Facilitating transformative YoY growth while actively investing in our people, systems, and future.

Drive increased PE shareholder value through EBITDAM optimization achieved through category maximization, expansion, and diversification. Achieve growth by maintaining an ever growing evergreen presence in stores and online. Set, defined, and championing our 3-year vision and strategic priorities for the organization with a focus on systematically preparing company for an event (sale/recap).Key Responsibilities:• Lead/Develop/Mentor/Collaborate with 8 direct reports; 48 total employees in multiple locations.• Set/Own the strategic direction by developing short and long-term vision for the company maximizing industry trends in alignment with core competencies.• Implement necessary systems, personnel and structure to accomplish objectives.• Maximize brick and mortar sales opportunities through identified white space, key item/product expansion and new brand/licensing opportunities.• Develop and drive E-commerce strategy.• Build long term strategic partnerships; create new distribution opportunities.• Lead creative product development vision and strategy for owned brands, private label and license.• Assess market potential and identify new business opportunities for brand and/or licensing partnerships and acquisitions.• Own and regularly report on Fiscal Sales Plan, OpEx and Budget with direct P&L responsibility.• Lead monthly Board Operational Reviews and Quarterly Board Meetings.

Drive increased PE shareholder value through EBITDAM optimization achieved through category maximization, expansion, and diversification. Achieve growth by maintaining an ever growing evergreen presence in stores and online. Set, defined, and championing our 3-year vision and strategic priorities for the organization with a focus on systematically preparing company for an event (sale/recap).Key Responsibilities:• Lead/Develop/Mentor/Collaborate with 8 direct reports; 48 total employees in multiple locations.• Set/Own the strategic direction by developing short and long-term vision for the company maximizing industry trends in alignment with core competencies.• Implement necessary systems, personnel and structure to accomplish objectives.• Maximize brick and mortar sales opportunities through identified white space, key item/product expansion and new brand/licensing opportunities.• Develop and drive E-commerce strategy.• Build long term strategic partnerships; create new distribution opportunities.• Lead creative product development vision and strategy for owned brands, private label and license.• Assess market potential and identify new business opportunities for brand and/or licensing partnerships and acquisitions.• Own and regularly report on Fiscal Sales Plan, OpEx and Budget with direct P&L responsibility.• Lead monthly Board Operational Reviews and Quarterly Board Meetings.

Helped drive the growth and transformation of Hybrid Apparel from $270MM (in 2011) in revenue to $600MM+ (over $1B at wholesale). Awarded Salesperson of the Year in 2013. Strategic leader over sales, design, manufacturing and distribution of branded, licensed and private label apparel. As EVP and GM, oversaw and was directly accountable for Sales, Margin, Inventory, SG&A and P&L for SBU1 (Strategic Business Unit responsible for all male gender sales) driving in excess of $200MM in top line sales/47MM units.Key Responsibilities:• Accountable for SBU revenue, margin and inventory goals for all accounts.• Directly manage internal professional sales team of 7.• Establish annual sales and margin goals, as well as, strategic priorities to drive incremental top line, margin growth and share of wallet.• Drive new sales within existing and new accounts by increasing market share, product diversification and focus on opening new departments withincompanies core competencies.• Develop and maintain sales forecasts, as well as, long range sales plans for the company consistent with growth objectives and culture.• Implement necessary systems, personnel and structure to accomplish objectives.• Direct P&L responsibility for SBU performance in alignment with total company goals (independent/collaborative).• As a member of the Executive and Senior Leadership Teams, continually assess short and long range goals, objectives and vision.• Co-Lead creative product development vision and strategy for brands, private label and licensed apparel.• Collaborate and align with Senior Leadership Team to achieve defined strategic initiatives.

Arriving in 2009 as an off site Director of Sales was asked to move to Chico, CA and become Vice President overseeing all sales within 6 months. At the end of 2009 the total company sales were $38M and the company was on the brink of bankruptcy. By the time I left in 2011 sales were almost $79M and our projections for 2012 were over $90M. Doubled Sales in two years during a down economy.Lead company to it's most profitable year in company history.• Managed all major retailers- Walmart, Target, Kohl's, JC Penney, Kmart, Sears, etc.• Managed internal staff of 14 and external independent rep groups on select accounts.• Established goals and tactical plans for the sales department.• Drove new sales within existing and new accounts by increasing market share as well as by opening new departments within those accounts.• Developed and maintained sales forecasts as well as long range sales plans for the company consistent with company’s growth objectives and culture.• Implemented necessary systems, personnel and structure to accomplish these sales objectives.• Established a P/L accounting system of evaluating each account and total company profitability and resource allocation.• Along with the executive team, continually refined long range goals and objectives as well as profit margins that were consistent with these goals.• Proposed plans for appropriate mixes of licensed, non-licensed and private label business to achieve company sales and margin objectives.• Spearheaded creative product development vision for men’s, boys and juniors for brands, private label and full package licensed goods.• Coordinated efforts with all internal department heads consistent with establishing clear vision and execution.• Worked directly with licensors to provide recaps, forecasts and discuss vision and growth.• Provided monthly, quarterly and annual reports to the President and executive team.

Helped drive the growth and transformation of Fortune Fashions Industries into a global leader in the manufacturing and distribution of branded, licensed and private label apparel and accessories. While with Fortune Fashions, I showed an enterprising attitude from the start. In 1995, in a traditionally family-dominated company with a focus on the resort apparel industry, I was promoted an unprecedented seven times in a two and a half year period and rose from file clerk to Account Manager directing the company’s second largest account, Disneyland. In 2000, when the company implemented a sales training leadership program, I received the highest honor and score in the company. In 2003, I was promoted to National Sales Manager for the company’s newly acquired young men’s and juniors Surf brands, which included additional responsibility for media relations, advertising, branding, and external communications. In 2005, based upon a need for additional leadership, I was asked to help drive sales within the company’s new retail division, where within six months I drove a 900% increase within two of the nation’s largest retailers. It was then, that I was asked to call on Wal-Mart. While calling on these accounts I went on within my first 2 years in the retail division to receive both a Wal-Mart vendor of the quarter award, as well as, a nomination for the Sear’s Partner in Progress award (vendor of the year). In 2008, I was given the highest year-end review for a sales executive in the company’s history.