Rick Parrish

Rick Parrish Email and Phone Number

Vice President and Research Director, Customer Experience, at Forrester Research @ Forrester
Rick Parrish's Location
United States, United States
Rick Parrish's Contact Details

Rick Parrish personal email

About Rick Parrish

I lead Forrester's Customer Experience and Customer Obsession research practices. In these capacities I ensure that we produce knowledge that helps our clients achieve their goals, lead high-value client implementations, manage a team of CX analysts and executive partners, and act as a trusted advisor to senior corporate and government leaders around the world.I also play key roles in Forrester's government research practice, CX champions program, and voice-of-the-client program.I have extensive experience leading client implementations based on proven best practices. Sample projects include: standing up new CX organizations, creating and operationalizing CX visions and strategies, guiding CX culture transformations, systematizing advanced customer research and CX measurement programs, and ensuring the use of CX best practices throughout organizations.My work has been featured in The Wall Street Journal, Fast Company, CIO, CMO.com, Government Executive, NextGov, and elsewhere.

Rick Parrish's Current Company Details
Forrester

Forrester

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Vice President and Research Director, Customer Experience, at Forrester Research
Rick Parrish Work Experience Details
  • Forrester
    Vice President, Research Director
    Forrester Apr 2022 - Present
    Cambridge, Ma, Us
    • Lead the Forrester Decisions for Customer Experience Service, Forrester's largest and fastest-growing research service. I develop content strategy, lead a team of analysts and executive partners, and oversee research production to ensure that all our research is rigorous, essential to clients, and aligned to Forrester's strategy.• Lead CX implementations with high-value clients across industries. I ensure that Forrester analysts, executive partners, and consultants help clients implement our recommendations in practical, high-quality ways. I also coordinate these implementations with our clients' third-party partners to ensure alignment throughout their ecosystems.• Play key roles in Forrester's strategy, marketing, sales, and consulting decisions related to CX. I provide SME leadership for enterprise-level decisions, represent Forrester at high-profile events, and work hand-in-hand with sales and customer success to grow the business.• Spearhead Forrester's analytic focus on government and play key roles in related strategy, marketing, sales, and consulting decisions. I co-lead overall content strategy, act as a key SME on government CX for enterprise-level decisions, represent Forrester a high-profile events, and work hand-in-hand with sales and custome success to grow the business.
  • Forrester
    Vice President And Principal Analyst, Customer Experience
    Forrester Jul 2019 - Apr 2022
    Cambridge, Ma, Us
    • Led all of Forrester's research on customer obsession, which focuses on aligning every aspect of an organization around serving customers in ways that contribute to business success. I developed content strategy and oversaw the production of all research to ensure it was rigorous, essential to clients, and aligned to Forrester's strategy. I also supported marketing and sales efforts focused on customer obsession.• Led development of Forrester's Customer Experience Maturity Model, which formed the basis for much of the company's CX research, advisory, and consulting. I also led many client implementations of this model.• Led development of Forrester's Corporate Values Strategy Framework, which helps companies navigate the fraught corporate values landscape to determine which values strategy in right for their organization. I also led many client implementations of this model.• Authored other original research to help businesses and governments improve their customer obsession and customer experiences. My research included both qualitative and qualitative methods. I led many client client implementations of my research.• Spearheaded Forrester's analytic focus on government and played key roles in related strategy, marketing, sales, and consulting decisions. I co-led overall content strategy, acedt as a key SME on government CX for enterprise-level decisions, represented Forrester a high-profile events, and worked hand-in-hand with sales and customer success to grow the business.
  • Forrester
    Principal Customer Experience Analyst
    Forrester Oct 2013 - Jul 2019
    Cambridge, Ma, Us
    • Led development of Forrester's Customer Experience Maturity Model, which formed the basis for much of the company's CX research, advisory, and consulting. I also led many of client implementations of this model.• Authored other original research to help businesses and governments improve their customer obsession and customer experiences. My research included both qualitative and qualitative methods. I led many client client implementations of my research.• Contributed to the development of Forrester's Customer Experience Index (CX Index), a unique metric that measures how well companies create experiences that drive loyalty and identified key drivers to boost experience-driven loyalty.• Spearheaded Forrester's analytic focus on government and played key roles in related strategy, marketing, sales, and consulting decisions. I co-led overall content strategy, acted as a key SME on government CX for enterprise-level decisions, represented Forrester a high-profile events, and worked hand-in-hand with sales to grow the business.
  • Central Intelligence Agency
    Intelligence Analyst And Manager
    Central Intelligence Agency May 2008 - Nov 2013
    Us
    • Managed a team of several analysts responsible for assessments of high-profile programs, staff support to senior CIA leadership, and participation on interagency planning committees.• Produced rigorous, insightful analysis under tight deadlines in high-pressure situations, influencing major U.S. foreign policy and national security decisions.• Built relationships with senior U.S. policymakers, foreign officials, and business leaders, yielding new opportunities to market our products, gather information, and offer policy advice.• Earned six awards for high-impact analysis, engagement with policymakers, and improvement of CIA operations.

Rick Parrish Skills

Public Speaking Qualitative Research Leadership Data Analysis Project Management Customer Experience Public Policy Business Strategy Strategic Planning Policy Analysis International Security Community Outreach Politics Foreign Policy National Security Political Science Market Research International Relations Theory Diplomacy Human Rights Social Media Business Development International Relations Political Parties Legal Writing Westlaw Political Philosophy Event Planning Political Psychology Legal Research European Politics Public Diplomacy Fundraising American Foreign Policy International Political Economy Financial Analysis International Law Political Risk Analysis U.s. Foreign Policy Geopolitics Nuclear Proliferation Security Studies American Politics Comparative Politics Higher Education Political Economy Foreign Policy Analysis Democracy Elections Transatlantic Relations

Rick Parrish Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Political Science
  • Loyola University New Orleans
    Loyola University New Orleans
    Philosophy

Frequently Asked Questions about Rick Parrish

What company does Rick Parrish work for?

Rick Parrish works for Forrester

What is Rick Parrish's role at the current company?

Rick Parrish's current role is Vice President and Research Director, Customer Experience, at Forrester Research.

What is Rick Parrish's email address?

Rick Parrish's email address is rd****@****ail.com

What schools did Rick Parrish attend?

Rick Parrish attended University Of Wisconsin-Madison, Loyola University New Orleans.

What skills is Rick Parrish known for?

Rick Parrish has skills like Public Speaking, Qualitative Research, Leadership, Data Analysis, Project Management, Customer Experience, Public Policy, Business Strategy, Strategic Planning, Policy Analysis, International Security, Community Outreach.

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