Founded Risen Creative a full-service digital agency focused on creating innovative marketing and advertising solutions to help our clients exceed their business objectives. We offer both offline and online solutions for businesses of all sizes in a wide range of industries including: Apparel, Aesthetics, Business Services, Fitness, Healthcare/Medical, Printing and much more.• Manage day-to-day operations of business including prospecting for new clients• Maintain client relations to help achieve goal of 100% client satisfaction and retention• Develop the brand identity of over 20 businesses including logo design, brand voice and overall creative design• Create over 30 websites - optimizing SEO elements, user experience, etc• Manage ongoing monthly/quarterly marketing for clients• Print design including letterhead, envelopes, brochures, business cards, post cards, labels, banners, signs, newsletters, etc•  Online marketing including blog development, PPC, SEO and social media marketingPartial List of Web Clients:www.coast-fitness.comwww.pegasusadminstrators.comwww.flightsbeerbar.comwww.smashsc.comwww.pinnaclemedmarketing.comwww.maid4youoc.comwww.ihspainmd.comwww.brandmasters.comwww.conciergeaesthetics.comwww.wbfchicago.comwww.affordablepilates.comwww.skineticsinc.comwww.pinnaclemedinc.comwww.libertyprotectiongroup.comwww.healthlived.comwww.hmcweightlosscenter.comwww.psychevals.orgwww.mdpersonal.comwww.higheruprecruiting.comwww.alisoviejophysicaltherapy.comwww.pilatesshoppe.comwww.rundoggy.comwww.americanmotto.comwww.americanmottomedia.comwww.medianationprinting.comwww.mdpersonalwellness.com

Oversee the Accounting, Marketing and Operations at Concierge Aesthetics. Located in Irvine, CA, Concierge Aesthetics is one of the leading medical facilities in Orange County. We offer the latest and most effective non-invasive aesthetic treatments available.• Create a comprehensive communication strategy utilizing marketing techniques to increase patient base, visibility, retention and overall brand sentiment
• Develop engaging online content to build brand interaction and loyalty• Strategize with and educate the Executive Management team and others across the company on incorporating relevant Social Media techniques into the Corporate culture and into all of the company’s products and services
• Measure and report the impact of overall company's marketing efforts

Pioneered the company’s involvement in the Social Media space, including the development of a corporate Facebook, Twitter and LinkedIn pages.• Create a comprehensive online communication strategy to define programs that use Social Media marketing techniques to increase visibility, membership, retention and overall brand sentiment
• Develop engaging online content to build brand interaction and loyalty• Experiment with new and alternative ways to leverage Social Media channels (Facebook, Twitter, LinkedIn, etc)
• Strategize with and educate the Executive Management team and others across the company on incorporating relevant Social Media techniques into the Corporate culture and into all of the company’s products and services
• Measure and report the impact of Social Media on the overall company's marketing efforts
• Oversee Search Engine Optimization (SEO) and Online Reputation Management (ORM) efforts for the company

Develop Marketing, promotional and advertising campaigns to drive acquisition and retention of members for 117 clubs to achieve annual revenue of $252M.• Direct a team of 6 Field Marketing Managers across 9 markets in 6 states.• Develop synergistic plans across all business units (retail, sales, creative, product development).• Led the Marketing team in the development of programs that exceeded year to date sales and lead goals 5 out of 6 months in2007 and 8 out of 8 months in 2008.• Interface with the CMO, Senior Vice President, Regional Vice President and Area Vice Presidents weekly onKey Performance Indicators (KPI) and Same Page calls.• Conduct weekly Marketing conference calls to assimilate key information to Field staff.• Developed integrated lead show and conversion

Responsible for annual Marketing and Advertising budget of $1.5M.• Provided Marketing support for 57 health clubs, across four markets, that collectively account for $50M in annual sales revenue.• Increased sales and leads using solo direct mail, newspaper, marriage mail, radio, web and POS collateral.• Organized and presented at monthly motivational sales kick-off meetings.• Worked closely with Senior Management to ensure that monthly acquisition and retention goals are met.• Oversaw multi-cultural Marketing initiatives with emphasis on Hispanic Marketing.• Managed Marketing support for 57 health clubs in the Fresno, Los Angeles, San Diego and Utah markets.• Developed and maintain relationships with top radio stations to leverage buys and maximize added value.• Managed three direct reports; Multi-Cultural Marketing Manager, Assistant Marketing Manager andMarketing Administrative Assistant.• Established relationships with key clients and vendors to support company’s growth strategies.• Created quarterly strategic Marketing and Advertising plans.• Created and implement sales contests to motivate sales team and increase revenue.

Provided the marketing support to deliver year-over-year revenue growth of 5-7%.• Interfaced with Legal, Pricing, internal Creative team and outside ad agencies to create Marketing collateral and place advertisingfor various media (print, radio, direct mail, etc.).• Managed, monitored, and tracked Marketing efforts, including measuring the effectiveness of programs.• Developed and implemented tactical Marketing initiatives for multiple brands.• Created and designed Marketing collateral consistent with National Marketing campaign.• Met with field staff to create localized promotions to drive incremental traffic to struggling locations.

Trained District Managers and General Managers on “guerilla marketing” practices and tactics to optimize marketing dollars spent inthe field.• Assisted Marketing Manager in the development of the Marketing strategies to maximize impact and efficiency of Marketing programs.• Planned and organized special events and Grand Openings.• Coordinated art production with ad agencies.

Streamlined operations by implementing various workflow and form enhancements.• Provide efficient, effective and consistent support with a high level of productivity in a fast-paced, high stress work environment.• Active in a team oriented atmosphere.

Coordinated the roll out and editorial release of two books geared toward entrepreneurs/small businesses.• Tracked and maintained sales reports.• Created and built client/contact database.• Organized and completed press release mailings