong, high performing team involved in application development projects, serving as the data liaison between business SME’s and IT staff.  Oversee.

Eden Prairie, MN

Responsible for overall direction and management of Database Marketing department. Includes product management for business data analytics and business analysis reporting for internal strategic decision-making and for client strategic planning.

Eden Prairie, MN

• Led development of a Customer Relationship Management (CRM) solution for consumer retail/e-tail industry. Responsible for the planning, management, execution, inter-company rollout, sales support and lifecycle.
• Teamed with solution engineers to build product deliverables, which included 1.) A pre-built data mart, which incorporated consumer dimensions and measurements into a pre-built data schema, 2.) Over 75 pre-built sales.

Minnetonka, MN

• Created and managed MBI department, which served as a central marketing information group to corporation and numerous sales forces. Staff functions include lead management, survey and call center management.
• Key member within corporate strategic planning process; Vision 2005. Process addressed eight strategic initiatives with the objective of growing company from $500 million to $1.5 billion. Provided action plans and.
• Team leader in deployment of Customer Relationship Management solution; SalesLogix. This included resolving data integrity issues and coordinating information sharing for over 80 nationwide sales locations and 300+.

Eagan, MN

• Team leader for implementation project of a decision support system, which supports the marketing strategies of a one billion-dollar legal information business-to-business organization.
• Implemented $1 million in cost savings procedures addressing U.S. Postal Service and hygiene issues for a database with over 2,300,000 active customers.
• Selected to participate on team responsible for creating and implementing customer retention and loyalty programs. Objective was to grow market share within a competitive marketplace. Results implemented.
• Appointed to corporate assigned task force team, responsible to integrate customer database systems and database marketing best practices of two merging companies. Recommendations implemented.
• Implemented and managed list rental operation. Directed business relationships with list manager and service bureau. First year revenue made projection of $500,000.

Minocqua, WI

• Key member of senior management team, which grew sales from $7,000,000 to $45,000,000 in a three-year period. Responsible for management of all aspects of a consumer catalog division.
• Created strategic marketing plans for division resulting in improving sales growth from $1,000,000 to $5,000,000 and customer name growth of 50,000 to 400,000.
• Resolved a critical company-wide operational problem in a rapid growth environment by assessing needs and leading the installation of a management/customer information system.
• Hired, trained and managed division staff, which consisted of direct marketing manager, product buyer, sales supervisor, retail store manager, in-bound phone sales representative and 3-40 part-time sales representatives.
• Managed house files and selected rental lists. Implemented a zip code model on rental lists, which resulted in a 25% gain in response and a 12% gain in sales per mailing.

Edina, MN

Consulted for various organizations providing expertise in database and direct marketing.

Minnetonka, MN

• Utilized creativity and solid marketing sense to develop a new customer acquisition system, which analyzed over 4,500,000 customers annually allowing identification and integration of new consumer segments. System used.
• Designed, developed and completed a marketing system analysis system resulting in a savings of over $5,000,000.
• Recognized for efforts in successfully leading a task force to execute a new media promotional strategy. Involved modeling of internal and external customer behavioral data.
• Consistently achieved and exceeded goals for implementing projects within cost and schedule constraints for a one billion-dollar division of a Fortune 500 company. Projects involved testing re-activation and loyalty.