Can you imagine 4 TV commercials running on your screen at the same time? No? Then why are we ok with this on display?Having spent 20+ years in the digital ad industry, I have a great read on what adtech does well, but also where we have plenty of room to improve.My experience running buy-side operational teams led me to realize there are real challenges in actually moving the needle for brands, and that legacy metrics like viewability and view-through conversions only tell a partial, and flawed, story.My experience running a global supply-side organization led me to understand the challenges that publishers face in the programmatic landscape, and that while user experience is valued, at the end of the day, there are revenue targets, and buyers don't always prioritize quality inventory over quantity. This leads to misaligned financial incentives.And my experience at U of Digital educating cross-functional teams across the entire adtech ecosystem highlighted that we are at an inflection point in our industry, and we can use this as an opportunity to reinvent our approach in digital advertising.At Ad Ambience, we believe in rewarding quality over quantity and finding publishers that offer the best ad experiences for users and brands. Let's work together to build a faster, friendlier web that rewards trusted media platforms and generates win-win-win outcomes for users, brands, and publishers.Don't let your brand's message get lost in the sea of trillions of impressions. We generate meaningful results for your brand by putting the user's experience first.If you're interested in exploring further, let's have a chat! You can reach me at rick@adambience.com or book a slot on my calendar here: https://calendly.com/adambience.