Creatively Fuelled Product DesignCombining creative and technical expertise for Product Development, Gamification, UX and UI Design projects.

At Haivision, I was responsible for helping to evolve a vision for applying Design Thinking to all our products. This included applying best practices for UX/UI, creating a shareable Design System, hiring a team of talented designers and getting the buy-in from all stakeholders.

Involved in the strategic planning and product development for all aspects of the platform. Responsible for providing creative and design direction for the user experience, user interface, game constructs and platform features as well as developing approaches for new markets.

Projects:• Game design and production of a mobile (iOS, Android) web game for CBC/Radio Canada.• Multiple communication projects for The Montreal Office.• Design and production of a community based mobile application.• Art Direction for a 3D animated TV series of 39 episodes.

• Overall supervision of the creative, design and programming teams.• Mentoring and creative catalyst to all members of the organization.• Supervised projects from concept to completion applying best practices.• Create and publish formal methodologies for the application of technology and game mechanics.• Design, architecture and planning of software initiatives.

Involved in all aspects of creative, marketing and production of Kutoka's products which where distributed to over 40 countries and localized into 14 different languages. The exceptional quality and originality of which earned Kutoka wide recognition and over 160 national and international awards.• Creative Direction, Product Vision, and Technical Architecture for desktop, online and mobile games, web sites and applications.• Identified market opportunities and developed new IP and brands.• Wrote design documents, scripts and production documents.• Storyboarded and directed animation.• Created “Mia”, a highly regarded edu-tainment software series which has won over a hundred awards including the United Nations World Summit Award.• Involved in all Marketing and Promotion efforts.• Established a distribution and licensing network that covered 42 countries.• Overall supervision of the creative, programming and productions teams.• Establish development timelines, resource plans and budgets.• Game Design, Experience and Engagement, Language, Tone, UI and UX.

KCC was a boutique agency offering creative services to both direct clients and larger advertising agencies.• Responsible for the creative product for print, broadcast and web. • Managed, recruited and hired production and creative staff.• Helped create the successful pitch that won the General Motors of Canada business for Cossette Communications.• Created a very successful multi-year ethnic marketing program for Bell Canada.• Created the launch campaign for Clairol Natural Instincts for Canada and the U.S.Clients included:Stentor / Telecom Canada, Bell Canada (Ethnic campaigns), Gillette, Sea Gear, Mutual Group, CHOM FM, Clairol, General Motors, Thomas Cook Agency Clients:Cossette, Taxi, BCP, PALM

McKim was Canada’s largest agency at the time.• Responsible for the agencies creative product.• Supervised inter-office creative efforts. (Toronto, Vancouver, Montreal)• Lead presenter to clients, pitching and winning new business.• Successfully launched many personal care products for Gillette.• Bell TV campaign was selected by Canadian consumers to be one of their most appreciated.• Managed, recruited and hired the creative staff.Created great advertising strategies and executions for the following clients (partial list):• Corby’s Distillery Limited (Lamb’s Rum, Wiser’s Deluxe and new products) • Gillette (Right Guard, Silkience, Adorn, Dry Idea, Aapri and multi-brand promotions)• Telecom Canada (Bell, B.C. Tel., SaskTel and all other Canadian Telcos) • Canadian Pacific (Corporate) • The Italian Wine Commission • Canadian Air Lines International.