Rick Pedi Email and Phone Number

Rick has 35 years of food industry experience as a founder of four businesses, senior executive (COO & CEO) and thought-leader in the management sciences of innovation and process improvement including co-teaching Professor Clayton Christensen’s inaugural Executive Innovation Master Class at Harvard Business School (for Unilever Food Brands).Rick has consulted to many of the world’s most recognizable food companies and brands – e.g., Kraft, McDonald’s, Unilever, Oscar Mayer, Keebler, Hormel, Borden, Mead Johnson, and Daymon Associates – the world leader in retail private-brand programs.Rick’s consulting roles were to design business improvement strategies and implement process innovations for making strategies real. He introduced the food industry to several revolutionary problem-solving frameworks and decision-making models that are now standards in these areas:• Finding Growth Opportunities: What keeps customers looking to the market for ideas, devices, and knowledge that break from the past• Product Development: How to design the ‘Voice of the Customer’ into new products … and Robustness into the product and process systems for producing them in large volume under real-world conditions• Business Modeling: How new business models can fundamentally change the rules and shift power in established markets• Leading Product Development: How senior management should lead the process of innovation to achieve market goals and build up strategic capabilitiesRick has now launched MenuAmbition, an advanced menu optimization and workflow management platform that enables institutional foodservice professionals to plan better menus that cost 10% - 30% less.