Head of Marketing Department and member of Executive Leadership Team, reporting to CEO. Led all elements of International and domestic marketing for B2C, B2B, and E-Commerce for multiple products and overall brand architecture in the multi-billion dollar cannabis industry. Led a team of 5 marketing employees, including Graphic Designer, Videographer/Photographer, Email Marketing Manager, E-Commerce Manager and Social Media Manager.-Increased impressions to the website by 93%-2021 vs 2022. Increased unbranded website traffic by 76%.-Grew website’s organic keywords by 837%. Gained page one rankings for key terms.-Expanded social media channels by 43% vs previous year. Grew email list to over 100K. -Increased blog traffic 29% in 2022.-Owned strategic and creative process, including brand stories, product videos, landing page experience, collateral, retail POS and packaging. Led cross functional, omni channel teams for media, creative, digital, PR, manufacturing, and sales.

Managing Director of the Amplified Full Circle agency. A combination of business development leader, sales consultant, and group account director for B2C and B2B clients across several industries including banking, retail, and real estate. Led a team of 15 employees across multiple departments.-Headed new business acquisition by identifying leads and pitching agency capabilities to new clients. Utilized CRM system to manage new business pipeline efficiently, $2.5M in current pipeline.-Oversaw integrated media strategy for multiple clients including digital tactics such as addressable GEO fencing, SEO, dynamic social and search retargeting.-Quickly assessed new client's objectives and formulated integrated communication strategies and go to market plans.-Provided executive leadership to all facets of agency and client's business by developing a growth strategy focused on financial growth and customer satisfaction.

Responsible for strategic and creative development, whole store branding and broadcast production requisites for numerous unique business units. Including proprietary brands Craftsman, Kenmore, and Diehard.-Oversaw all production deliverables and Hispanic advertising efforts. -Drove integration of strategy and branding across multiple platforms by developing brand style and usage guidelines, ensuring messaging and brand asset use is on point and aligned with company mission.-Led internal content team and external agencies in transformation of $8B retailer content strategy. Moved from traditional retail marketing approach to data driven, measurable, cost effective digital first model.-Transformed content strategy and drove $230M in revenue, $30M ROAS and 16M visits to website by merging digital behavior, programmatic media and content factory to target messages to right individual.-Full-cycle project management from creative brief development through shipping finished materials. -Collaborate with marketing planning, program development, media, individual business units and agency partners to develop and execute various messaging and creative initiatives.

-Accountable for strategic planning, development and execution of General Market advertising and integrated marketing communications programs to drive brand awareness and advance brand positioning via a single brand foot print.-Managed/forecasted multi million dollar national production budget.

Clients: Kentucky Fried Chicken and Taco Bell.

Clients: Williams-Sonoma, Stri-Dex, State Fund, University of California-Berkeley Athletics and Rolling Hills Casino.