Perry Advertising is a full service agency specializing in service related lead generation and retail advertising.Founder and President, Rick Perry, was trained by David Ross, a pioneer in the industry. David’s unique experience allowed him to short circuit stations’ selling strategies to achieve the greatest value and most favorable spot placements for Ross clients. Now Rick carries on these techniques for Perry Advertising clients.Rick learned to achieve the best possible deals by negotiating with sales managers, not media reps, who control the inventory and know where the bottom is on any rate card. The buying advantage comes from knowing what can be done with the inventory we are buying, as well as the sales managers know what can be done with the inventory they are selling.Besides our price buying expertise, we practice hybrid scheduling techniques that concentrate the impressions for more controlled frequency. This generates the most cost efficient leads for direct response advertisers or more strongly drives retail store traffic.We cherry pick television and radio inventory based on how real people watch television and listen to radio, not on conventional media math. This allows us to make big things happen for small and large budget advertisers, alike. We regularly deliver 2-3 times the amount of television, radio and cable time that conventional media wisdom says is possible for the money spent.