Dynamic Sales and Marketing strategist with a successful history of devising and implementing plans that deliver growth, market share and profitability for stakeholders to maximise their return on investment within the scuba diving equipment industry for over a decade. Expert in analysing company operational costs by designing procedures and reports, identifying areas where cost cutting measures can be employed resulting in increased profitability. Highly experienced in devising and implementing marketing strategies on a national level and coaching the team to deliver the results. Proven team leader with the ability to drive, challenge and employ the right team members to deliver on devised plans that achieve and exceed business objectives while managing risk and maximising profits. Strong public speaking and presentation skills experienced as the public face of Scubapro in front of retailers in Australia. Recognised for being a leader and customer champion, focussed on people and values. Influential communicator, motivator and mentor experienced in bringing collective individual skill sets together to bring out the best qualities of a team to deliver a winning formula. Persuasive negotiator, bringing a wealth of business sales experience and life skills acquired by working in the military and working and living in the UK, and Australia.