Strategic Resources is an international executive search firm specializing in senior-level executive search and Board of Director placements. As a partner at Strategic Resources, I lead Healthcare Services group. By working with Hospitals, Medical companies and talented executives, I worked to match highly qualified professionals with the right opportunity, ensuring the best fit for both clients and candidates.

Contract consulting for medical companies, healthcare service providers and new businesses, including start ups. Focus on Strategic Planning & Execution, Business & Channel Development, Sales and Sales Management, Personnel Recruitment, Marketing, Website content development and Brand Development. This included contract work to develop strategic sales and marketing programs for key service lines and developing plans/projects related to achieving corporate goals. Planning and directing marketing, advertising programs and collateral materials.

Business Development functions including selection of new locations, clinic/hospital agreements and contracts. Direct Marketing and Sales efforts, including development of strategic business plan, short and long term strategy, advertising programs in journals/medical directories, trade shows, conferences, exhibits, website content and design, and corporate branding. Direct and manage field marketing/sales team and develop all promotional items and support materials including brochures and educational materials. Conduct market research using feasibility studies and advisory groups.Created and launched new business (Avena Vascular- Advanced Vein Treatmet Center). Sold concept/vision within existing organization to secure capital investment/funding. Led and executed all phases of start up including: Corporate name, product/service development, logo design, branding, physician recruitment, site selection, capital equipment negotiation and purchase, vendor agreements and strategic alliances, ongoing marketing and PR efforts, advertising campaigns (including digital and print media) and business development. profitability and growth based business model focused on filling an emerging need in the marketplace. Positioned Avena for success while mitigating risk and expenses. Created and implemented Strategic Business Plan.

Lead Account Executives calling on Hospital administration, Cardiologists and Radiologists to build cardiovascular business in Washington, Oregon, N. California, Idaho, Montana, Alaska & Hawaii. Attain sales/margin goals, forecast /manage pipeline for Cardiovascular X-ray product line. Northwest Cardiac Marketing Manager- Expand CT, Cath; Ultrasound business in the Cardiac market by working directly with cardiologists, and supporting 12 Account Executives.

Visicu is a healthcare information and clinical solutions company offering a remote monitoring system (eICU) for intensive care units that allows hospitals to improve treatment outcomes. As a Regional Director, I worked with CEO’s, CMO’s, & CNE’s of leading Medical Centers to build the strategic account base on the West Coast.

P & L responsibility for $150 million product line (Cardiac X-ray imaging systems). Development of marketing strategy, sales support, pricing, new product introductions, training, trade show planning, product presentations, and other promotional materials for the sales team.

Directed/managed strategic business development alliances. Partnered with Senior level executives of medical companies to integrate our core technologies (wireless patient monitoring & networks) into their product line. Responsible for OEM Sales, Marketing support and Distribution Agreements. Led cross functional teams to provide technical and product solutions for clients.

1996 to 1999- Direct US & Canadian sales efforts for the Invasive Division. Product lines included PACS and Hemodynamics. Personnel responsibility consists of 2 regional managers, 16 representatives, & 7 application specialists.  Doubled revenue from $6 million to $12 million and improved net margins in one year Reorganized the sales force and improved efficiency Developed “value-add” programs to increase revenueWestern Area Director 1991 to 1996 - Direct sales efforts for 30 states and Canada for 3 sales forces. Product lines include PACS, Hemodynamics, Electrophysiology, Catheters, Cardio-pulmonary, EKG, Holter, and created more accurate model for forecasting sales. Developed strategic business plans for all business segments. Personnel responsibility included 5 region managers and 45 representatives.