Founder
CurrentAd Ambience is the only digital media solution helping brands drive awareness and deliver positive user experiences.
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@tribalfusion.com
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1 phone found area 510
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Rick Abell is listed as Focused on Fast | AdAmbience.com at Ad Ambience, based in Baltimore, Maryland, United States. AeroLeads shows a work email signal at tribalfusion.com, phone signal with area code 510, and a matched LinkedIn profile for Rick Abell.
Rick Abell previously worked as Founder at Ad Ambience and Advisory Board Member at Enigma Data Inc.. Rick Abell holds Mba from University Of Maryland - Robert H. Smith School Of Business.
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Can you imagine 4 TV commercials running on your screen at the same time? No? Then why are we ok with this on display?Having spent 20+ years in the digital ad industry, I have a great read on what adtech does well, but also where we have plenty of room to improve.My experience running buy-side operational teams led me to realize there are real challenges in actually moving the needle for brands, and that legacy metrics like viewability and view-through conversions only tell a partial, and flawed, story.My experience running a global supply-side organization led me to understand the challenges that publishers face in the programmatic landscape, and that while user experience is valued, at the end of the day, there are revenue targets, and buyers don't always prioritize quality inventory over quantity. This leads to misaligned financial incentives.And my experience at U of Digital educating cross-functional teams across the entire adtech ecosystem highlighted that we are at an inflection point in our industry, and we can use this as an opportunity to reinvent our approach in digital advertising.At Ad Ambience, we believe in rewarding quality over quantity and finding publishers that offer the best ad experiences for users and brands. Let's work together to build a faster, friendlier web that rewards trusted media platforms and generates win-win-win outcomes for users, brands, and publishers.Don't let your brand's message get lost in the sea of trillions of impressions. We generate meaningful results for your brand by putting the user's experience first.If you're interested in exploring further, let's have a chat! You can reach me at rick@adambience.com or book a slot on my calendar here: https://calendly.com/adambience.
Listed skills include Online Advertising, Digital Media, Digital Strategy, Analytics, and 25 others.
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Ad Ambience is the only digital media solution helping brands drive awareness and deliver positive user experiences.
San Francisco, Us
Making digital marketing a better industry through credible, digestible, and applicable education.U of Digital's core focus is providing industry education to commercial teams at media / mar tech / ad tech companies, with the goal of transforming them into industry experts that can develop stronger, more consultative relationships with customers, and generate more revenue as a result.
Emeryville, Ca, Us
Responsible for Exponential’s global inventory efforts, from providing yield optimization solutions that generate real results for publishers, to cultivating a differentiated premium inventory offering at scale. Efforts encompass strategic development, external marketing efforts, product direction, and cross-team supply-demand collaboration.Exponential’s private marketplace provides direct access to more than 700 million monthly unique users across 2,000+ high-caliber publishers. In an increasingly programmatic world, Exponential still prides itself on treating customer service and maintaining consultative partnerships with direct publishers as a top priority.
Us
Tribal Fusion, a global online display advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.Managed the team focused on publisher relationship management and inventory growth for Tribal Fusion, Exponential Interactive’s display advertising division.
New York, Ny, Us
Advertising.com is a massive premium, cross-screen network with 596M global unique visitors, programmatic buying, a proprietary DSP, and network-exclusive access to AOL inventory.Served as the primary owner responsible for rolling out new advertiser products and product features for Advertising.com network.
New York, Ny, Us
Responsible for a team of business analysts focused on high-level account strategy, risk management and profit maximization across a portfolio of advertisers• Oversaw total portfolio of $200M in yearly advertising revenue• Succeeded in helping three different sales teams improve from below revenue goal to over 150% of goal, tripling revenue for one team• Exceeded regional profit goals by more than 20% from 2008-2010• Department served as a central hub, working with Sales, Product Management, Marketing, Engineering, Finance, Content and more, so a wide variety of skills and deep industry knowledge were necessary
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Rick Abell works for Ad Ambience.
Rick Abell is listed as Focused on Fast | AdAmbience.com at Ad Ambience.
AeroLeads has found 1 work email signal at @tribalfusion.com for Rick Abell at Ad Ambience.
AeroLeads has found 1 phone signal(s) with area code 510 for Rick Abell at Ad Ambience.
Rick Abell is based in Baltimore, Maryland, United States while working with Ad Ambience.
Rick Abell has worked for Ad Ambience, Enigma Data Inc., U Of Digital, Exponential, and Tribal Fusion.
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Rick Abell holds Mba from University Of Maryland - Robert H. Smith School Of Business.
Rick Abell is listed with skills including Online Advertising, Digital Media, Digital Strategy, Analytics, Digital Marketing, Web Analytics, Online Marketing, and Strategic Partnerships.
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