Rick Baca Email and Phone Number
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Rick Baca personal email
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OVERALL - I am perpetually curious about customers. How to weave together - salient messaging - well-crafted products - competitive battle plans - optimized ads - sticky landing pages - in such a compelling way that customers gladly recommend the brand.ROI - Well-managed market insights deliver the best ROI money can buy. Internal resources are more focused - sales are strengthened - roadmaps deliver sustained value. I've had the good fortune to deliver actionable market insights to a wide variety of B2B and B2C businesses.SKILLS - I am a deeply skilled market insight leader, adept at converting complex business questions into practical intelligence. My approach is always collegial and friendly, while being analytical at heart. I'm skilled at developing practical, actionable plans. From orchestrating teams - to running qualitative or quantitative research - to leading competitive intelligence programs - I enjoy finding patterns which drive growth.EXPERTISE:✦ Compelling insights for C-suite, Board of Directors, sales teams, and investors✦ People, program, and project management✦ Global quantitative & qualitative market research ✦ Competitive intelligence program development and execution✦ $1M+ budget accountability✦ Vendor evaluation, negotiation, contracting✦ Dashboard & other communication tool optimization✦ Compelling, highly-rated presenter
Various Companies
View- Website:
- tgleaders.com
- Employees:
- 19575
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Various CompaniesSan Diego, Ca, Us
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Market Insight ConsultantVarious Companies Jun 2021 - PresentExpertise in multiple-methodologies to translate business questions into actionable insights - for timely, strategic and tactical insights:► Lead qualitative and quantitative research program for high-growth market leader in multi-billion dollar market. Insight methodologies used: video interviews, eye-tracking, self-explicated conjoint. ► Orchestrated greenfield competitive intel program for technology leader - including win/loss interviews, battlecards, white paper, Board materials, C-suite dashboard, company-wide newsgram, sales pitches, and investor deck focused on competitive acquisition.► Lead development and maturation of market intelligence function, initiating market insights newsletter, improved competitive targeting, real-time insights, and consolidated insight dashboard.► Managed global video-diary program to generate insights and solidify client's thought leadership in white papers, conference materials, and marketing campaigns.► Lead twenty-three country segmentation research to generate attitudinal and behavioral clusters - for marketing, product development, market sizing, and competitive insights. -
Senior Manager, Competitive IntelligenceIvanti Sep 2021 - Sep 2022South Jordan, Ut, Us► Established best practices SaaS B2C business, enabling realtime market, customer, and competitive knowledge- Managed team in deployment of analytical best practices and insight triangulation- Initiated companywide Executive news to drive market and competitive insights throughout organization- Orchestrated new methods of quantifying win/loss to drive global insights -
Senior Manager, Market IntelligenceLytx, Inc. Jan 2019 - Sep 2021San Diego, Ca, Us► Innovated market intelligence deliverables to drive sales and product-related successes for SaaS B2C business- Developed new win/loss customer survey to quantify key elements to deepen market knowledge and drive sales wins and product improvements- Developed dynamic battle cards to ensure up-to-date, easily accessible competitive and market intelligence- Initiated companywide Market Intelligence News to drive insights throughout organization - with bi-directional feedback -
Senior Manager, Market IntelligenceGia May 2014 - Jan 2019Carlsbad, California, Us► Managed market intelligence function including hiring and staff development; market, competitive, and customer analysis and insights; lead multi-country market research; monthly and semi-annual reporting cycles for Executive leadership- Managed market intelligence budget, selected vendors, negotiated contracts - aligned with ongoing companywide reporting as well as ad hoc analysis- Lead brand evaluation market research with Executives, customers, channel partners - presented insights and recommendations to Executive team- Lead quantitative longitudinal market study in key global markets and adjacent qualitative market research to deepen insights- Designed and lead advertising testing to optimize ad placement and messaging -
Market Insight ConsultantVarious Companies Jul 2008 - Apr 2014Projects included:- Discrete choice/trade-off research - quantified customer insights on digital technology to optimize new product development, focusing ~$10 million development budget on market-centric features.- Qualitative assessment of new cell phone technology for consumer and business customers to optimize positioning and complement long-term corporate strategy.- Competitive pricing/market analysis - culled competitive pricing and managed customer data collection to strengthen Quick Service Restaurant market position in most profitable markets, projecting increased return on investment by >20%.- Naming & positioning for U.S. market - enabling the optimization of a new automotive naming convention for multi-billion dollar business.
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Future Product ManagerHp Jan 2004 - Aug 2008Palo Alto, Ca, Us► Set customer and market focused strategy for variety of digital photography and other consumer products► Lead name and icon development for sub-brand which was deployed worldwide► Lead China initiative which resulted in market focused products, yielding 300%+ growth► Identified new consumer opportunity which included:- Developing overall customer, market, and channel strategy- Lead research to investigate product concept, name, position, pricing and placement- Defined family of products, based on target customer, user install base, geography, and channel- Developed market sizing, product forecast, financials and conducted SWOT and ROI analyses- Developed channel sell-in pitch, including value proposition, competitive position, and seasonality -
Director Of Market IntelligenceIomega Corporation (Acquired By Emc, 2008) Nov 2001 - Mar 2004► Established new department with worldwide intelligence responsibilities for the data storage market- Hired and managed team of research and competitive intelligence professionals- Managed $1+ million market intelligence project budget- Coordinated with local and regional management to develop and prioritize key intelligence needs- Evaluated and negotiated competitive, primary and secondary research contracts- Established business intelligence data repository and weekly intelligence newsletter- Presented intelligence throughout organization including senior management and Board of Directors► Leveraged Strategic and Competitive Intelligence Professionals (SCIP) organization best practices► Oversaw qualitative and quantitative domestic and international projects (consumer and commercial)► Drove learning's from specific projects into product marketing best practices► Moderated focus groups on behalf of company► Lead marketing best practices workshops based on "Jump Start Your Business Brain" materials
Rick Baca Education Details
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University Of California, BerkeleyPsychology -
U.C.L.A.Sociology
Frequently Asked Questions about Rick Baca
What company does Rick Baca work for?
Rick Baca works for Various Companies
What is Rick Baca's role at the current company?
Rick Baca's current role is Strategic insight leader ✦ dynamic, collegial ✦ skilled at transforming data into wisdom+growth ✦ market intelligence (i.e., market research+competitive intelligence) rocks!.
What is Rick Baca's email address?
Rick Baca's email address is rb****@****gia.edu
What is Rick Baca's direct phone number?
Rick Baca's direct phone number is (760) 603*****
What schools did Rick Baca attend?
Rick Baca attended University Of California, Berkeley, U.c.l.a..
Who are Rick Baca's colleagues?
Rick Baca's colleagues are Marko Krsic, Jeff Leeks, Willem J Van De Laar, Michael Shaw Css.rse, Reden Maniquez, Pinkie Tau, Alice Bodo Di Albaretto.
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