Rick Smith Email and Phone Number
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I work in a variety of areas. I run my business Tru Story Brand Strategy & Creative working with Clients in the Private Aviation industry as well as Clients in the publishing and web content spaces. I also teach business and entrepreneurial studies at Georgian College in Barrie. In general my skillsets include:Regular blogging for US, Canadian and European based Clients in retail, technology, aviation, and small business creating ongoing valuable content for their followers and prospects, keeping their brands up to date and relevant.Providing Clients and Agencies with B2B strategy, concept and content. Significant experience within North America's integrated advertising and marketing communications industry across multiple categories including Aviation, Finance, CPG, Telco, Healthcare, Beverages and publishing.Expert strategist capable of articulating and presenting plans that build consensus.B2B expert in branding, concept development and writing.Relationship builder who creates trust and confidence within an organization, its people and its stakeholdersPersuasive communicator who identifies and sells key concepts and ideas that get resultsDemonstrated leadership of agency operations including responsibility over account service, creative, studio operations, new business and profitability.
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PresidentTru Story Brand Strategy & Creative Dec 2013 - PresentHttp://Www.Trustory.CaEvery brand, product or service has a core truth that makes it worthwhile. It’s how you tell the story of that truth that makes it competitive and profitable. We help you uncover, define and tell the tru story that will set your company apart.Tru Story Brand Strategy & Creative was founded in late 2013 to provide strategic, conceptual and content services to Clients and Ad Agencies. This delivers dedicated senior talent, working on day-to-day Client or Agency needs… and at a reasonable cost. Founder, Rick Smith, has spent most of his life in the advertising and marketing fields holding senior positions at some of the world’s top agency brands. Trained at Ogilvy & Mather for the first 9 years of his career, he subsequently held Senior Vice President positions at BBDO, MacLaren McCann and Saatchi & Saatchi. He was also President of a division of MacLaren McCann for 9 years. Experienced in multiple categories including Aviation, Finance, Technology, Health Care, Retail, Automotive aftermarket and Consumer Packaged Goods, Rick is able to apply skill and knowledge to a wide variety of business models including B2B, Retail and Consumer markets.
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Part Time Faculty, School Of BusinessTeaching At Georgian College Jan 2011 - PresentI continue to teach, fitting it into my business schedule. I teach or have taught Advertising, Marketing, Entrepreneurial Practice, Business Plan Development and Pitching The Plan, Account Management, Personal Selling, Integrated Marketing Communications, Presentation Skills, Business to Business Marketing, Principles of Management, International Marketing. There is nothing like helping young minds find their passions! -
Vp MarketingMediresource Inc. Sep 2011 - Dec 2013TorontoServed as VP Marketing in the digital healthcare and information space. -
Mr. SmithSabbatical Dec 2010 - Sep 2011I took a sabbatical for most of 2011 to reflect and recharge. Enjoyed teaching, travelling, skiing, family and friends. Highlights included a great vacation in Jamaica, a motorcycle trip to PEI on my Harley, a visit to Vegas and camping.
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PresidentPresident At Torre Lazur Mccann (Now Mccann Health) Nov 2001 - Nov 2010A division of MacLaren McCann Canada and McCann Healthcare Worldwide. Responsible for all Agency operations in Canada including account service, creative, studio operations, new business and profitablility.Member of the Executive, MacLaren McCann Canada
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Sr. V.P. Managing DirectorSaatchi & Saatchi Canada 1999 - 2001
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Sr. V.P. Group Account DirectorMaclaren Mccann Canada 1996 - 1999 -
V.P Group Account DirectorBbdo Canada 1994 - 1996 -
Group Account DirectorPromanad Communications 1992 - 1994
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Account DirectorOgilvy & Mather 1983 - 1992 -
Account ExecutiveMertens/Mckim Advertising 1980 - 1983
Rick Smith Skills
Frequently Asked Questions about Rick Smith
What company does Rick Smith work for?
Rick Smith works for Teaching At Georgian College
What is Rick Smith's role at the current company?
Rick Smith's current role is President at Tru Story Brand Strategy & Creative.
What is Rick Smith's email address?
Rick Smith's email address is rs****@****rce.com
What is Rick Smith's direct phone number?
Rick Smith's direct phone number is +151361*****
What skills is Rick Smith known for?
Rick Smith has skills like Integrated Marketing, Marketing, Advertising, Strategy, Marketing Communications, Marketing Strategy, Digital Marketing, Social Media Marketing, Management, Leadership, Brand Development, Crm.
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