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Rick Lawrence is a Vice President Medical Relations at skinbetter science. He possess expertise in cross functional team leadership, product launch, strategy, pharmaceutical industry, dermatology and 28 more skills. Colleagues describe him as "Rick is a well-known and well-respected senior commercial leader in the area of medical aesthetics. Thought leaders from around the world of medical aesthetics know him as someone who is knowledgeable, driven, and highly personable, with deep insights into the marketplace."
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Vice President Medical RelationsSkinbetter Science Mar 2023 - PresentPhoenix, Arizona, Us -
Vice President - International MarketsSkinbetter Science Dec 2019 - Jul 2023Phoenix, Arizona, Us
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ConsultantTr5 Consulting 2017 - Dec 2019Strategic consultant with over 20 years of experience specializing in aesthetic medical devices and botulinum toxin. Core strengths include market assessment, trends analysis, competitive intelligence and new product development from ideation through launch. Client base has included financial, consulting and healthcare companies interested in investing in the medical aesthetics market.
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Sr. Director, Innovation MarketingNestlé Skin Health 2014 - 2016Served as US strategic liaison to Global Marketing and R&D for product development and prioritization for facial injectables (hyaluronic acid dermal fillers and botulinum toxin).Developed multiple business cases including strategic rationale, target product profiles and financial models securing annual R&D investment.Led cross-functional teams to develop FDA Phase III dermal filler clinical registration programs resulting in two first-in-class FDA approvals.Created and implemented the US Aesthetics & Corrective Project Charter template as a means of clearly establishing US product development needs and required critical touch points for collaboration between the US and Global functions.Helped facilitate US and International Advisory Boards with national and global thought leaders in facial aesthetics Participated in multiple clinical Investigator Meetings to kick-off Phase III FDA dermal filler registration trials. Managed the tracking of competitive intelligence for US dermal fillers and botulinum toxins. Created monthly report assessing external threats and opportunities. Led marketing research projects to identify and validate key insights to improve strategic prioritization of new product launches, life-cycle management and licensing/acquiring external product technologies.
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Sr. Director Of MarketingZeltiq 2013 - 2014Pleasanton, Ca, Us -
Director, Strategic Portfolio PlanningMedicis 2012 - 2013Scottsdale, Az, UsCommercial lead on internal cross-functional teams for multiple Restylane lifecycle innovations.Strategic representative on project management teams working directly with international partners Q-Med and Ipsen.Commercial lead for Core Development Team, internal product evaluation stage-gate process.Presented commercial updates and recommendations to Joint Steering Committees with Q-Med/Galderma and Ipsen.Formed the 3 Pillar working group between Medicis, Ipsen and Q-Med/Galderma to facilitate shared strategic thinking and planning.Leveraged relationships with Key Opinion Leaders to optimize Restylane product enhancements.Medicis representative to aesthetic professional associations (ASDS, ASAPS, ASPS and AAFPRS). -
Director, Aesthetics MarketingMedicis 2008 - 2012Scottsdale, Az, UsDeveloped overall product strategies and implemented annual Restylane tactical plans 2009-2011. Led internal cross-functional teams to launch multiple Restylane lifecycle innovations including: - 18-month clinical data (Oct. '08)- The Restylane Regimen (Nov. ’08)- Expanded scope of indication (Jan. ’09)- Restylane 2.0 mL syringe (May ’09)- Terumo Thin Wall needle (June ’09)- Restylane-L & Perlane®-L (Feb. ’10)- Restylane-L 2.0 mL (Apr. ’11)- Restylane Lip indication (Aug. ’11)- Perlane-L 2.0 mL (Mar. ’12).Training of sales force on all Restylane product messaging and tactics between 2008-2011.Managed Canadian Associate Product Managers for Restylane and Dysport.Led pre-launch planning of Dysport in Canada.Managed multiple agency vendors in the US and Canada
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Group Product Director, Aesthetics & CorrectivesNestlé Skin Health 2006 - 2008Responsible for developing strategic direction of US Aesthetics & Correctives franchise.Developed effective working relationship with Corporate Marketing team (Paris, France).Forged trusted working relationships with internal US strategic stakeholders.Led the agency selection process for A&C agencies (creative, PR, medical education, web).
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Marketing ManagerFerndale Laboratories 2001 - 2006Developed the strategic plan to launch the aesthetic business unit – BiopelleLed team consisting of Product Manager and Marketing AssociateLed creative process for development of corporate and product brandingDevelopment of multiple branded websitesPackaging development for multiple brandsLeveraged relationships with Key Opinion Leaders to create brand endorsements
Rick Lawrence Skills
Rick Lawrence Education Details
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Texas A&M University
Frequently Asked Questions about Rick Lawrence
What company does Rick Lawrence work for?
Rick Lawrence works for Skinbetter Science
What is Rick Lawrence's role at the current company?
Rick Lawrence's current role is Vice President Medical Relations.
What is Rick Lawrence's email address?
Rick Lawrence's email address is rl****@****cis.com
What is Rick Lawrence's direct phone number?
Rick Lawrence's direct phone number is +181796*****
What schools did Rick Lawrence attend?
Rick Lawrence attended Texas A&m University.
What skills is Rick Lawrence known for?
Rick Lawrence has skills like Cross Functional Team Leadership, Product Launch, Strategy, Pharmaceutical Industry, Dermatology, Pharmaceutical Sales, Medical Devices, Product Management, Marketing, Sales Effectiveness, Aesthetics, Leadership.
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