I am responsible for all communication and part of the Management Team, reporting to the Board. I've budget responsibilities and lead all communication efforts, when needed I am responsible for crisis communication too.My day to day work spans over the entire field of communication - from the big strategy plans to the nitty gritty. I work across the organisation to achieve and surpass our marketing KPIs and the growth of the Taco Bar Club which I was a part of launching in 2021, the membership growth was 100% during 2022 and usage in some locations is more than one in three guests. In addition to this I work across PR, social media, brand and tactic campaigns to achieve sales targets.

I was responsible for all PR and content - including owned channels, social media, newsletter and evaluation of our efforts. It also included being press contact and part of the crisis management team. In addition to this I worked with CRM and marketing automation, strategic communication planning for all channels - paid and non-paid, implementation and execution of campaigns.

In my position as PR & Marketing Manager of At Six I was responsible for all PR initiatives, communication output and marketing activities. I worked across the organisation with all departments and in close collaboration with the sales and revenue team to maximise the hotel’s commercial opportunities.I set the strategies on how At Six communicated and in the pre opening phase I was a great part of the development of all brands around BrunkebergstorgDuring my time, At Six has reached +400 000 000 in media coverage and has been featured in some of the most prestigious magazines in the world, won six awards and been the vital component of the reawakening of Brunkebergstorg - a once forgotten part of central Stockholm.

In my position as Social Media Manager at At Six, and in pre-opening at Hobo & Tak too, I was a vital part of the marketing team. I worked close to PR and e-com to create an overall presence and expression when it comes to events and digital communication.We were a small team and my responsibilities also covered setting goals and KPIs, evaluations, influencer strategies, tone of voice and imagery. It also covered press releases and news stories, events and part of the PR activation, website content production. I also named the hotel’s presidential suite to The Masterpiece Suite.

As Social Media Director I was responsible for evolving the IUM social media offering. I worked with social media strategies, evaluations and content creation - turning social media into numbers, driving sales and generating leads for several of the largest brands and companies in Sweden and the Nordics. One of my main clients was H&M, for them I developed a new strategy on using social media for the local Swedish market. This included planning, creating content, analysing and developing the social media presence of the brand.On a weekly and monthly basis I created evaluation reports for our, and our clients, efforts and helped our Community Managers in their daily work to perform on an excellent level.

In my role as Copywriter at DigitasLBi I worked with ideation, copywriting and brand projects for several brands. My main client was Volvo Cars and I worked with the global social media presence of Volvo Cars on their path to become a true luxury brand and drive sales through social media. This includes, tool kit creation for markets, ideation and copywriting. I also wrote copy for volvocars.com with emphasis on SEO. In addition to this I was involved in the global social media team of SKF. My work included everything from copywriting and community management to creating toolkits for markets and global creative social campaigns.

I launched the local social media presence of The Coca-Cola Company's five largest brands, Coca-Cola, Coca-Cola light, Coca-Cola zero, Fanta and Sprite. Driving new likes and comments as well as creating all content, always on and campaign related.

Responsible for the Tone of Voice and the entire brand image. I also launched Boxerfy onto the social media scene in order to drive sales and build relationships with the core audience.

During my freelance period I worked with clients such as Microsoft and SkiStar, among others.