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@foresightroi.com
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8 phones found area 312, 321, 847, and 402
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Rick Abens is listed as CEO and Founder at Foresight ROI, Inc, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at foresightroi.com, phone signal with area code 312, 321, 847, 402, and a matched LinkedIn profile for Rick Abens.
Rick Abens previously worked as Director at Marketing Accountability Standards Board and Vice President Research at Pma The Association For Integrated Marketing. Rick Abens holds Mba, Marketing from Loyola University Chicago.
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AeroLeads found 2 current-domain work email signals for Rick Abens. Compare company email patterns before reaching out.
I am driven to find answers to how shopper marketing works best. Data science is my hobby and gave up golf to do more analytics. I like to use my spare time searching through vast amounts of data to find what shopper marketing practices work best for our clients to give them a competitive edge with a future view. Its too late to do anything about the past, but whoever knows the most about the future, wins!Shopper marketing analytics is specialized because shopper marketing is so granular and integrated. The sales effects can be subtle and when done well can create tremendous synergies. So, I developed a predictive analytic method specifically designed to measure the sales impact from shopper marketing tactics and synergistic effects. We use this methodology with tens of thousands of shopper marketing programs to develop industry ROI benchmarks and discover best practices.I got my passion for shopper marketing analytics 25 years ago at Kellogg where I witnessed business decisions being informed with analytics which improved the profitability of the retail accounts I analyzed. Then, I learned from some of the best marketing analytic experts while at Kraft Foods and ConAgra. Wanting to do more and broaden my impact, I started Foresight ROI in 2009, which is now the leading shopper marketing ROI measurement and software firm. I work to advance the industry as a charter Director of the Marketing Analytics Standards Board, an Executive Board Member of Shopper Insights and Marketing Association and a Distinguished Faculty Member of the Path to Purchase Institute.
Listed skills include Customer Insight, Analytics, Market Research, Marketing Strategy, and 17 others.
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Chicago, Illinois, US
Long-term Impact of Marketing Project:The Marketing Accountability Standards Board (www.theMASB.org) has commissioned a pilot test of the marketing long-term impact model. A consortium of marketers, retailers and analytic vendors will be selected to partner with MASB on the test. The pilot test is to provide empirical evidence that the full long-term.
Lead the PMA Research Advisory Board (Rob Fields, Don Ladhoff, Kim Finnerty, Paul Flugel, Frank Murtha, Cindy Neumann, Mark Peiser, Srabani Rake, Kim Rayburn, David Bohnsack)Current Projects:1. Decision Triggers Study: Where do consumer make category and brand purchase decisions and what influences them at each place in the path to purchase? Leader: Mark.
Chicago, Illinois, US
Manages Marketing Analytics Fuction including:Marketing Effectiveness and ROI MeasurementMarket StructuresForecastingBusiness Drivers AnalysisConsumer Loyalty Drivers
Greater Chicago Area, IL, US
Developed marketplace insights for setting marketing strategies and making tactical marketing plan decisions using multivariate modeling and forecasting sciences
New York, NY, US
Directed analytical support and developed strategies for effective usage of consumer database tools. Managed the growth and enhancement of the relationship between ACNielsen a division of Kraft Foods. Managed a staff of 20.
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Rick Abens works for Foresight ROI, Inc.
Rick Abens is listed as CEO and Founder at Foresight ROI, Inc.
AeroLeads has found 2 work email signals at @foresightroi.com for Rick Abens at Foresight ROI, Inc.
AeroLeads has found 8 phone signal(s) with area code 312, 321, 847, 402 for Rick Abens at Foresight ROI, Inc.
Rick Abens is based in Greater Chicago Area, United States, United States while working with Foresight ROI, Inc.
Rick Abens has worked for Foresight Roi, Inc, Marketing Accountability Standards Board, Pma The Association For Integrated Marketing, Conagra Foods, and Kraft Foods.
You can use AeroLeads to view verified contact signals for Rick Abens at Foresight ROI, Inc, including work email, phone, and LinkedIn data when available.
Rick Abens holds Mba, Marketing from Loyola University Chicago.
Rick Abens is listed with skills including Customer Insight, Analytics, Market Research, Marketing Strategy, Strategy, Marketing Research, Shopper Marketing, and Integrated Marketing.
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