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35 years of experience in multi-unit retail marketing experience with a strong emphasis in QSRs. My experience base covers franchisee and franchisor sides; agency and company sides across multiple tiers. Strengths and interests rest in several areas.- Strategic planning and resource allocation- Structure development (department and broader) including role evolution and field structure in multi-tier system- Agency management -- specifically scoping and selection; score carding.- Coaching high potential candidatesEnjoy helping people and companies solve problems.
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Marketing Director, Field OptimizationMcdonald'S Jan 2018 - Jan 2022Chicago, IlIncreased responsibilities included broaden scope of operations from regional to national. Point of contact with seven local creative agencies and one media buying agency. On-boards and trains agencies on driving plan execution and finds system efficiencies.> Recognized with "Circle of Excellence" award> Reshaped field organization, reducing number of co-ops and number of local agencies
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Regional Marketing Director, Chicago RegionMcdonald'S Corporation Jul 2014 - Dec 2017Greater Chicago AreaRecruited back by Central Division President to create and execute strategic plans to increase guest counts, sales, operating income and franchise cash flow. Implemented an integrated business planning approach to assist in better, less reactive decisions. > Led franchisees in creation of value migration strategy to mitigate minimum wage increases in city of Chicago which lead to business turnaround in nine months.
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Senior Partner, Business StrategyMoroch Partners Aug 2013 - Jun 2014Dallas TxDeveloped and led training for field account teams covering brand steewardship, business acumen and analytics, and effective storytelling.> Created master strategic framework for 62 markets in McDonald's field system centered on delivering a single brand story across vertical promotional tactics. -
Senior Director, Marketing StrategyMcdonald'S Corporation Mar 2010 - Jul 2013Oak Brook IlPromotion and C-suite exposure. Increased role and scope from divison level to national level.> Created, communicated and aligned US system on 3-year marketing framework that aligned brand and business metrics while delinating clearer roles for national and field marketing.> Provide annual recommendations on allocation of $1.5B in system marketing resources.> Drove evolution in marketing approach through segmentation research designed to align behaviors and beliefs leading to new understandings of loyalty. -
Central Division Marketing DirectorMcdonald'S Corporation May 2007 - Mar 2010Warrenville IlPromotion and C-suite exposure. Expanded responsibilities to include four Regions. Also led strategic development and execution of beverage value strategy that grew topline over $160M and later became system initiative.> Circle of Excellence award for beverage value initiative> Counseled/mentored four regional marketing teams. Three became recognized with CMO award as "Outstanding REgional Marketing Team."
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Regional Marketing DirectorMcdonald'S Corporation Jun 1997 - May 2007Houston TxPromotion. Led system in sales and guest count performance from 2003-2007 by creating a simplified version of category management and managing baseline momentum through seqeunced activities.> Led regional food team that identified and pursued new categories for growth such as mid-tier value entrees and smoothies.
Rick Nance Skills
Rick Nance Education Details
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Mass Communications -
Journalism And Mass Communications
Frequently Asked Questions about Rick Nance
What is Rick Nance's role at the current company?
Rick Nance's current role is "Semi" retired but always interested in new challenges and problems to solve..
What is Rick Nance's email address?
Rick Nance's email address is na****@****hoo.com
What is Rick Nance's direct phone number?
Rick Nance's direct phone number is (800) 244*****
What schools did Rick Nance attend?
Rick Nance attended Drake University, Drake University.
What skills is Rick Nance known for?
Rick Nance has skills like Marketing Strategy, Brand Management, Integrated Marketing, Social Media Marketing, Advertising, Digital Marketing, Marketing, Strategy, Management, Online Advertising, Strategic Planning, Brand Development.
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Rick Nance, PMP
Vero Beach, Fl -
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Rick Nance
Program Analyst At Department Of The Navy - Force Protection - Law Enforcement And Public SafetyWoodbridge, Va5yahoo.com, mac.com, gmail.com, wisgrp.com, salmongroupinc.com -
1illinois.gov
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