GOAL-DRIVEN, COLLABORATIVE LEADERHigh-energy, hands-on, VP Marketing and Brand leader with passion for leading teams to deliver insights-driven strategy, holistic branding and marketing solutions for midsize to Fortune 100 companies. Empowering, collaborative style to mentoring, coaching and advising on process and innovative approaches to growing brands to engage meaningful targets. Experienced, analytical problem-solver building exceptional relationships and delivering strategic brand development, training and stewardship with a focused expertise in CPG industries. Navigates various marketing channels, developing roadmaps to deliver measurable successes for domestic and global matrix organizations. AREAS OF EXPERTISE• Strategic Planning and Execution• Organizational and Cross Functional Team Leadership • Brand Strategy & Design Development• Brand Architecture and Communication Hierarchy • Program and Project Management• Brand Management | Brand Training • Business Development • Navigates Global Matrix Organizations• P & L Management | Forecasting• Client and Partner Relationship Building• Consumer Insights | Trends Management • Client Needs AssessmentsAdditional Areas: crm program development, marketing direction, organizational leadership, business transformation, business development, strategic planning, decision-making, entrepreneurial revenue growth, marketing strategy, brand positioning and strategy, design development and execution, brand communication hierarch, brand and portfolio architecture management, program and project management, brand management and training, category reinvention, white space ideation and market trends, design process development, design thinking, cross-functional, multi-disciplinary team management, public speaking, private label development, navigates global matrix organizations, consumer insights management, client needs assessmentCONTACTrickjansensf@gmail.com
Listed skills include Corporate Branding, Brand Development, Brand Architecture, Creative Direction, and 27 others.