Rick Hogan Email & Phone Number

Automotive aftermarket sales and marketing sales leader/manager specializing in national and global accounts.Accomplished sales director / marketing director / remote consultant with extensive contacts in automotive retailers, catalog/internet accounts, truck specialty accounts, performance distributors, motorcycle distributors, hardware distributors. Adept at new business development, key account management, customer relations, program negotiations/presentations w/auto wholesalers, performance warehouses, retailers.► Advise automotive aftermarket companies on comprehensive sales and marketing strategies.► Train clients in how to hire and train independent manufacturers’ representatives to further their sales goals.► Conduct competitive analysis and research to determine pricing and product positioning strategies.► Create sales presentations using PowerPoint and develop strategies for effective packaging and advertising. ► Introduce client sales personnel to key buyers and category managers at retail automotive aftermarket accounts, performance warehouses, buying groups, and warehouse distributors in my extensive network.

Automotive aftermarket sales and marketing consultancy firm specializing in national and global accounts.Accomplished automotive aftermarket sales director / marketing director / remote consultant with extensive contacts in automotive retailers, catalog/internet accounts, truck specialty accounts, performance distributors, motorcycle distributors, hardware distributors. Adept at new business development, key account management, customer relations, program negotiations/presentations w/auto wholesalers, performance warehouses, retailers.► Advise automotive aftermarket companies on comprehensive sales and marketing strategies.► Train clients in how to hire and train independent manufacturers’ representatives to further their sales goals.► Conduct competitive analysis and research to determine pricing and product positioning strategies.► Create sales presentations using PowerPoint and develop strategies for effective packaging and advertising. ► Introduce client sales personnel to key buyers and category managers at retail automotive aftermarket accounts, performance warehouses, buying groups, and warehouse distributors in my extensive network.

St Louis, Missouri, Us

► Remotely market and sell LinkedIn training seminars and prospecting and branding services to automotive aftermarket manufacturers, suppliers, and distributors to help them find, reach and engage with their prospective buyers ► Make frequent online sales demonstration presentations to automotive aftermarket suppliers, manufacturers and distributors to help them explore possibilities to maximize LinkedIn to find and develop warm leads► Market and sell group and individual coaching sessions, LinkedIn profile optimization services, and LinkedIn company page creation services► Explain WiserU email campaign options and LinkedIn InMail messaging package options to help sellers reach buyers with their products and services► Make frequent phone calls and send follow up emails to close sales► Write promotional materials and draft client quotes and contracts► Coordinate seminar/webinar logistics for WiserU training presentations► Maintain an extensive customer/prospect database► Attend automotive trade shows and interact with suppliers and buyers► Utilized deep list of contacts in automotive retailers, catalog/internet accounts, truck specialty accounts, performance distributors, motorcycle distributors, hardware distributors in performance of duties► Employed extensive experience at sales/marketing strategy, interfacing w/merchandise managers/buyers, market analysis, pricing, competitive analysis, strengths/weaknesses - new/existing products - accessories to hard parts► Also, consult for other automotive aftermarket companies to reach automotive retailers, manufacturers, suppliers, and distributors

Ponte Vedra, Fl, Us

Automotive aftermarket supplier of premium performance spark plugs. ► Placed E3 in the majority of automotive retailers, as well as internet/catalog accounts, buying groups, hardware chains, motorcycle accounts, and performance distributors. ► Researched prospective accounts for the start-up company, pursuing them to account closure. ► Devised strategic goals and initiatives for future marketing/sales/packaging programs and developed associated direction and objectives. ► Tested and developed new products based upon market demand. ► Drove sales through relationships, innovative product, packaging and program design. ► Increased sales at 50% compounded growth rate, obtaining product placement in more than 20,000 retail outlets in less than six years.► Instrumental in creating a Powersport Plug program by researching data to determine how many SKUs were required. Was also intrinsically involved in the packaging and promotion of the program. ► Instilled brand awareness in the market and established product at motorcycle/hardware chains by attending trade shows, presenting to accounts across the U.S and Canada, selling to two of the largest motorcycle distributors and placing product in the market's largest automotive retailers.► Performed extensive dyno testing to prove conclusively that E3 plugs outperformed competitors.► Called upon an extensive network of contacts built over a 25-year career and the strong relationships formed with them, resulting in significant new market penetration with minimal expense.► Actively involved with the strategic direction of the company and the development of marketing, training and promotional programs.

► Directed all facets of the sales department, including growing sales within key national automotive retailers and distributors. ► Managed sales representatives and account managers to ensure their sales quotas were met and customers were completely satisfied.► Developed new products, devising their packaging and sales/promotional programs to expand market reach and drive sales. ► Placed more than $1.7M in truck accessories at a major automotive retailer in less than one year by effectively overseeing the category management initiative.► Employed extensive list of trusted, time-tested industry relationships to regain positive company reputation for providing reliable products.► Utilized extensive Microsoft Office Suite applications (Excel, Word and PowerPoint in the performance of duties).► Used superior skills in communication, public speaking/presentations, organization, and persuasion to meet or exceed sales quotas.

Saddleman Seat Covers (Elegant USA, LLC) is a major manufacturer of automotive seat covers, decals and accessories. ► Managed all key account activities and business development initiatives for prospective and existing accounts. ► Devised and implemented a profitable business plan to ensure continuous profitable sales. ► Oversaw all sales forecasting and budgetary efforts. ► Employed market demand research and product/industry knowledge to produce new packaging and products. ► Assumed category captain position and key contact role at Walmart-Canada.► Acquired $500K in sales within one year by developing and executing a decal program with a creative rack design that maximized space at a major automotive retailer, beating out high-profile competitors willing to spend large amounts to acquire this business.► Played a major role in selling a program to a key automotive account, generating $1M in sales. The program, which was designed in collaboration with the buyer, involved developing a product design that resembled a high-end car seat, but was intended for low-income people and people in the age 18-34 demographic. The seat cover gave them an effective way to cover old, torn seats. ► Restored company’s reputation sullied by past product issues by reassuring prospective clients by: 1) Reassuring prospective clients through relationship building; 2) Through my past personal reputation in the industry; 3) By negotiating more mutually beneficial contracts

Nicsand, Inc. is a global abrasive and automotive appearance product manufacturer. Its product line includes automotive abrasives. ► Directed all business and product development efforts, created pricing structures and innovative marketing strategies/initiatives, and produced engaging presentations to drive sales. ► Collaborated with the executive team in devising more effective and strategic business plans. ► Supervised four direct reports and 12 independent representative agencies. ► Generated $1M in additional sales by placing products with a key retailer, through a multi-step approach: 1) Instituted a sandpaper and abrasive retail program 2) Featured a better price based upon research and competitive analysis3) Employed a newly designed package4) Provided greater profit for the retailer than a name-brand sandpaper it had previously endorsed. ► Negotiated a lucrative microfiber towel program contract with a major retailer with more than 700 stores, which featured a design package of three with a price point that allowed retailers to sell at value price. This effort resulted in annual volume of $1M in all new business. ► Overcame company president's desire to develop "the next big innovation," rather than cultivate existing sandpaper accounts.► Focused thoroughly on presenting/selling current products in inventory instead of prototypes.

Sagaz Industries (which was acquired by Pennzoil-Quaker State, later became Auto Expressions, LLC, and is now part of Kraco), was a leading manufacturer and marketer of automobile seat covers and cushions in the United States and Canada. Sagaz Industries also manufactured and marketed automobile floor mats. When independent, Sagaz Industries was the number one seat cover manufacturer, generating $40 million in sales annually.► Led new business development, pricing structures, marketing strategies, sales presentations and product development for the company.► Provided leadership to four direct reports and (12) independent representative agencies.► Reported directly to the company president.► Actively involved in developing and implementing strategic planning.

Colmar, Pennsylvania, Us

Dorman Products, Inc. is a leading supplier of dealer exclusive automotive replacement parts,automotive hardware, brake products, and household hardware to the automotive aftermarket and mass merchandise markets. Products are marketed under the Motormite Auto Parts, Dorman®, OE Solutions™, HELP!®, AutoGrade™, First Stop™, Conduct-Tite®, TECHoice™, Dorman® Hybrid Drive Batteries and Dorman HD Solutions™ brand names.► Directed sales efforts of all regional sales managers to ensure effective leadership over their direct reports and responsibilities, including their managing of area sales managers. ► Ensured regional sales managers maintained strong partnerships with key direct distributors and complete customer satisfaction all downstream clients.► Generated sales/awareness and supported new products, new programs and updates to Dorman Direct distributors and their customer base.►Led national sales efforts of Dorman's distributors with sales calls on company stores, independent jobbers and service dealers to generate awareness and pull-through sales of Dorman's product portfolio. ► Provided services to Dorman's distributors including coordinating and conducting changeovers, return documentation, inventory updates, and customer physical inventories.► Utilized an extensive working knowledge of all direct Dorman distributors nationally to develop effective working relationships with distributor personnel.► Maintained a high-level working knowledge of all product categories. ► Ensured completed downstream product and sales training.► Attended key trade shows, maximizing profitable sales results.► Assessed the product needs of the WDs, jobbers and installers and communicated information back to the company for new product evaluation.► Accumulated competitive data for information bank building.► Maintained constructive leadership relationships within Sales Team, Product Management, Marketing, and Operations departments.► Updated monthly and weekly reports.