Rick Reiter Email and Phone Number

Developed, implemented and managed marketing plans, ensured modular/plan-o-gram compliance, hired and trained new regional and territory sales managers. • Built and maintained relationships with the distributor sales-forces, all key store contacts, and office staff to increase brand potential. • Communicated all information regarding all territory sales managers and regional managers to manufacturer partners and home office staff. • Worked closely with manufacturer partners to educate and train stores on proper merchandising techniques, POS placement and maintenance, sku information and product details. •Consistently developed and maintained strong, sustainable relationships with vendors, principles and executive decision makers of Premier Concepts, LLC’s client companies. • Designed and implemented new vendor strategies and ride-with procedures that were later adopted as company-wide standard for Premier Concepts, LLC. • Coordinated demoing and sampling events in all stores. • Implemented goals and procedures to ensure an average speed-to-shelf of new item roll-outs from former average of 90% to 99% in the same 4 week time period. •Conducted analysis and market research using comp store sales, IRI data and retail-link analysis. • Communicated with customers, field team, corporate, Wal-Mart (from store level to Corporate), brokers and vendors to penetrate and grow targeted markets. • Planned and carried out regional & niche market research. • Played integral role in Regional product development activities.

Managed a team of Retail Sales Managers in Florida, Georgia and Alabama. Our main goals were to ensure 100% distribution of all of our Customers approved products within Walmart Supercenters; to sell in incremental cases, captialize on display opportunities, and make sure all promotions were exectued in a timely manner in line with Wal-Mart and ASM time tables. In addition, I handled all the training, hiring, and day to day operations of this Team.

• Empowering Team Leader who handled the total retail execution of 6 Regional Sales Managers, 90+ Territory Sales Managers, 150+ accounts, 1400+ SKU’s per store, in 684 Wal-Mart Supercenters and Neighborhood Markets in one of the most visible and profitable regions in the United States.• Based outside of Tampa, Florida, I covered the South-Eastern portion of the U.S. from Louisiana to Maryland. Average time spent travelling was 75%.• Developed, implemented and managed marketing plans, ensured modular/plan-o-gram compliance, hired and trained new regional and territory sales managers.• Built and maintained relationships with the distributor sales-forces, all key store contacts, and office staff to increase brand potential.• Communicated all information regarding all territory sales managers and regional managers to manufacturer partners and home office staff.• Worked closely with manufacturer partners to educate and train stores on proper merchandising techniques, POS placement and maintenance, sku information and product details.•Consistently developed and maintained strong, sustainable relationships with vendors, principles and executive decision makers of Premier Concepts, LLC’s client companies.• Designed and implemented new vendor strategies and ride-with procedures that were later adopted as company-wide standard for Premier Concepts, LLC.• Coordinated demoing and sampling events in all stores.• Implemented goals and procedures to ensure an average speed-to-shelf of new item roll-outs from former average of 90% to 99% in the same 4 week time period.•Conducted analysis and market research using comp store sales, IRI data and retail-link analysis.• Communicated with customers, field team, corporate, Wal-Mart (from store level to Corporate), brokers and vendors to penetrate and grow targeted markets.• Planned and carried out regional & niche market research.• Played integral role in Regional product development activities.