Rick Knutsen Email & Phone Number

Greater Atlanta Area

- Develop comprehensive digital marketing solutions to clients across multiple industries- Solutions include Inbound Marketing, Marketing Automation, Social Media strategies, Banner Advertising, Search Engine Optimization, Paid Search, Email Marketing, Online Reputation Management, Programmatic- Generate leads having lowest customer acquisition cost through pay-per-click campaigns which are optimized based on conversions, not clicks - Consult with clients to analyze business processes to convert leads- Deliver web based applications to increase sales, decrease costs and improve business processes- Researched, designed, built, tested, launched, and managed results of solutions- Serve as an Executive Management role overseeing all marketing functions- Benchmark competitors and advise on segment opportunities online- B2B Marketing- Competitive Analysis- Web Analytics, Google Analytics, Search Console

Greater Atlanta Area

- Develop Goodyear Brakes Content Marketing strategy of blogs, press releases primary keyword optimized- Net monthly KPI effect April 2023: Impressions 400k, Clicks 6400, Queries 3500- Provide SEO consulting with brand team to make content more effective to online assets: page conversion optimized, content hub creation

- Develop Big Hammer Wines, Martellotto Winery, One Vine Wines Content Marketing strategy of blogs, press releases primary keyword optimized- Net monthly KPI effect September 2022: Impressions 140k, Clicks 1500, Queries 7100- Provide SEO consulting with brand team to make content more effective to online assets: page conversion optimized, content hub creation, lead attribution- Purview also includes Martellotto Winery, One Vine Wines

Greater Atlanta Area

Greater Atlanta Area

KIDSRKIDS.COM – Duluth, GA 2013-2015 Leading early childhood education center with 150+ franchisees in 15 statesDeveloped and managed all online marketing campaigns for 140+ websites, working closely with franchise owners. Oversaw and managed 2 team members. As client surrogate responded to 3rd party vendor solicitations.- Social Media & Community Management: Established strong social media presence across Facebook, Twitter, Google+ for 140+ franchisees. - Copywriting & Content Development: Developed SEO/viral-optimized content for 140+ websites, writing blog posts, social messages. - Inbound Marketing: Onboarded client, developed project plan, inventoried collateral to determine offers, built landing pages for each offer, created lead nurturing campaigns, oversaw blog production/review, developed calls to action and added to website. - PPC Advertising: Oversaw 20+ successful search, display advertising campaigns, including writing and testing ad copy. Decreased cost-per-lead 36% over competition. Averaged 750+ leads monthly over 2.5 years. - Growing social media presence: Ensured each franchisee claimed social channels, created individual voice, targeted correct audience. - Grew Page Signals 400% & Network Signals 340% through blogging, social posting, effective engagement, and targeted Facebook/YouTube advertising. - YouTube: Promoted videos to drive brand awareness, achieving above-average 18% view-through rate (54,000 views).- SEO: Achieved first page Google ranking on 4 key terms for 45% of the 140+ company’s websites after loading optimizing content and cross referencing with social posts. - Citation Management: Certified and enhanced the business profiles in 150+ directories, search websites, mobile apps, navigation devices. Re-verified quarterly.

Greater Atlanta Area

- 5 years Regulatory Compliance experience working with State/Federal entities, including- Data Calls, State Forms, Producer Reports, Statistical Submission Review, Departments of Insurance/Surplus Lines Offices audits- Annual/Quarterly Statement Filings - Developed internal Regulatory Compliance relational database application ensuring compliance with State/Federal authorities: - Multiple functionalities including incorporation of Regulatory data, internal business processes of company (approvals, signatures required), Accounts Payable (vendors, wire transfers, GL codification), delivery instructions, external dependencies (people, forms, data) - GUI interfaces for easy, fast input for task processing, report generation- Table driven eliminating data entry errors- Centrally digitalized the archival of all tasks streamlining future task submission process, data retrieval- Developed interface between T&E (Travel & Entertainment) (Concur) and AP modules reducing eight manhours per week through elimination of data entry, reducing data entry errors, providing ability to accumulate inception-to-date activity for reporting and analysis and providing a more accurate and stable process- Developed interface between Premium Pro (Municipal Tax Application) and AP modules reducing 18 manhours per Municipal Tax Return by eliminating data entry, run time and decreasing review time to minutes, eliminating data entry errors transferring data from one location to another and increased accuracy eliminating need to void and reissue checks

Greater Atlanta Area

- 5+ years of experience with full life cycle, including planning, gathering business requirements, system design and configuration, interface design and development, implementation, roll out- Managed systems transfer for $200M accounting business unit during corporate move to Atlanta as liaison between IT and Accounting- Improved monthly close process through automation, eliminating 7 days, 3 staff- Serve as data conversion accounting analyst for JD Edwards, Cognos implementations- Developed new analytical tools, performance indicator reports, controls for analysts- Authored, implemented, managed accounting procedures for integrating systems - Lead process improvement teams and is a participant on other project teams- Established and maintained parallel reporting during transition. - Trained associates, analysts and consultants in JD Edwards and Microsoft Access and new processes, lead, coached and developed junior staff- Documented process flow maps/diagrams for databases created

Los Angeles, Dallas/Fort Worth Area

- Led team to develop, implement and execute a producer underwriting results report- Acted as finance liaison with IT department for product line restructures, defining business requirements and developing and coordinating implementation plans- Led task force to reengineer reinsurance business process- Created and implemented accounting procedures to clear $115 million asset portfolio- Managed workflows and staff in daily operations, corporate move with improved productivity (50% increase in policies processed with no increase in staff)

Greater Los Angeles Area

Master Of International Managment, Business

Ba, International Relations, German

Activities and Societies: Junior Year Abroad - Freiburg, Germany

Education record