I’m an award-winning Creative Partner with over 15 years of experience leading integrated campaigns through meaningful creative ideas and strategy. I lead a multi-faceted creative team across advertising, social, performance and events, through creative content, digital media, strategic influencer partnerships, and creative use of technology for Hong Kong's most well-known brands. Professionally, I plan to continue creating engaging campaigns and content using strong insights, and big ideas, along with data and technology to connect with consumers for a personal and memorable experience. It's been my passion to move people and help brands play a meaningful role in people's lives.